Edgewater Ranzal invited to present Unlocking New Insights with Information Discovery at the Oracle Hyperion User Group Minnesota (HUGmn) Tech Day 2015. Presented an introduction to Oracle Endeca Information Discovery (OEID), a powerful database tool for structured and unstructured data.

1. Business Analytics Solutions Provider Using Oracle EPM and BI Technologies
Unlocking New Insights with
Information Discovery
Ed Sullivan
Oracle Endeca Information Discovery

2. Agenda
2
Introduction
Overview of Information Discovery
Key Fundamentals of Information Discovery
Introduction to Oracle Endeca Information Discovery
How does OEID fulfill the fundamentals of Information
Discovery
Demo
Q&A

3. 3
Edgewater Ranzal is a full-service Oracle
Platinum Consulting Partner with premier services
in North America and regional offices in the
United Kingdom
We deliver Business Analytics solutions that
include Oracle Hyperion Enterprise Performance
Management (EPM) and Business Intelligence (BI)
Our multiproduct focus offers domain expertise and technical leadership
We have industry expertise and specializations to help us deliver end-to-end
solutions for each client’s business needs
Who We Are

4. 4
Our Services
Financial Close &
Consolidations
Business
Intelligence
Enterprise
Planning &
Analytics
Data Integration
Services
Training &
Support Services
Advisory ServicesInfrastructure
Costing &
Profitability
Mgmt
Business Intelligence
• Scorecards & Dashboards; Mobile Delivery
• Prepackaged Analytic Applications (OBIA)
• BI Foundation (OBIEE / Essbase)
• Financial & Operational Analytics
• Reporting & Publishing
• Visual Exploration
• Information Discovery (Endeca)
• Business Intelligence Cloud Service (BICS)
Financial Close & Consolidations
• Legal, Segment, & Mgmt Reporting
• Financial Performance & Close
• Optimization & Performance Lab
• Tax Provisioning
• Regulatory Requirements
Data Integration Services
• ERP Integration
• Financial Data Management
• Data Warehousing
• MDM & DRM
• ETL Services and Automation
Infrastructure
• Hardware Sizing, Installation, & Configuration
• Exalytics Benchmarking
• System Monitoring, Backup, & Disaster Recovery
• Upgrade & Migrations
Advisory Services
• Project/Program Management &
Process Change
• EPM & BI Road Maps
Training & Support Services
• Standard & Custom Training
• Virtual Classroom
• Multimedia and UPK
• Service Level Agreements
• Managed Services & Hosting
• Performance Engineering
Enterprise Planning & Analytics
• Strategic Planning (HSF) &
Modeling
• Planning, Budgeting & Forecasting
• Workforce, Capital, & Project
Financial Planning
• Public Sector Planning
• Cloud Services
Costing & Profitability Management
• HPCM Standard & Detail Models
• Waterfall Allocations
• Shared Service Charges
• Activity Based Costing
• Customer, Product, Segment &
LOB Profitability

5. 5
Edgewater Ranzal Enables OEID
Deep OEID product and implementation experience
Strong relationships with Oracle OEID product
management, sales and solution consulting
Full service services with experience in companion
products such as OBIEE
Successful iterative methodology for rapid time to value
Fast-start program that leverages our methodology and
experience to provide a 8-12 week business release
Hosted solutions options

6. Today’s Environment
6
What is current Sales?
How much Inventory?
What is Production?
ERP, Data Warehouse, Internal
Systems, Reporting Solutions

7. Information Overload
7
Why is this happening?
What factors are driving this?
What patterns are we seeing?
ERP, Data Warehouse, Internal
Systems, Reporting Solutions
Other Systems, repositories,
internal and external
Documents, Depart. data, desktop Industry forums, social media,
agencies, 3rd party data

8. What happens when there are Questions?
8
ERP, Data Warehouse, Internal
Systems, Reporting Solutions

9. What is Information Discovery?
9
Traditional BI
Information
Discovery Advanced
Analytics
• Static reports
• What happened
• Predefined reports
• Why did it happen?
• Many follow on questions
• Undefined
• What might happen?
• Predictive
The act of utilizing internal/external and disparate data, combining it to find
insights and relationships with adhoc discovery …
...to solve unanswered questions , define new business models, solve
problems and create innovation.

10. Key Discovery Fundamentals
10
Fundamentals of Information Discovery
Govern
All Data
Ease of
Use
Agile and
Fast
Information Discovery

11. 11
Must leverage ALL the data, inside outside, third party,
structured, unstructured, semi-structure
Only 20% of the data needed for analysis is within our 4 walls. 80% of
the data is outside our organization and not controlled by the
organization
Data doesn’t always conform to other data sources. There are too
many variables to work out all the combinations and the business
environment is prone to changes impacting maintenance
Relationships in data are not always known and cannot be
predetermined
Unstructured content contains valuable insights
Data must be at the lowest detail
All Data
Fundamental – All Data

12. Fundamental – Ease of Use
12
Just acquiring the data is not enough. Information
Discovery must be easy to use and allow the
user to ask their own questions and explore the data
Must facilitate business users who know the business and
have tribal knowledge the ability to perform the analysis
directly
Must allow a dialogue with the data and ability to ask
additional unscripted questions as the user interacts with
the data
Business people with domain knowledge can’t ask the
right questions because they can’t write the queries to
express them
Ease of
Use

13. Fundamental – Agile and Fast
13
Information Discovery must be Fast and Agile
User Performance must be at the speed of thought
Application improvements must quick and agile, users
can’t wait for the BI backlog for new data and new
reports
Data cleansing, summarizations and conforming to
relational databases increases time and labor
Data must be updated in real-time if use cases dictate
Agile
and
Fast

14. Fundamental - Governance
14
Information Discovery must be governed the same as
all IT systems
The Business can ensure there is only 1 version of the
truth of the data
The application must allow for Security at the data level
and the application level
IT can be assured the same security models are
leveraged for all applications
Govern

15. Key Discovery Fundamentals
15
Fundamentals of Information Discovery
Govern
All Data
Ease of
Use
Agile and
Fast
Information Discovery
Governed
Architecture
All Data Types
and Sources
Speed to Value
Enable the
Business User

16. 16
Endeca Information Discovery
Endeca Studio
• A search, guided navigation and data visualization interface for
interactive build out of pages and components resulting in rapid
intuitive analysis that requires zero training.
Endeca Server
• A hybrid search-analytical engine that organizes complex and varied
data from disparate sources. Its patented technologies eliminate the
need for up-front, complex modeling and provide in-memory
performance.
Endeca Integrator
• A powerful data integration environment providing for the rapid
integration of data from any source. Additional tools are available
for Text Enrichment and Sentiment Analysis.

17. Oracle Endeca Information Discovery
17
EID Studio 3.1
Create and share
discovery applications
that anyone can use
State
CA (1,203)
NY (512)
IL (312)
MA (211)
CO (102)
Brand
Nikon (3,453)
Canon (1,512)
Fuji (322)
Panasonic (211)
search..
purchase
intent passionate
user-friendly
loyalty
Price Range
Source
ORCL (301,203)
SAP (11,512)
EDW (10,312)
Discovery Application
EID Integrator 3.1
Quickly integrate and
enrich structured and
unstructured data
Structured Data Sources
Unstructured Content
Innovative
ETL
Web and File
Crawling
Text
Enrichment
TEX
T
Endeca Server 7.6
Self-Service
Provisioning
Sharing and
Collaboration
Drag & Drop
Composition
Intuitive
Exploration
Scalable, secure and
centrally managed in-
memory, search
analytic engine

18. 18
Quickly integrate and
enrich structured and
unstructured data
Structured Data Sources
Unstructured Content
Innovative
ETL
Web and File
Crawling
Text
Enrichment
TEX
T
A Suite of Tools for ALL Data
Lightweight ETL with native Endeca
Server connectivity
Java SDK for extensibility – easily
connect to additional data feeds and
APIs
Modules for unstructured data:
• Text Enrichment
• Sentiment Analysis
• Content Management System
Connectors
Endeca Information Discovery
Endeca Integrator

19. 19
Powerful, Flexible, Fast
Hybrid search/analytical database
Search, navigation, and analytics on
diverse, changing information
Designed for Discovery
• Flexible data model
• Columnar storage
• In-memory analytics
Endeca Information Discovery
Endeca Server

20. Oracle Endeca Information Discovery
20
Advanced Search
• Search across all data
• Dynamic type-ahead
• Automatic spell correction
• Unlocks unstructured data
Visual Analysis
• Charts, crosstabs, key metrics
• Geospatial visualization
• Tag clouds
Contextual Navigation
• Data-Driven. Freely browse data without
predefined paths or writing queries
• Interactive. Shows only valid next steps
• Easy to Use. Familiar online experience
+ +
Endeca Studio

21. Discovery in Accountable Care
21
Demo Overview
Sector: Healthcare: Accountable Care Organizations (ACO)
Business Purpose: Examine ACO provider performance to improve
quality of care and identify areas to reduce costs when compared to
associated ACOs.
Unique Value: Trace total cost and reimbursement claims back to the
practice, provider, and patient encounters. Quickly address issues and
identify abnormalities in care being provided for similar diagnosis and
procedures.
Data Sources: Combines data from ACO provider, patient, insurance
claim, and pharmacy claim sources. It includes unstructured data in the
form of IP Operative verbatim free form text reports.

22. 22
Oracle Endeca Information Discovery
Key Points from Demo:
All Data – Search and discover over structured and unstructured
content.
Ease of Use – Simple interface that requires zero training
allowing the business user to find the answer to unexpected
questions and discover hidden patterns in the data.
Govern – Gold standard data controlled by corporate
governance.
Agile and Fast – Discovery is driven by the data provided, not a
pre-built model of the data. Interface can provide both
visualization of key performance indicators and an in-depth
conversation with the data with in-memory performance.

23. Thank You
23
Contact Information:
Ed Sullivan
Practice Director
m. (630) 251-2442
e. esullivan@Ranzal.com

24. 24
OEID Fast Start
Leverages the OID Iterative
Methodology
Time Boxed
Quick win that provides you with
knowledge and skills for follow
on business releases.

25. 25
OEID Hosted Solution Options
Ranzal provides fully hosted solutions using
Amazon Web Services
Pass through pricing for AWS coupled with Ranzal
SLA for Level 1,2 and 3 support
Speeds time to value and lowers total cost of
ownership