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Social Media Meets Economic Development

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Aliza Sherman
Aliza Sherman

Presentation for Alaska BEDC.

TechnologieBusiness
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Social Media meets Economic Development
This is Social Media. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
Comments Public or Private Current Posts Share Blog
Comments Public Updates “Likes” Tabs Share Social Network: Facebook
@ and DM Public “Tweets” Followers Following Retweet Microblog: Twitter
Social Media is LISTENING
Social Media is CONVERSATION
Social Media powers BRANDS.
Social Media is MEASURABLE
QuickTimeℱ and a Photo - JPEG decompressor are needed to see this picture. Listen ParticipatePromote Publish Build Community Original concept by Beth Kanter 15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk Social Media takes TIME Low Engagement High Engagement Content IntensiveNo Engagement Broadcast/Share + + + +
WHO?
Who are you trying to reach?
How?
How do they communicate?
WHAT?
Leads?
Deals?
Jobs?
Revenue?
Reach People
1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channels 5. Wrong tactics Why Social Media Fails
Strategy Objectives Tactics
Strategy Objectives Tactics
Strategy: Leverage social media for economic development Strategy Objectives Tactics
Your Organization Local Regional National Global Social Media Reach
Objective: Increase inquiries, stimulate jobs Strategy Objectives Tactics
Before you continue: Identify your assets
Economic Incentives
Business Resources
Quality of Life
Pick the right tools.
BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
Home base. Repository. Static. Harder to update. Website News Projects Resources
Blog Social media hub. Current information. Dynamic. Easier to update. Current events Project updates Case Studies
Gateways. Brand building. Input and feedback. Interactive. Feed Share Interact Social Networks
High impact. Storytelling. Shareable. Potentially viral. Photos Video Audio Multimedia
Set up a blog to publish quickly and easily, provide current information, news, positive stories. Tactic : Strategy Objectives Tactics
Set up a LinkedIn account to cultivate warm leads through your existing professional contacts. Tactic : Strategy Objectives Tactics
Cultivate a fan base with a Facebook Page to build your brand, increase awareness and stimulate inquiries. Tactic : Strategy Objectives Tactics
Build a following on Twitter and communicate directly with local and national/global stakeholders. Tactic : Strategy Objectives Tactics
Examples: Social Media in Use
Microsite project an edgier imageproject an edgier image Metro Orlando Economic Development Commission
Facebook connect to stakeholdersconnect to stakeholders Metro Orlando Economic Development Commission
Twitter update about efforts & eventsupdate about efforts & events Metro Orlando Economic Development Commission
YouTube showcase story ideas for mediashowcase story ideas for media Metro Orlando Economic Development Commission
Flickr stimulate user-generated contentstimulate user-generated content Metro Orlando Economic Development Commission
Metro Orlando Economic Development Commission connect to stakeholders. update about efforts and events. showcase story ideas for media. user-generated content. communicate “edgier” image. Microsite Facebook Twitter YouTube Flickr
Facebook communicate with alumnicommunicate with alumni Republic County Economic Development
YouTube promote positive imagespromote positive images Republic County Economic Development
communicate with alumni. promote positive images. identify businesses to recruit. promote “feel-good” stories. sell vacated buildings. Facebook YouTube LinkedIn eBay Republic County Economic Development
share news and storiesshare news and stories The Greater Richmond Partnership, Inc. Blog
promote region and activitiespromote region and activities The Greater Richmond Partnership, Inc. Facebook
LinkedIn connect with site selectorsconnect with site selectors The Greater Richmond Partnership, Inc.
Twitter share news & informationshare news & information The Greater Richmond Partnership, Inc.
YouTube relocation testimonialsrelocation testimonials The Greater Richmond Partnership, Inc.
Flickr promote the regionpromote the region The Greater Richmond Partnership, Inc.
share news and stories. promote region and activities. connect with site selectors. provide testimonials. publicize jobs. Blog Facebook Twitter YouTube Flickr The Greater Richmond Partnership, Inc. LinkedIn
BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing RSSRSS FeedsFeeds RSSRSS FeedsFeeds WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
Determine your goals. Identify your audience. Pick suitable tools. Get proper training. Leverage your assets. Integrate. Focus. Social Media / Economic Development Best Practices
Where in the world is Aliza Sherman? ‱ @alizasherman on Twitter ‱ facebook.com/alizapilarsherman ‱ linkedin.com/in/alizasherman ‱ www.conversify.net ‱ www.mediaegg.com ‱ aliza@mediaegg.com

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