SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Downloaden Sie, um offline zu lesen
Alle n B. Goldman

   Growing the bottom line with
strategic communication solutions
   that drive employee success
 and strengthen customer loyalty
Alle n B. Goldman
The Big Picture
• Creative, strategic and tactical thinker
• Objectives-focused
• Results-driven
• Solutions toolbox:
       - Media       - Events
       - Meetings    - Exhibits
Alle n B. Goldman
Core Capabilities
• Producer:
   - B2B meetings & events
   - B2B & B2C interactive exhibits
• Producer/Writer/Director:
   - Video, film, print & web-based content
• Project Management
• Business Leadership
Alle n B. Goldman
Communication Strategies Skills
• Proposal development & production
• Project objectives development & execution
• Budget & Timeline development & management
• Executive speech coaching
• Sales & Marketing campaign development,
 production & implementation
Alle n B. Goldman
Business Leadership Skills
• Sales & Marketing campaign development,
 production & implementation
• New business development
• Account management/client services
• Personnel hiring, development & management
• Facilities management
Alle n B. Goldman
Skills Application
• Marketing & Advertising
• Experiential Marketing
•   Public Relations
•   Branding
•   Customer Loyalty
•   Corporate Communications
•   Employee Motivation, Entertainment & Education
•   Production (Media, Meetings, Events & Exhibits)
Alle n B. Goldman
Places I’ve Been



World’s largest corporate travel & performance improvement company
World’




Medcom ad agency              Media, meetings & exhibits production
Alle n B. Goldman

Portfolio
                                       Wyeth Protonix IV                      White Castle

                            Pharmaceutical Rx product          Foodservice industry
                          line extension launch meeting           awards event




                                                                             Biotechnology
          J&J Band-Aids            Pfizer Kinetic Sculpture            Industry Organization

 Product branding with        Pharma industry                      Keynote address to
  educational content       multimedia trade show                  24,000 conference
 distributed to 100,000            exhibit                             attendees
primary school children
                          Video clips are available upon request
Alle n B. Goldman
   Growing the bottom line with
strategic communication solutions
   that drive employee success
 and strengthen customer loyalty


         allentheg@msn.com

Weitere ähnliche Inhalte

Ähnlich wie Goldman Strategic Capes

Whatever Marketing Company Profile
Whatever Marketing Company ProfileWhatever Marketing Company Profile
Whatever Marketing Company Profile
Whatever Marketing
 
Rob Patterson 201 281 3230
Rob Patterson 201 281 3230Rob Patterson 201 281 3230
Rob Patterson 201 281 3230
Rob Patterson
 
Krell Marketing Linked In Presentation
Krell Marketing Linked In PresentationKrell Marketing Linked In Presentation
Krell Marketing Linked In Presentation
Krell Communications
 
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 printBlue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
Kelvin Tran
 
Powermedia Presentation
Powermedia PresentationPowermedia Presentation
Powermedia Presentation
powermedia
 

Ähnlich wie Goldman Strategic Capes (20)

Whatever Marketing Company Profile
Whatever Marketing Company ProfileWhatever Marketing Company Profile
Whatever Marketing Company Profile
 
Company Profile
Company ProfileCompany Profile
Company Profile
 
Rob Patterson 201 281 3230
Rob Patterson 201 281 3230Rob Patterson 201 281 3230
Rob Patterson 201 281 3230
 
PROCTER AND GAMBLE
PROCTER AND GAMBLEPROCTER AND GAMBLE
PROCTER AND GAMBLE
 
PROCTER AND GAMBLE: MARKETING CAPABILITIES
PROCTER AND GAMBLE: MARKETING CAPABILITIESPROCTER AND GAMBLE: MARKETING CAPABILITIES
PROCTER AND GAMBLE: MARKETING CAPABILITIES
 
United - Destination Marketing
United - Destination MarketingUnited - Destination Marketing
United - Destination Marketing
 
Video Overview
Video OverviewVideo Overview
Video Overview
 
Andrew Topliffe Portfolio August 2010
Andrew Topliffe Portfolio August 2010Andrew Topliffe Portfolio August 2010
Andrew Topliffe Portfolio August 2010
 
Golden gate agency overview june, 2017
Golden gate agency overview   june, 2017Golden gate agency overview   june, 2017
Golden gate agency overview june, 2017
 
Associate With Excellence
Associate With ExcellenceAssociate With Excellence
Associate With Excellence
 
Digi x credentials to brand vn 2018 180914
Digi x   credentials to brand vn 2018 180914Digi x   credentials to brand vn 2018 180914
Digi x credentials to brand vn 2018 180914
 
Mann Marketing Introduction Lr
Mann Marketing Introduction LrMann Marketing Introduction Lr
Mann Marketing Introduction Lr
 
Krell Marketing Linked In Presentation
Krell Marketing Linked In PresentationKrell Marketing Linked In Presentation
Krell Marketing Linked In Presentation
 
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 printBlue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
 
Powermedia Presentation
Powermedia PresentationPowermedia Presentation
Powermedia Presentation
 
Power Media Presentation
Power Media PresentationPower Media Presentation
Power Media Presentation
 
101 Ways to Generate Publicity and Buzz for Your Business
101 Ways to Generate Publicity and Buzz for Your Business101 Ways to Generate Publicity and Buzz for Your Business
101 Ways to Generate Publicity and Buzz for Your Business
 
Creative Samples from Clark Staves, Brand Development by Design
Creative Samples from Clark Staves, Brand Development by DesignCreative Samples from Clark Staves, Brand Development by Design
Creative Samples from Clark Staves, Brand Development by Design
 
David resume
David resumeDavid resume
David resume
 
Media Idee - Company Profile
Media Idee - Company ProfileMedia Idee - Company Profile
Media Idee - Company Profile
 

Goldman Strategic Capes

  • 1. Alle n B. Goldman Growing the bottom line with strategic communication solutions that drive employee success and strengthen customer loyalty
  • 2. Alle n B. Goldman The Big Picture • Creative, strategic and tactical thinker • Objectives-focused • Results-driven • Solutions toolbox: - Media - Events - Meetings - Exhibits
  • 3. Alle n B. Goldman Core Capabilities • Producer: - B2B meetings & events - B2B & B2C interactive exhibits • Producer/Writer/Director: - Video, film, print & web-based content • Project Management • Business Leadership
  • 4. Alle n B. Goldman Communication Strategies Skills • Proposal development & production • Project objectives development & execution • Budget & Timeline development & management • Executive speech coaching • Sales & Marketing campaign development, production & implementation
  • 5. Alle n B. Goldman Business Leadership Skills • Sales & Marketing campaign development, production & implementation • New business development • Account management/client services • Personnel hiring, development & management • Facilities management
  • 6. Alle n B. Goldman Skills Application • Marketing & Advertising • Experiential Marketing • Public Relations • Branding • Customer Loyalty • Corporate Communications • Employee Motivation, Entertainment & Education • Production (Media, Meetings, Events & Exhibits)
  • 7. Alle n B. Goldman Places I’ve Been World’s largest corporate travel & performance improvement company World’ Medcom ad agency Media, meetings & exhibits production
  • 8. Alle n B. Goldman Portfolio Wyeth Protonix IV White Castle Pharmaceutical Rx product Foodservice industry line extension launch meeting awards event Biotechnology J&J Band-Aids Pfizer Kinetic Sculpture Industry Organization Product branding with Pharma industry Keynote address to educational content multimedia trade show 24,000 conference distributed to 100,000 exhibit attendees primary school children Video clips are available upon request
  • 9. Alle n B. Goldman Growing the bottom line with strategic communication solutions that drive employee success and strengthen customer loyalty allentheg@msn.com