Earlier generations made decisions out of gut or instinct, but today business owners have data to make informed decisions.

1. HOW BIG DATA CAN INFLUENCE
DIGITAL MARKETING AND
ADVERTISING?
S U N I L J A G A N I

2. “Big Data will spell the death of
customer segmentation and
force marketer to understand
each customer as an individual
within 18 months or risk being
left in dust.”
Ginni Rometty, CEO - IBM

3. PROLOGUE
We live in an age where customers are overloaded with
information and spoilt with choices. In order to match
expectations and provide the best services, businesses
need to know what customers want before they
themselves know it.

4. BIGDATA'S ROLE IN MARKETING

5. Big data technologies and analytics have been helping
businesses with their marketing strategies by redefining
their marketing goals and refining services. Businesses
use it as a tool to:
Ascertain customer behavior
Add value to personalize products
Fine-tune services
Maneuver new approaches for a highly satisfied
customer experience.

6. HOWEVER,
“Data science is not voodoo.
We are not building fancy
math models for their own
sake. We are trying to listen
to what the customer is
telling us through their
behavior.”
Kevin Geraghty, Head of
Analytics 360i

7. HOW BIG DATA CAN HELP BUSINESSES
TO MULTIPLY THEIR ....
CUSTOMERS SALES BUSINESS

8. PRODUCT MANAGEMENT
With shopping channels like Amazon, Alibaba and
more, consumers have more than enough options for
what they are looking.
"Improvising and
personalizing is the key
to successful product
management."

9. Most businesses are coming up with mobile apps -
making their presence felt - on every platform - thereby
taking online shopping to the next level.
With intense competition, businesses need to know
every small or big data on what exactly their customer
expects.

10. Approximate Total of
customers who are
keen on sugar-free
products
12M 23M 57M
Total sales your
competitor made last
year in the region you
are going to currently
invest
Products have been
sold since your
company came into
existence
Big Data can help you acquire crucial
data/information, such as:

11. BIG DATA FOR ADVERTISING
Businesses these days use consumer’s digital
footprints to design a tailor-made marketing campaign
for every single consumer.
"Search history, likes,
follows on social media,
and other online browsing
patterns shed much light on
needs and behavior."

12. Data can be -
What they are looking for
What networks and social media they use
What kind of ads do they respond to
Their past buying patterns
The messages they respond to

13. Their search history, likes, follows on social media, and
other online browsing patterns shed much light on
needs and behavior. Such data can be used by
marketers to come up with personalized advertisements
on social media, news feeds, and emails. Instead of
bombarding everyone with same ads, businesses can
cater each one personally.

14. IMPROVING INTERNAL
PROCESSES AND WEBSITE
Customer engagement is crucial for any business
and websites make every business increasingly
accessible and customer-friendly.
"Multilingual websites are
great to connect with
natives if the website
caters to more than one
country.

15. Great experiences will not only help converting a lead,
but also retain them. Using Big Data to dig deep into the
unstructured data and find out more about the
prospective consumer is one such instance. Chatbots
and messengers can be used to engage a customer and
get this sorted out.

16. Responsiveness and functionality of a website are
equally accountable for higher sales and success in
long-run. Simple navigation, well-crafted contents,
visually-appealing web pages and browser-
compatibility should be the primary targets.

17. Multilingual websites are great to connect with natives
if the website caters to more than one country.
Businesses can create their sites, especially with
multilingual settings, all for free. No fuss of coding or
SEO.

18. Big Data is here to turn the
whole mine of data into useful
information for every business.
In this data-driven era where
every decision is backed by data,
big data analytics is the biggest
advantage for every business.

19. Earlier generations made decisions out of
gut or instinct, but today business owners
have data to support their decisions.
SUNIL JAGANI
Big data can help measure
performance in real-time and make
necessary adjustments. Its high-
time to adopt the ever-evolving
data-driven culture.

20. THANK YOU
for your time!
S U N I L J A G A N I - A L L I A N C E T E K