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  CLARENDON
                                  TYPE SPECIMEN




428-87                                   Pub., Advance
                                          Time: 0:08




         A L L I S O N V. L E A C H
                     ( 2 0 1 1)
                      CCA
               Graduate Design

               San                A
                     Francisco, C
“ Wouldn't it be nice if we
	
                  were older,
			                  then we wouldn't have to wait so long.

 History

       The name Clarendon is often used as a general term for
       all bracketed slab serif typefaces – a style that appeared
       at the start of the Industrialization Revolution of Britain
       around 1820. Innovations in printing technology at this
       time, such as the Steam Press, spawned a new wave of
       advertising that was marked by attention-grabbing display
       letterforms on nearly every billboard, pamphlet and poster.
       For the first time, typography design was independent
       from the influence of the book.

       Interestingly, the earliest Clarendon typeface was not
       solid; “Two-line pica in shade” by Vincent Figgins in 1815
       was an outlined form. Some historians believe that the
       Clarendon model was used in Roman architectural relief in
the eighteenth century, and was preserved in copperplate
      engravings in shaded outlines in the nineteenth century.
      It was not until 1844 that a solid Clarendon version was
      made: “Ionic” Calson.
      	
      In October of 1845, the Fann Street Foundry registered
      the name “Clarendon” under the new Ornamental
      Designs Act of 1842. Its design was a slightly
      condensed display typeface that functioned as the first
      related bold – it harmonized with the roman types it
      was set with in both design and alignment. Serifs were
      thinned with the x height at medium length to allow
      for legibility at smaller sizes. Because of its immediate
      popularity, however, Besley’s Clarendon was widely
      copied. When the three-year copyright expired, other
      type foundries caught on, producing “Piracies and
      Imitations,” as Besley complained.

Use

      As the first related bold, Clarendon was especially
      relevant in the mid-1800s – a period of increased printed
      material which necessitated more structured texts. A
      bold typeface that stood out from the main text would




                                                                  “An
      allow the reader to pick out the most important pieces
      of information in normal linear reading. Prior to its




                                                			 wou
invention, italics were primarily used to emphasize more
        important parts of text.

        In the first half of the nineteenth century, Clarendon
        models were employed in newspaper printing. These
        were ideal printing typefaces because they reduced
        problems of illegibility that resulted from ink trapping.

        During World War I, Clarendon was widely used in
        proclamations by the German government. In the
        American Old West, Clarendon commonly appeared in
        wanted posters. The United States National Park Service
        embraced Clarendon in the design of its traffic signs,
        although the typeface has been phased out over the
        last half century. American designers also popularized
        Clarendon in the mid-twentieth century, particularly
        Bradbury Thompson and Lou Dorfsman.

  Evolution

        In 1951, a new “Clarendon” was created by Herman
        Eidenbenz for the Stempel foundry and published by
        Linotype. For many people today, this is the epitome
        of the Clarendon style. Newer interpretations of the




nd
        Clarendon model include “Belizio” by the Font Bureau in
        1987, and “Sentinel” by Hoefler & Frere-Jones in 2009.




uldn't it be nice
                    to live together,   in the kind
                    of world where we belong?                       ”
Clarendon Roman

abcdefghijklmnopqrstuvwxyz 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 £&@?!/+(.,:;)




2
           Clarendon Light

           abcdefghijklmnopqrstuvwxyz 
           ABCDEFGHIJKLMNOPQRSTUVWXYZ
           abcdefghijklmnopqrstuvwxyz




   3
           1234567890 £&@?!/+(.,:;)


                             Clarendon Bold

                             abcdefghijklmnopqrstuvwxyz 
                             ABCDEFGHIJKLMNOPQRSTUVWXYZ
                             abcdefghijklmnopqrstuvwxyz
                             1234567890 £&@?!/+(.,:;)
If I fell in love
                                     would you prom
                                       and help me
                                     cause I’ve been
      Bold 19pt
                       and I found that
                                   than just hol

                               If I GAVE MY H
                                            I must
                                         from the v



     that you would love
                                    IF I TRUS
                  Light 27pt
                                      oh pl
                                         don’t run

                                   IF I LOVE
                                      oh pl
                                     don’t hurt my
                                    cause I couldn’t
                                        and I woul
                                      our new love

                                So I hope you
                                    would love
Bold 25pt
                           and that sh
                           when she learn
Roman 15pt
love with you
  mise to be true
 e understand
 n in love before

  t love was more
  lding hands.

 HEART TO you
  be sure
  very start



 e me more than her.                      Roman 31pt



 ST IN YOU
 lease
  and hide.

 E YOU TOO
 lease
   pride like her   Light 9/11pt
 t stand the pain
 ld be sad if
 e was in vain.

you see that I
  to love you

 he will cry
 ns we are two.
can hea
                                      108pt




                        96pt




so much
                               84pt




your sighs
          72pt




and I can
                 60pt




see so much
Style name: Roman
                                                        Designer: Robert Besley
                                                                                                             Clarendon
     48pt                                               Foundry: Fann Street
                                                        Date: 1845
your eyes, there



                      36pt
                   are words we




                                    30pt
                                  we both could




                                                  24pt
                                                         18pt
                                                                            14pt
                                                                          put your head
                                                  say, but
                                                             don’t talk




                                                                                          12pt
                                                                                                  10pt
                                                                                                  shoulder
                                                                                          on my
Roman 12pt           CALIFORNIA GIRLS
                              Produced by the Beach Boys




  Light 8pt          MONO:                                 Time:
                     5464                                  2:37




                               CAPITOL RECORDS




                               The
Bold 65pt

                     Beach
                     Boys
ab * ** * *
  * *** *
     ** *
 * * * ** *
           *     **
                 **
               ** * *
                         **
                        ** *




** *
 *
        ** *
 *
     ***
     *
**


 *
*    * **
     * ** *
({ }
Light 120pt   “happ
Roman 58pt
                     tim
Bold 72pt
                   toge
py
mes
      )
ether ”
MPR 54



       NODNERALC
 NEMICEPS EPYT




ecnavdA ,.buP                                78 - 824
  80:0 :emiT




                H C A E L .V N O S I L L A
                            )1 1 0 2 (
                             ACC
                      ngiseD etaudarG

                      AC
                           ,ocsicnarF naS

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Clarendon Type Speciman

  • 1. 45 RPM CLARENDON TYPE SPECIMEN 428-87 Pub., Advance Time: 0:08 A L L I S O N V. L E A C H ( 2 0 1 1) CCA Graduate Design San A Francisco, C
  • 2.
  • 3. “ Wouldn't it be nice if we were older, then we wouldn't have to wait so long. History The name Clarendon is often used as a general term for all bracketed slab serif typefaces – a style that appeared at the start of the Industrialization Revolution of Britain around 1820. Innovations in printing technology at this time, such as the Steam Press, spawned a new wave of advertising that was marked by attention-grabbing display letterforms on nearly every billboard, pamphlet and poster. For the first time, typography design was independent from the influence of the book. Interestingly, the earliest Clarendon typeface was not solid; “Two-line pica in shade” by Vincent Figgins in 1815 was an outlined form. Some historians believe that the Clarendon model was used in Roman architectural relief in
  • 4. the eighteenth century, and was preserved in copperplate engravings in shaded outlines in the nineteenth century. It was not until 1844 that a solid Clarendon version was made: “Ionic” Calson. In October of 1845, the Fann Street Foundry registered the name “Clarendon” under the new Ornamental Designs Act of 1842. Its design was a slightly condensed display typeface that functioned as the first related bold – it harmonized with the roman types it was set with in both design and alignment. Serifs were thinned with the x height at medium length to allow for legibility at smaller sizes. Because of its immediate popularity, however, Besley’s Clarendon was widely copied. When the three-year copyright expired, other type foundries caught on, producing “Piracies and Imitations,” as Besley complained. Use As the first related bold, Clarendon was especially relevant in the mid-1800s – a period of increased printed material which necessitated more structured texts. A bold typeface that stood out from the main text would “An allow the reader to pick out the most important pieces of information in normal linear reading. Prior to its wou
  • 5. invention, italics were primarily used to emphasize more important parts of text. In the first half of the nineteenth century, Clarendon models were employed in newspaper printing. These were ideal printing typefaces because they reduced problems of illegibility that resulted from ink trapping. During World War I, Clarendon was widely used in proclamations by the German government. In the American Old West, Clarendon commonly appeared in wanted posters. The United States National Park Service embraced Clarendon in the design of its traffic signs, although the typeface has been phased out over the last half century. American designers also popularized Clarendon in the mid-twentieth century, particularly Bradbury Thompson and Lou Dorfsman. Evolution In 1951, a new “Clarendon” was created by Herman Eidenbenz for the Stempel foundry and published by Linotype. For many people today, this is the epitome of the Clarendon style. Newer interpretations of the nd Clarendon model include “Belizio” by the Font Bureau in 1987, and “Sentinel” by Hoefler & Frere-Jones in 2009. uldn't it be nice to live together, in the kind of world where we belong? ”
  • 6. Clarendon Roman abcdefghijklmnopqrstuvwxyz  ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 £&@?!/+(.,:;) 2 Clarendon Light abcdefghijklmnopqrstuvwxyz  ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 3 1234567890 £&@?!/+(.,:;) Clarendon Bold abcdefghijklmnopqrstuvwxyz  ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 £&@?!/+(.,:;)
  • 7.
  • 8. If I fell in love would you prom and help me cause I’ve been Bold 19pt and I found that than just hol If I GAVE MY H I must from the v that you would love IF I TRUS Light 27pt oh pl don’t run IF I LOVE oh pl don’t hurt my cause I couldn’t and I woul our new love So I hope you would love Bold 25pt and that sh when she learn
  • 9. Roman 15pt love with you mise to be true e understand n in love before t love was more lding hands. HEART TO you be sure very start e me more than her. Roman 31pt ST IN YOU lease and hide. E YOU TOO lease pride like her Light 9/11pt t stand the pain ld be sad if e was in vain. you see that I to love you he will cry ns we are two.
  • 10. can hea 108pt 96pt so much 84pt your sighs 72pt and I can 60pt see so much
  • 11. Style name: Roman Designer: Robert Besley Clarendon 48pt Foundry: Fann Street Date: 1845 your eyes, there 36pt are words we 30pt we both could 24pt 18pt 14pt put your head say, but don’t talk 12pt 10pt shoulder on my
  • 12. Roman 12pt CALIFORNIA GIRLS Produced by the Beach Boys Light 8pt MONO: Time: 5464 2:37 CAPITOL RECORDS The Bold 65pt Beach Boys
  • 13. ab * ** * * * *** * ** * * * * ** * * ** ** ** * * ** ** * ** * * ** * * *** * ** * * * ** * ** *
  • 14. ({ } Light 120pt “happ Roman 58pt tim Bold 72pt toge
  • 15. py mes ) ether ”
  • 16.
  • 17.
  • 18. MPR 54 NODNERALC NEMICEPS EPYT ecnavdA ,.buP 78 - 824 80:0 :emiT H C A E L .V N O S I L L A )1 1 0 2 ( ACC ngiseD etaudarG AC ,ocsicnarF naS