Social Media for Communications and Community

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Aliza Sherman

Slides from my presentation for American Association of Nurse Anesthetists Fall Leadership Academy #AANAFLA in Chicago.

Technologie

Social Media
Communications &
Community Building
Aliza Sherman
2016 Fall Leadership Academy Nov. 11, 2016
American Association of Nurse Anesthetists

Conflict of Interest Disclosure Statement
2016 Fall Leadership Academy Nov. 11, 2016
American Association of Nurse Anesthetists
I have no financial relationships with any commercial
interest related to the content of this presentation.
Aliza Sherman

The power of
social media for
communications

Ubiquitous
79% of Americans
own smartphones

62% of U.S. adults get
news from social media.

Limitations of
social media for
communications

Professional, business-oriented.
Wide audience, targeted,
entertainment and friend-focused.
Broad-reaching, diverse, news-
oriented, brief, traffic driver.
Video entertainment, how-to
information, archived resources.
Engaging, visual storytelling, photos and
graphics.

Good for location-based and local
businesses and organizations.
Visual social network, mostly female
users, traffic driver.
Younger-skewing multimedia
blogging platform.
Multimedia messaging app.

Personal Use
Communicate
Connect
Research
Share

Personal Practices
Manners
Respect
Discretion
Moderation
Reputation

For Organizations
Plan it.
Provide it.
Monitor it.
Manage it.

Manage It
1.  Quality
2.  Frequency
3.  Responsiveness
4.  FAQs
5.  Guidelines

Guidelines
AANA Code of Conduct
connect.aana.com/codeofconduct
AANA Social Media Guidelines
Community Guidelines

Crisis Comm
1.  Listen/Monitor
2.  Acknowledge
3.  Apologize
4.  Connect directly
5.  Resolve

Pay attention.
Be respectful.
Don’t take it personally.
Have a plan.
Establish guidelines.
Be consistent.
Step away.

AlizaSherman.com
aliza@mediaegg.com
@alizasherman

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Social Media for Communications and Community

1. Social Media Communications & Community Building Aliza Sherman 2016 Fall Leadership Academy Nov. 11, 2016 American Association of Nurse Anesthetists

2. Conflict of Interest Disclosure Statement 2016 Fall Leadership Academy Nov. 11, 2016 American Association of Nurse Anesthetists I have no financial relationships with any commercial interest related to the content of this presentation. Aliza Sherman

3. Author Speaker Consultant Aliza Sherman

4. The power of social media for communications

5. Ubiquitous 79% of Americans own smartphones

6. 62% of U.S. adults get news from social media.

7. Multimedia

9. Outreach

10. Networking

11. Collaboration

12. Limitations of social media for communications

13. Controlled

14. Indirect

15. A Long Ride

16. The Channels

17. Professional, business-oriented. Wide audience, targeted, entertainment and friend-focused. Broad-reaching, diverse, news- oriented, brief, traffic driver. Video entertainment, how-to information, archived resources. Engaging, visual storytelling, photos and graphics.

18. Good for location-based and local businesses and organizations. Visual social network, mostly female users, traffic driver. Younger-skewing multimedia blogging platform. Multimedia messaging app.

19. The Uses

20. Personal vs. Professional

21. Personal Use Communicate Connect Research Share

22. Not Private

23. Personal Practices Manners Respect Discretion Moderation Reputation

24. Professional Use Brand build Position Inform Organize Activate

25. The Strategy

26. For Organizations 1.  Be on brand. 2.  Be goal oriented. 3.  Be engaging. 4.  Be compliant.

27. For Organizations Plan it. Provide it. Monitor it. Manage it.

28. Plan It Social Media Editorial Calendar

29. Provide It Groups vs. Pages

30. Provide It Email Marketing