Content Marketing That Doesn't Kill Your Community

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The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.

Marketing

@alizasherman!
3 C’s!
Connection!
Community!
Convenience!

@alizasherman!
Back seat sales!
Sisterhood of Wines!

@alizasherman!
Targeted!
Reach:
185.7K
3,648 Likes
76 Comments
3,214 Shares

@alizasherman!
Targeted!
Reach:
189.6K
3,942 Likes
242 Comments
2,982 Shares

@alizasherman!
Targeted!
Reach:
195.8K
4,438 Likes
86 Comments
2,430 Shares

@alizasherman!
Human Marketing!
!
Connect!
Belong!
!

@alizasherman!
Hybrid Marketing!
Multiple touchpoints:!
Bring the online
experience ofﬂine.!

@alizasherman!
It is all content.!
Social Media

Website

Email

Events

Mobile
Contests

@alizasherman!
!
Immersive!
Experiential!
Ubiquitous!
!

@alizasherman!
Wine Sisterhood Lounge!
Experiential Marketing!

@alizasherman!
Attention!
Participation!
Interaction!
Ownership!
Loyalty!
Superfan!

@alizasherman!
Elevate your followers!
Superfan Marketing!

@alizasherman!
Superfan!
!
Intimate!
Personal!
Meaningful!

@alizasherman!
•  Relevant, targeted.!
•  Community focused.!
•  Conversation oriented.!
•  Consumer powered.!
•  Intimate, personal.!
•  Trackable, measurable.!
Content Anti-Formula!

@alizasherman!
Aliza Sherman!
aliza@sparkthecreative.com"

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Content Marketing That Doesn't Kill Your Community

1. @alizasherman! Content Marketing That Won’t   Kill Your Community!

2. @alizasherman! 3 C’s! Connection! Community! Convenience!

3. @alizasherman! Online Community!

4. @alizasherman! Brand born in social media.! Wine Sisterhood!

5. @alizasherman! Back seat sales! Sisterhood of Wines!

6. @alizasherman! Her community!

7. @alizasherman! ! ! Know Your Audience!

8. @alizasherman! Women who love wine!

9. @alizasherman! Survey!

10. @alizasherman! Crowdsource!

11. @alizasherman! Get Opinions!

12. @alizasherman! Target!

13. @alizasherman! Targeted! Reach: 185.7K 3,648 Likes 76 Comments 3,214 Shares

14. @alizasherman! Targeted! Reach: 189.6K 3,942 Likes 242 Comments 2,982 Shares

15. @alizasherman! Targeted! Reach: 195.8K 4,438 Likes 86 Comments 2,430 Shares

16. @alizasherman! ! ! Serve Your Audience!

17. @alizasherman! Relevant!

18. @alizasherman! Timely!

19. @alizasherman! Seasonal!

20. @alizasherman! Event-oriented!

21. @alizasherman! ! ! Provide Context!

22. @alizasherman! Contextual!

23. @alizasherman! Contextual!

24. @alizasherman! Contextual!

25. @alizasherman! ! ! Create Convenience!

26. @alizasherman! Convenience!

27. @alizasherman! Convenience!

28. @alizasherman! Human Marketing! ! Connect! Belong! !

29. @alizasherman! Community!

30. @alizasherman! Belonging!

31. @alizasherman! Relationships!

32. @alizasherman! Hybrid Marketing! Multiple touchpoints:! Bring the online experience ofﬂine.!

33. @alizasherman! 360 Degree Marketing! Online Presence Online Campaigns Oﬄine Campaigns Mobile Campaigns Brand recogni6on Brand connec6on Brand loyalty Brand evangelism

34. @alizasherman! It is all content.! Social Media Website Email Events Mobile Contests

35. @alizasherman! ! Immersive! Experiential! Ubiquitous! !

36. @alizasherman! Wine Sisterhood Lounge! Experiential Marketing!

37. @alizasherman! Gather the Community!

38. @alizasherman! Superfan Marketing!

39. @alizasherman! Attention! Participation! Interaction! Ownership! Loyalty! Superfan!

40. @alizasherman! Elevate your followers! Superfan Marketing!

41. @alizasherman! Superfan! ! Intimate! Personal! Meaningful!

42. @alizasherman! Measurable!

43. @alizasherman! •  Relevant, targeted.! •  Community focused.! •  Conversation oriented.! •  Consumer powered.! •  Intimate, personal.! •  Trackable, measurable.! Content Anti-Formula!

44. @alizasherman! Aliza Sherman! aliza@sparkthecreative.com"