Park & Share is a car rental company that aims to make travel easier. Their service is well-suited for the market as many people are interested in their car rental model. Specifically, it targets people who work in cities like Paris and rely on public transportation, as well as students and young people just entering the workforce who need occasional access to a car but cannot yet afford to purchase one. The company's model matches consumer needs by providing an affordable rental option that allows customers to choose their vehicle, drive alone, and avoid issues with car sharing services like having to share a car or not knowing what type of car to expect.

1. “Make your travel easier with Park & Share”
*Park & share
Marine Mathias, Thomas Prevost, Charles Cochet, Raphaël Allex

2. *Market summary
• The market seems to be adapted to our company because
many people are concerned by our way of renting a car
• Adapted to people who work in Paris, and usually don’t buy
a car because they are used to take the bus and the subway
to get to their working place
• These people could really need a car at some moments
• Also useful for student / young people
who just entered in active life : they
don’t have the budget for a car yet but
they need a car

3. *Why does our company matches with the market ?
*Market summary
Today, people don’t buy immediatly a car, they
sometimes prefer to invest in something else.
But there is always the NECESITY of the car
Taxis cost is too expensive
Rent a car for the day is not always profitable
Car-sharing is not really comfortable (you have to
share the car with others people, you can’t always
drive and you don’t know what car to expect)
Our way to rent a car is economic and permit to the
customers to choose the car, be alone in it, and they
can drive
MATCHES
WITH THE
CONSUMERS
NEEDS

4. *Our competitors :
*Opportunities competition
Carpooling companies
BlaBlaCar
Renting cars companies
Hertz, Europcar
Companies who are selling cars : Opel,
Toyota, Renault etc…