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Allen J Cochran

          Thesis Research Update




2010.04.23

D787 S2010
Professor Paul Nini

© 2010 Allen J Cochran
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




My question is...
4 parts




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             2
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




1
How do differently size design groups
within an academic organization function
externally: to other offices and to the
public?


© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             3
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




2
How do differently sized design groups
within an academic organization function
internally and manage workflow: project
management and creative management?


© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             4
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




3
How can these groups become collectively
aware of their own situations so that they
better understand the external and internal
organization more completely?


© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             5
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




4
Through a collective understanding
of their situation, how can differently
size design groups within an
academic organization provide a more
comprehensive service to themselves and
their target audiences?
© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             6
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




1+2+3+4=



                                                                   Thesis
© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             7
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




             Design Team
             Collaboration
             Project Management
             Creative Management
             Design Process
             Co-creation / Action Research


© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             8
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Personal Interests
Community Interests




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             9
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Personal Interests
             A better understanding of professional design practice – process, practice,

             and management – will come from thorough research on the in-house

             design groups at The Ohio State University




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                           10
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Community Interests
             A series of cycles will help bring to light new relationships and

             opportunities for the in-house design groups at OSU to work and after

             acknowledging these findings, the in-house                                                          groups will be able to co-

             create different ways to work together and provide their services.




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                           11
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Who benefits?
Who’s engaged?




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                           12
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Who benefits?
             I benefit

             Designers at OSU

             OSU Design Consumers




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                           13
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Who’s engaged?
             Designers

             Communicators

             Marketers

             Administrators




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                           14
Allen J Cochran                                                              Question       Keywords        Hypothesis   Audience   Context   Methods   Significance    Pilot Study




 Technology & Tools




                                                                                        Understanding
                                OSU Community &                                                                          Opportunity to




                                                                                          Collective




                                                                                                                                                                   Collective
                                                                                                                                                                   Synthesis
                                 Situation Profile                                                                       identify issues

 Questions




                               WHO              WHERE                                   1         2
                                      WHAT                  WHEN
                                                                                            3           4



 Service Design




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                                      15
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods     Significance   Pilot Study




        • Literature Review



• Enthnographic                                    • Interview                                     • MakeTool Activities                       • Presentations
  Observation
                                                   • Focus Groups                                  • Workshops
• Social Analysis
                                                   • MakeTool
• Interview                                          Activities
• Emersion




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                             16
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Contribution to...
         Community                                          Design                                 Practice                          Theory
                                                                                                                                     Design
                                                                                                                                     Co-creation
                                                                                                                                     Action Research
                         Collective Understanding, Awareness,
                              Collaboration, Empowered




© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                           17
Allen J Cochran                                                              Question   Keywords   Hypothesis   Audience   Context   Methods   Significance   Pilot Study




Emersion
                                                                                             Office 1 (2 weeks)

                                         Me                                                  Office 2 (2 weeks)

                                                                                             Office 3 (2 weeks)



© 2010 Allen J Cochran   D787 S2010   Professor Paul Nini   2010 . 04 . 23                                                                                           18
www.allenjcochran.com
i look good in design.tumblr.com




         Questions + Comments ?



2010.04.23

Thesis Research Update
D787 S2010
Professor Paul Nini

© 2010 Allen J Cochran

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Allenjcochran 01 stateintent

  • 1. Allen J Cochran Thesis Research Update 2010.04.23 D787 S2010 Professor Paul Nini © 2010 Allen J Cochran
  • 2. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study My question is... 4 parts © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 2
  • 3. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study 1 How do differently size design groups within an academic organization function externally: to other offices and to the public? © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 3
  • 4. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study 2 How do differently sized design groups within an academic organization function internally and manage workflow: project management and creative management? © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 4
  • 5. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study 3 How can these groups become collectively aware of their own situations so that they better understand the external and internal organization more completely? © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 5
  • 6. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study 4 Through a collective understanding of their situation, how can differently size design groups within an academic organization provide a more comprehensive service to themselves and their target audiences? © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 6
  • 7. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study 1+2+3+4= Thesis © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 7
  • 8. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Design Team Collaboration Project Management Creative Management Design Process Co-creation / Action Research © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 8
  • 9. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Personal Interests Community Interests © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 9
  • 10. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Personal Interests A better understanding of professional design practice – process, practice, and management – will come from thorough research on the in-house design groups at The Ohio State University © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 10
  • 11. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Community Interests A series of cycles will help bring to light new relationships and opportunities for the in-house design groups at OSU to work and after acknowledging these findings, the in-house groups will be able to co- create different ways to work together and provide their services. © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 11
  • 12. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Who benefits? Who’s engaged? © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 12
  • 13. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Who benefits? I benefit Designers at OSU OSU Design Consumers © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 13
  • 14. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Who’s engaged? Designers Communicators Marketers Administrators © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 14
  • 15. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Technology & Tools Understanding OSU Community & Opportunity to Collective Collective Synthesis Situation Profile identify issues Questions WHO WHERE 1 2 WHAT WHEN 3 4 Service Design © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 15
  • 16. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study • Literature Review • Enthnographic • Interview • MakeTool Activities • Presentations Observation • Focus Groups • Workshops • Social Analysis • MakeTool • Interview Activities • Emersion © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 16
  • 17. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Contribution to... Community Design Practice Theory Design Co-creation Action Research Collective Understanding, Awareness, Collaboration, Empowered © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 17
  • 18. Allen J Cochran Question Keywords Hypothesis Audience Context Methods Significance Pilot Study Emersion Office 1 (2 weeks) Me Office 2 (2 weeks) Office 3 (2 weeks) © 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 18
  • 19. www.allenjcochran.com i look good in design.tumblr.com Questions + Comments ? 2010.04.23 Thesis Research Update D787 S2010 Professor Paul Nini © 2010 Allen J Cochran