Going For the Gold in Marketing Planning Move Beyond “Gut Feel” Towards More Strategic Marketing Plans What does marketing planning look like at your organization? Is it a well-defined and strategic process, or a slightly chaotic one? While every company plans differently, there’s likely a little room for improvement in the marketing planning methods at virtually every marketing organization. In this webinar, hosts Ryan Danner, Director of Planning for Red Hat Software and James Thomas, CMO of Allocadia software talk about their experiences as long-time marketing leaders with responsibility for planning. They paint a picture of what better marketing planning looks like (flexible, aligned and revenue-driven) and share some first steps your organization can take to start making it happen. In this webinar, you’ll learn: - The current state of marketing planning – what’s working, and what’s not - The pros and cons of some of the most common tools, frameworks and approaches to marketing planning - 3 levels of advanced marketing planning (Bronze, Silver and Gold) recommended by Allocadia and how to achieve them Contact us at 1-866-684-0935 or at hello@allocadia.com for more information.