The document discusses persuasive speaking and influencing attitudes, beliefs, and behaviors. It defines key terms like attitudes, beliefs, and behaviors. It also outlines different proposition types like proposition of fact, value, and policy. The document provides guidance on understanding the audience, effective strategies like ethos, logos and pathos, common persuasion pitfalls to avoid, and organizational patterns for persuasive speeches. It concludes with tips for the conclusion and additional considerations like culture and audience participation.

1. PERSUASIVE SPEAKING
REAL COMMUNICATION BY DAN O’HAIR AND MARY WIEMANN
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2. COERCION VS. PERSUASION?
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3. INFLUENCING ATTITUDES, BELIEFS AND BEHAVIORS
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4. Definitions
Attitudes: our general
evaluations of people,
ideas, objects, or
events.
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5. Definitions
Beliefs: the ways in
which people perceive
reality.
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6. Definitions
Behaviors: the manner
in which we act or
function.
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7. Proposition
of Fact
The goal is to align the
audience’s perception or
opinion with your own.
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8. Proposition
of Value
The goal is to convince the
audience that something
does not meet the standard
or is right or wrong.
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9. Proposition
of Policy
The goal is to convince the
audience that a current
policy isn’t working or a
new policy is needed.
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10. Your Audience
What are their attitudes
toward your topic?
Are their basic needs
met?
Is your message
relevant to them?
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11. Strategies
Ethos: Does the
audience think I have
moral character?
Logos: Appeal to the
audience’s reasoning.
Pathos: Appeal to the
audience’s emotions.
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12. Beware!
Accepting something Giving argument to
because it’s popular. invalid evidence.
Arguing beyond it’s Giving only 2 options
limits. when there are many.
Giving irrelevant Stating: “That’s the
information. way it’s always been.”
Attacking a person. No proof for cause
and effect events.
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13. PROBLEM-SOLUTION PATTERN
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14. REFUTATIONAL ORGANIZATIONAL PATTERN
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15. COMPARATIVE ADVANTAGE PATTERN
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16. 5 STEP MONROE MOTIVATED PATTERN
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17. Conclusion
Acknowledge your
introduction and bring
in the solution.
Review Thesis and
Body Points
CTA: Call to Action as
your last statement.
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18. Extras
Influence of Culture
Do you want audience
participation?
Magnitude of Change
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