The Impact of Social Media upon Financial Services
• Outlining the importance of social media governance within an organisation
• Where typical social media policies are failing
• Alternatives to effective governance without implementing more policies
• Overview of the risks posed through social media
• Management of risks without a dedicated social media policy
9. Source: The Five Ways Companies Organize for
Social Business by Jeremiah Owyang, Altimeter
Group
10. • Get involved and be a part of the discussion
• Perform a risk assessment together
• Have clear guidelines
• Educate and ask employees…then ask again
• Marketers care about risk too
• Centralized management of social media
• Benchmark…IBM…SAP…
• Read: Guarding the Social Gates: The Imperative for Social Media
Risk Management August 9, 2012 (Altimeter Group)
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Hinweis der Redaktion
We launched our social efforts with Facebook following the merger of CME and CBOT. Since then we have continued to expand and look for the best ways, not every way, to reach out to our stakeholders. More of our efforts in the past year have been heavily emphasized on images.
We are all working to find the right data, and we are now focused on ways to force out any false data. There are numerous ways we use internal processes and technology to help us show was is working (and what is not). This will continue to be a trend in the long term.