Small and mid-size companies can realize their true potential by integrating CRM solutions into their organizational processes. Overall, these CRM solutions are not an expenditure, but an investment, that actually reduce company operating costs. Additionally, CRM solutions effectively assist with lead generation and increase channels of interaction with potential clients and customers.

1. Organizational Cost Reduction
Steps to Use CRM Applications for

2. 1) Reducing Cost of Customer Acquisition

3. In most cases, companies would find it difficult to find their ROI in each of the
media of campaign. Now with a CRM solution, all the efforts can be aligned with the
main objective of the company rather than broken experiences generating valuable
customer exchanges.
# Measuring ROI

4. Marketing, especially in the digital media has become a set of fast iterations. It
typically means that the incremental cost of launching a new campaign is not much
in comparison to the traditional marketing means. Testing and re-testing is the key
to success.
With multiple media touch-points and multiple teams collaborating to create
common communication, your CRM software solution will provide you the analytics
and dashboard will help that easily weed out the efforts which are not giving you
satisfactory results.
# Picking out the highest ROI media and efforts

5. The lead potential is nurtured, keeping the overall picture in mind. The CRM
software solution precisely knows:
# Lead Nurturing

6. * Where the lead has been generated

7. * The touch-points they have already interacted with

8. * The complaints generated by them and each of their status

9. With increased channels of interaction, the experience is not
diluted as the communication remains uniform throughout

10. 2) Sales Operational Cost Reduction

11. With all the customer information in one window, a 360-degree view of customer
information is available at the fingertips of the customer-facing teams and save
time.
# All-in-one platform for overall sales efforts

12. A CRM application enables the sales team to work coherently using the dashboard
and analytics to track new leads, schedule a date and time to:
# Streamlining the sales process

13. * Generate New Leads

14. * Schedule Appointments

15. * Plan Follow-ups

16. * Manage Commercials

17. * Set Reminders and Prospect Mapping

18. Each and every customer data is unified in a Custom CRM solution. Duplication of
records leads to each customer being contacted by multiple sales representative
resulting in effort loss and customer attrition.
# Duplication of records removed

19. 3) Service Cost Optimization

20. A ‘self-service portal’ (SSP) is a strategic move towards reducing the service
expenditure and at the same time ensuring quicker issue resolution in a fully
automated procedure in sync with the back-end of the system. In addition to
traditional touch points across channels such as customer care services, this can be
a great way of instant responsive SLA committed response. The following are the
benefits to the company:
# Self-Service Customer Portal

21. * Reduce Human Interaction

22. * Reduce Administrative Cost

23. * Reduce Customer Service Costs

24. * Proper reporting across hierarchies and involved functions

25. 4) Scalability

26. • CRM application forms the major backbone for the scaling up of small and
medium-size businesses. It is customizable for operations of scale.

27. • CRM solutions are designed keeping in mind the need to keep cost minimum at
any given point. In fact, as the business scales up, your CRM integration will help
you identify key areas where you might be losing money.

28. • No need for technical knowledge or coding for the changing business needs
making the system robust for any kind of change.

29. 5) Reducing Administrative Costs

30. • Reducing the need for MIS: Tools and human resources earlier required to create
reports can be done away with now with automated AI drove processes within
your Custom CRM Development Solution.

31. • Printing of reports has become a redundant exercise, how minute it may sound,
actually reduces a lot of admin hassles and cost reduction by the process.

32. • Sales, service, and marketing are more brought in-line with company objectives
often reducing duplication of roles in the process, making the organization
horizontal in approach.

33. 6) Improve Tracking Mechanism
CRM application enabled tracking the operations is the first step towards cost
optimization. Accountability of operations increases leading to lower overheads.
Instances of tracking can be:

34. * Sales teams tracking their lead status

35. * Marketing team tracking conversion ratios

36. * Service team can track FTRs and CSAT scores etc

37. * Finance team tracking ROIs

38. Reach at AllianceTek for
CRM Solutions
+1-484-892-5713
alliancetek.support
pa.info@alliancetek.com
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