3. 1. The Great Rebalancing
o 50% of global GDP growth will
come from non-OECD countries
o Incomes will grow unequally
The Drivers of Change
3
2. The Productivity Imperative
o Growth = Labor * Productivity
3. The Global Grid
o PCs smart devices
o Internet of Things
4.
5. Presentation to National Consumer Agency on 7th December 2010
Findings of a Goodbody Consultants Economic Impact Report
Commissioned by Microsoft Ireland
9. “The only limit to our realization of tomorrow
will be our doubts of today.”
Franklin Delano Roosevelt
9
Hinweis der Redaktion
The truth is that we can already begin to glimpse the answer to many of today’s most perplexing technical questions. In many cases, scientists and researchers have been working for years to tackle the toughest problems in a wide range of technologies, from parallel processing to visual recognition, networking, display, analysis and intelligence, robotics, and much, much more.
The result is a series of significant technology trends built on advances from across a wide range of disciplines that are creating the conditions for rapid progress and change. As these technology trends converge with important social and business trends, it will create the foundation for a wave of innovation that will transform the role that technology plays throughout our lives.
Computing power and storage will expand exponentially as computer scientists continue to find ways to deliver more and more processing in smaller and smaller packages. This will open the door to computing that has vastly greater intelligence as it conducts deep analysis of immense amounts of information to understand and anticipate how the physical world actually works.
Natural interaction with computers and devices will take us beyond the limits of today’s computing devices that force us to adapt to the procedures and input methods that technology requires. Now, more natural ways to interact with technology are rapidly emerging—touch, voice, vision, gestures—that mean for the first time, computing will adapt to us. Increasingly, these natural interfaces will also have awareness of the environments we are in and the context of our actions. Ultimately, this will enable a shift—from technology that works at our command to technology that works on our behalf.
Ubiquitous connectivity will become a fundamental reality and we will always be connected to people, information, services, and applications through technology that is nearby, without requiring any specific action on our part. This will liberate the information that we have created ourselves and unlock any information from any source that might be relevant to where we are and what we are trying to accomplish, bringing everything we need together seamlessly in the form that is most appropriate.
Pervasive displays will make using computing resources richer and more natural. New display technologies will give rise to displays that are light, portable, flexible, and cheap. We’ll carry a screen around with us as easily as we carry a magazine today, and we’ll take for granted the fact that screens are embedded wherever they might be useful—whether at home, at work, or in public spaces. Ubiquitous connectivity will link our information to those screens automatically when we want to use them. In addition, 3D display technology will be routine.
Social computing has already changed the way we create and maintain our connections with others. But the world of social computing remains highly fragmented—the lack of integration creates frustrating disconnects that are inevitable when we are forced to switch between services and applications to stay up to date. Social computing will undergo a dramatic transformation as technology advances make it possible to weave our social lives more deeply and more seamlessly into every aspect of our digital lives so that information from our social network can provide insights to guide us in the real world and online.
Networks of sensors will become commonplace as devices that monitor the environment and transmit data wirelessly become so cheap that they can be placed wherever the capture of real-time information offers value. This will allow us to track everything from temperature and light to movement, speech, and even mood and emotion. We are entering the era of an “Internet of things” where almost any object can be connected to the Internet and collect data that contributes to a global web of knowledge and insight.
Cloud computing, with its massive datacenters, will deliver virtually infinite resources, providing the storage capacity and processing power to contain virtually the sum of human knowledge. A hub for all data and information, it will allow us to capture, store, index, parse, and recall as much of our day-to-day lives as we choose to share. It will also provide a platform for orchestrating the flow of information and technology across our lives so that we always have instant access to the tools and information that we need.
Location sensing will enable new experiences that can always driven by the context of where we are. When we choose to reveal our location, technology will deliver services and information tailored to our location and the mode we in, whether it’s work, fun, or learning. It will also give rise to technology that adapts our surroundings to meet our needs—dynamically translating a road sign as we approach it, for example, or adjusting a restaurant menu to show only items that match our dietary needs.