6. To Blog or Not to Blog That is the question? Why blog? How did I get started? Struggles and pitfalls? Is it worth it? ….those are also the questions.
12. Know the right measurement for your kind of business - Measure difference in awareness - Measure engagement - Measure savings
13. 5 Steps of the Buying Process Step One - Need/Want RecognitionDeciding there is, in fact, a need or a want to be filled. Step Two - Information SearchTrying to determine what's available. Step Three - EvaluationEliminating products/services/companies and deciding who's best. Step Four - PurchaseActually buying your product/service. Step Five – Post Sales SupportNow that you own it, do you need help using it, troubleshooting problems, etc.
25. YOU OWN IT!A small engaged audience is better than a huge disengaged audience.
26. If You Build It, They Will Come? In “Field of Dreams” those people had a need to come, they came because the field fulfilled something for them. What are you fulfilling?