15. 3. Map out your process
² What tools do you use?
² Who is responsible?
² How often do you engage?
² What do you automate?
² Why should people care?
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16. How do you measure
success?
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17. “I’d rather have 100
followers who care than
1000 fans who ignore me.”
@alizasherman #socialPR
Tweetable Takeaway
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18. 4. Plan your messaging
² Messaging Map (position)
² Social Media Calendar (plan)
Events
Promotions
Seasonal
Topical
Actions
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24. Visual social sharing will
dominate 2013. Tell your
stories through pictures.
@instagram @pinterest
#socialPR
Tweetable Takeaway
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27. Mobile social networking
will (finally) hit its stride
in 2013. Are you mobile-
ready? #socialPR
Tweetable Takeaway
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30. Pick the tools that work
well for you and that get
you closer to the people
you want to better serve.
#socialPR
Tweetable Takeaway
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31. Think like a savvy
Social Media Marketer
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