Innovative tools in technology will be sweeping the business world in 2018 and enabling CRM Salesforce clients a competitive advantage to manage both clients and businesses. Read more - https://www.alliancetek.com/blog/post/2018/03/09/top-5-features-on-salesforce-in-2018.aspx

1. Top 5 features on
Salesforce in 2018

2. 2018 – Year of the “Fourth Industrial Revolution”
CRM Salesforce is enabling its clients with multiple innovative tools. This
provides a unique competitive advantage to manage both clients and businesses.
2018 will be an era of :
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• Artificial Intelligence (AI)
• Enabled sales
• 360° customer experience.

3. Einstein
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Salesforce officially declared 2018 as the year of Einstein
Einstein will infuse Artificial Intelligence (AI) in every aspect of your company’s
operations
AI tools from Salesforce will overhaul the way companies manage their clients &
businesses.
One can customize AI-driven processes according to their needs
It can replace a lot of human intervention and save a ton of expenses for your
company via automation

4. Einstein
The CRM clouds will now get smarter with Einstein. This benefits businesses
in many different ways, including:
Advanced Predictive Analytics
Machine learning
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Salesforce Einstein helps customer workflow with predictive decision-
making
Natural language processing
Deep learning
Smart data discovery

5. Internet of things (IoT) Cloud
IoT cloud addresses all the issues with Internet of Things, data customers &
machines are constantly generating
Customers’ mobile
Desktops
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IoT Cloud does the job of connecting this massive stream of data with your
company CRM, powered by Einstein’s AI & other Salesforce apps
Integral part of your business involving machines
Sensors
Field force
The data can be generated from:

6. Internet of things (IoT) Cloud
Since the amount of data is huge, immense data analytics is in-built in the CRM
to help you to take actionable decisions in real-time
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Within clicks, you can have ready-to-analyze data, craft strategies, and execute
the “Smart Actions” with tools all on the same platform

7. Marketing Cloud
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A platform that will be a single point interaction space for your marketers with
all your clients on any device, anytime, anywhere.
Personalized experience for the customer
Delivering content in the form of emails, mobile notifications, and social advertising, that
will be possible on any device
Some of the features include:

8. Marketing Cloud
Together with predictive AI-driven Einstein it can foretell what the customer might
like/want or even find new customers for your new product
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Marketing Cloud addresses the challenge of lack of uniformity in communication

9. Lightning
Creating modern enterprise apps was never so easy & fast:
Lightning Design System, Lightning App Builder, and Lightning Components
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Lightning Experience combines:
The apps are meant for all device usage and give a seamless experience
This is a strong asset and big step towards automation & total control of smallest
of processes
With design patterns, components, and enterprise UX best practices you can
have the best apps integrated with your Salesforce CRM every time

10. Trailhead
Trailhead is the ultimate learning tool for you to make maximum use of your
Salesforce CRM
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Trailhead has made learning and integrating into organizations so much easier
Trails are learning paths developed by Salesforce
Modules are short and let learners pace themselves, to jump right to what is most
important to them
Advanced courses in the form of Superbadges gives them a hands-on
experience with all that one has learned

11. Implementing AI & IoT will be a big step in your
organization, as Trailhead will help your team to
prepare a mindset that is ready to work with machine
learning hand-in-hand

12. Contact us
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AllianceTek Inc
100 Deerfield Lane
Suite 250
Malvern, PA 19355
Phone: 484-892-5713
info@alliancetek.com