Make Your Job Descriptions Come Alive
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Make Your Job Descriptions Come Alive
- 1. Make Your Job Descriptions Come Alive July 29, 2015
- 2. Meet your team Kristin Oravec Client Strategy It’s great to meet you! Laurie Severino Client Development
- 3. • History • Good, Bad & Ugly • Best Practices • Job Descriptions Today • Thank You!
- 5. HISTORY
- 6. How did this begin? Frederick Taylor Early job descriptions
- 7. GOOD, BAD & UGLY
- 8. The laundry list Interesting examples Required Experience: • BFA in Digital/Graphic Design or equivalent experience • 5+ years work experience in digital/web • Requires knowledge of commercial internet/web tools and protocols, particularly Adobe Creative Suite • Knowledge of Content Management Systems, Email Marketing, Search Marketing and Mobile/Social is a huge plus. • Proven ability to manage relationships • Self-motivated and team oriented • Must be able to troubleshoot and be solution oriented • Solid portfolio of great design work • Strong copywriting/editing skills • Solid knowledge of such user experience practices as user flows, site mapping, interaction design ,etc. • Solid understanding of design needs that support SEM and SEO • Ability to write HTML/CSS • Agency background (media and/or SEM agency) very strongly desired • Technical skills required: Adobe Creative Suite with Advanced Photoshop, Advanced InDesign, Advanced Illustrator
- 9. The reporter Interesting examples How bad do you want to be a reporter? Bad enough to work nights and weekends? The poor glutton for punishment that’s chosen will cover city and county government. Sports and general interest feature stories. In exchange for your long hours and tireless efforts you will be rewarded with low pay and marginal health insurance. Please send resume, and 3 writing samples to wonclive@yahoo.com. This is a full time salaried position located in beautiful northwest.
- 10. Interesting examples Manger Stale and Rewarding Careers Fart time Manager 12-hour shi*s Director of Pubic Relations Asistant MillitaryRepresenative Engneers There’s more…
- 11. BEST PRACTICES
- 12. Titles matter Best practices (improve your SEO - search engine optimization) • 5 - 80 characters in job title • No all caps (capital letters; initial caps are OK) • Use intuitive titles that make sense • Get rid of the numbers (Sales Rep III; use Sr. Sales Rep instead
- 13. Translate your content It’s a SALES STATEMENT, not a job description Role Attributes • Knows strategy and how to make exciting things happen • Fanatical about innovative marketing solutions • Seeks data-driven results and outcomes Job Posting Language • Oversee major accounts, including strategy and day-to-day needs • Develop annual and targeted recruitment marketing programs • Analyze marketing outcomes
- 14. Highlight essential candidate attributes What characteristics and skills do your ideal candidates possess? collaboration learningteam interactive tireless leading listening charge thinker inspires passion forefront marketingmembers developing innovation Did you know that a job description with 700-2000 words gets 30% more applies?
- 15. Showcase your employment experience Identify three compelling reasons why someone should join your organization Employer Attributes: Join a top industry player known for pushing boundaries Collaborate with the best minds in recruitment marketing collaborate with best minds culture
- 17. Visual job descriptions Current Job Description
- 18. Leverage recruitment campaign assets and colors Numerical or acronym based candidate requirements Job title, req#, company name and location
- 20. Job title, req#, company name and location How a candidate knows the position is right for them Visual job descriptions
- 21. Optimized for full visibility within inline tweet display “Join” call-to-action (CTA), job title, req# and location How a candidate knows the position is right for them Visual job descriptions
- 24. Video job descriptions If a picture is worth a thousand words, then what is the value of a video?
- 26. Create Your Own Job Descriptions
- 27. online shopping site next generation financial services company Create Your Own Job Descriptions
- 28. THANK YOU!
- 29. Make sure to pick up your checklist “Best Practices for Writing Job Descriptions” Laurie Severino laurie.severino@ckrinteractive.com Kristin Oravec kristin.oravec@ckrinteractive.com