Imagine watching Star Wars without Luke Skywalker. It's like running an online business without a customer persona. Some argue that the JTBD (Jobs to be Done) framework is sufficient and better, but people are pre-disposed to talk to another face. The next time you produce a new feature, blog post, or even newsletter, build it for a specific person in mind. At least one. Learn more on http://www.northbound.io/persona-stories/