16. âSocial media is the
Social
new trading floor â itâs
where traders now
connect virtually â
virtually.
Š 2010 CME Group. All rights reserved 16
17. CME Groupâs LinkedIn
⢠1,010 followers
⢠5 Groups (4 private)
G i t )
⢠Equity Index Products- 94
members
⢠Careers in the Futures
Industry- 1,724 members
⢠Journalist and bloggers- 205
J li t d bl
members
⢠Interest Rate Products- 218
members
⢠Forex Products- 177 members
Š 2010 CME Group. All rights reserved
18. CME Groupâs Discussions
Interest Rates
⢠Are you trading Ultra Bond
FX
Futures? http://bit.ly/3QLncw.
⢠Is the worst over for the Euro?
http://bit.ly/8YUKTW Whatâs your
What s
â˘Have you used our new Fed Watch
Have
opinion?
tool yet? (Posted by Jack Callahan)
http://bit.ly/ce6oD0
â˘We've developed quarterly and
Equities
E iti monthly realized historical volatilities
⢠New equity quarterly roll analyzer of our most popular currency
now available: http://bit.ly/d6zrjM. futures contracts (Posted by Craig
LeVeille) http://ow.ly/1Q982
) p // y/ Q
â˘Research team shows how our E-
mini markets functioned properly
on May 6 (Posted by Brett
Vietmeier): http://ow.ly/1KK7c
Vi t i ) htt // l /1KK7
Š 2010 CME Group. All rights reserved
19. What weâve learned
⢠24x7 focus group
⢠Transparent and more reliable
⢠Build relationships by creating private and targeted
conversations
con e sations and discussions
disc ssions
⢠More control over members
⢠We become a hub to connect members to each other
⢠Further opportunities for creating unique content
⢠Staff training
Š 2010 CME Group. All rights reserved
20. Real-time news ticker
⢠Early adopter
⢠Breaking
B ki
news/different
views
⢠Issues mgmnt
⢠ExchangeTalk
⢠StockTwits
St kT it
partnership
⢠Hootsuite
Š 2010 CME Group. All rights reserved
21. @StockTwits
@HowardLindzon
@PPearlman
Š 2010 CME Group. All rights reserved 21
25. Lessons Learned
⢠This is not about you itâs about your audience (70/30)
youâŚit s
⢠Itâs not a silver bullet
⢠Be socialâŚmonitor, listen, respond
⢠Try new things and benchmark
y g
⢠Understand the risks/rewards
Š 2010 CME Group. All rights reserved
26. Twitter:
@AllanSchoenberg
@MichaelAShore
@LacyQ
@L Q
@JWachtel
@CMEGroup
Blog: http://www.b2bvoices.com
LinkedIn:
Li k dI
http://www.linkedin.com/in/allanschoenberg
You
Y can d
download this presentation here:
l d thi t ti h
http://www.slideshare.net/allancme
Š 2010 CME Group. All rights reserved