Overview of the 2012 Legal Marketing Technology Conference

1. Planning for the 2012 Conference
February 6, 2012

2. Agenda
 Introductions
 Goals
 Review of last year’s conference
 Schedule, tasks and needs
 Mechanics

3. What are our goals?
 Great programming
 Great networking
 Value for attendees and sponsors
 Profitable

4. Review of last year’s
conference

5. 2011 Conference achieved many new
records – the numbers
Attendees: 180 (40% increase!)
Sponsors: 28 (sold out)
Speakers: 30
Revenue: >$60,000
Profit: ~$16,000

6. Record
sponsor-
ship

7. Extensive use of videos and
social media

8. Videos for this year’s conference
Attendee video Sponsor video

9. Schedule, tasks and needs

10. Location and Venue
Hotel Nikko – October 11 (VIP Dinner Oct. 10th)
Breakouts
Keynote & Lunch
Sponsors

11. Sponsorship

12. Sponsorship

13. Sponsorship