Edgewater Ranzal's Mike Killeen, VP of technology and Oracle Ace, and Chris Churchill, VP or planning and analytics, presented "Putting the 'A' Back into FP&A - Delivering Organizational Value through Business Analytics" at KScope14.
KScope14 ranzal Organizational Value through Analytics
1. Putting the “A” Back into FP&A
Delivering Organizational Value
Through Business Analytics
Mike Killeen – Vice President of Technology
Chris Churchill – Vice President Planning & Analytics
Date: June 24, 2014
2. Agenda
2
► Introductions - 5 Min
► The Need for Business Analytics – 5 Min
► Business Analytics Technical Architecture – 10 Min
► Business Analytics Case Studies – 25 Min
► Workforce Analytics
► Project Financial Planning
► Revenue Analytics with OBIEE
► Profitability Management with HPCM
► Upgrading to Exalytics
► Recommended Implementation Approach – 10 min
► Q&A – 5 Min
3. ► Oracle Platinum Consulting Partner - 100% Focus on Oracle/Hyperion EPM & BI
– 175+ Full time EPM/BI Billable Consultants throughout the US, Canada and the United Kingdom
► EPM & BI Experience & Success
– 1,500+ Oracle EPM & BI projects successfully delivered since our founding in 1996
► Depth & Breadth of EPM & BI Service Offerings
– Product Experts across the full EPM/BI Suite - Planning, HFM, HSF, HPCM, Essbase, OBIEE, DRM, FDMEE
– Visioning & Roadmaps, Full Life Cycle Implementations, Tech Review & Assessments, Staff Augmentation
► Additional Value Added Service Offerings
– Exalytics – Installation, Configuration & Benchmarking Services
– Infrastructure Services – Design, Configuration, Performance Tuning & Upgrades
– Support Services – Remote Help Desk, Lev 1 Support, Patch release Support
– Training Services - Customized and Pre-Packaged EPM/BI Training Delivery
► 3 Ranzal Oracle ACEs Across EPM/BI Platform (Planning/BI, HFM & FDMEE)
► Co-Development Efforts with Oracle Product Management
► Customer Advisory Boards, Beta Testing, Certification Exam Development
Edgewater Ranzal Overview & Differentiators
• Workforce Planning
• Balance Sheet Planning
• Capital Planning & PFP
• HFM
• Financial Close Mgmt
• Disclosure Management
• HPCM
• HSF
• FDMEE/ERPi & EPMA
4. Dashboards & Scorecards, Mobile BI,
Financial Analytics & Reporting, Operational
Analytics., What-if Analysis, Query & Reporting,
Visual Exploration
Financial performance, Legal,
Segment Reporting, Financial Close Mgmt,
HFM Optimization, Performance Lab
Account Reconciliation Management
Strategic Finance, Planning, Budgeting,
Forecasting, Workforce Planning, Capital
Planning, Project Financial Planning
Data Integration, FDM/FDMEE
, Data Warehousing,
Master Data Management &DRM,
ETL Services, Automation
Project/Program Mgmt, EPM
Road Maps, Application
Reviews, Business
Requirements, Process Change,
Documentation
Installation, Upgrades,
Migration, System
Monitoring, Backup and
Recovery, Disaster Recovery,
Load Testing, Hardware Sizing,
Exalytics Benchmarking
Consolidation
Business
Intelligence
Enterprise
Planning
Infrastructure
Training &
Support Services
Project
Management
Data
Services
Costing &
Profitability
Mgmt
Support Services – EPM/Bi Infrastructure
& Application Support Contracts
Key Teach Course Delivery: Planning, Essbase, Financial
Reporting, Smart View, HPCM, HFM, FDM, DRM, OBIEE
Custom Training Delivery: Process & Reporting
Edgewater Ranzal Service Offerings
HPCM Standard & Detailed
Models, Waterfall Allocations,
Activity Based Costing, Customer,
Product & LOB Profitability
6. Call Me
Doing Fine
Why Business Analytics?
reactrecognize
Under-performing Products
Under-served Customers
Under-utilized Staff, Assets
Excess Cash
Inefficient Business Processes
7. ► Drive Towards Enterprise Planning from Financial Planning
– Linking Strategic Plans Top Down to Financial Plans
– Linking Operational Plans Bottoms Up Towards Financial Plans
► Making Planning & Analytics part of the every day business culture
– Monthly Driver Based Rolling Forecasts vs. One Time Per Year Annual Plan – Link
Budgeting to Forecasting with driver based models
– Driver Accountability past Finance towards Line of Business Mangers
– Provide for greater variance analysis by aligning actual operational drivers to
planning and forecasting structures
– Change in Role of Finance
• Planning Facilitation & Management vs. data cleansing, collection, and
submission
• Understand internal business partners operational models
► Change in Organizational Structure
– Establishment of Corporate Shared Services that HAVE to pay for the costs they
incur
Trends we are seeing within FP&A at our clients
9. Challenge #1 – Information Generation
Indirect Cost Assignment to Products, Services & Customers
No Standard Process
Standard,
accepted
process
Indirect Costs are
tracked against
supply side
structures, not
demand side
needs. This makes
measurement
difficult
10. Challenge #2 – Information Delivery
Statutory Reports are not Timely or Detailed Enough
• What defines a profitable
customer?
• What is the profit
contribution margin of a
product or a service?
• What does it cost to sell
to or to service
customers?
• What proportion of
resources does a specific
customer consume?
• Why hasn’t increased
revenue resulted in
increased profitability?
Financial
transactions
Financial
Data
Consolidation
(GL or HFM)
Accumulator
Bottom-line
Results
Organizational P&L
11. Challenge #3 – Technology - Ensuring Consistent Performance as
Users, Data Volumes, & Frequency of Use Increases
Sales/Product
Managers
Cost Center
Managers
LOB Execs.
Finance10’s
100’s
1000’s
1000’s
LOB/Functions
Segments/Entities
Departments
Products & Customers
User
Counts
Data
Volumes
Frequency
Of Use
100’s
1000’s
10K’s
1 MM’s
Qtrs
Monthly
Weekly
Daily
12. Key Requirements of a Business Analytics Solution
► Reliability
– Visibly defensible results
through transparency &
audit/control
► Agility
– Timely reflection of results to be
actionable
► Relevance
– An ability to Allocate resources
to the most important
opportunities Financial
Results
Revenue &
Cost Models
Operational
Results
FP&A
Senior
Management
14. INFORMATION
DATA
Data
Warehouse
IT DRIVEN
• Voluminous Amts of Data
• Limited User Adoption
• Lacks Complex Bus Logic
• Effort to Tune for Performance
Dashboard/
Scorecard
BUSINESS DRIVEN
• Strategy Focused
• Higher Maintenance
• May Not Scale
• Possible Data Quality Issues
Developing a Business Analytics (EPM/BI) Platform
16. Oracle Business Analytics Architecture for Finance
BI Foundation: Info Delivery
EPM Apps: Information Generation
Master Data, Data Quality & Data Integration Tools: Information Management
OpportunityExisting
17. Existing Solution Component - Hyperion Planning EPM Application
Shorten Planning Cycles and Improve Business Predictability
► Powerful workflow
and process management
► Intuitive interface for end
user data entry
► Robust data integration
► Leverages Essbase for
powerful reporting and
analysis
► Scalable Web
infrastructure
► Shared EPM
Administration Tools
19. Reporting Tools Capabilities
OBIEE
/BIF
BI Publisher Quickly modify pre-defined, high volume operational reports
without IT assistance. End users can author, manage and
deliver a range of highly formatted documents in familiar
desktop tools like WORD and PDF.
BI Answers The interface used to query an organization's data ie used to
build and modify reports. Answers requests can be formatted,
saved and shared with other users via BI Dashboards and
Publisher or remain within Answers.
BI Interactive Reports
& Dashboards
Dashboards provide a visual display of the most critical and
meaningful information that an individual or role requires to
perform their function effectively. Dashboards are interactive,
allowing the user to select prompts, change views and drill
down to details.
Smart View for Office and/or
Essbase Excel Add-In
An MS Office Add-in which provides users the ability to quickly
perform LIVE, ad hoc queries with multi-dimensional analysis,
pivoting and drill down to analyze data within a familiar
spreadsheet environment.
EPM Hyperion Financial
Reporting
Produce professional quality financial statements and view
results with live drilldowns to source transactions. Distribution
to authorized users efficient.
Embedded Product
Reports
Pre Built Reports within EPM apps, such as Traceability Maps
and Stage Balancing Reports.
Transactional
Systems
&
BI Data
Marts
EPM/
Essbase
EPMWorkspace
Users
Expand Productivity & Insight Through New Reporting Tools
Drill
Through
21. 21
• Packaged Profitability functionality
• Computes Profitability for Units, Segments and Services
• Pre-Built Framework for profitability modeling:
• Pre-built Measures dimension
• Support for Multiple Cost Allocation
methodologies
• Pre-Built Validation reporting
• Graphical Interactive Traceability Maps
• Genealogy Reporting shows flow from any stage to any
stage
• A User-Driven application
• Measures, Allocates and Assigns Cost and Revenues via
User Defined Rules
• Finance User-facing Administration
• Provides Scenario Modeling for Decision Making
• Tightly integrated with the full Hyperion EPM Suite
• Shared Data and Master Data via EPMA
• Shared Reporting Tools like Financial Reports & Smart
View for Office
• Proven Technology Stack
New Solution Component: Hyperion Profitability & Cost Management (HPCM)
22. Organizations need information management
solutions to address the challenges.
Why HPCM? To Meet Key Allocation Requirements
Flexibility
• Analyze different
chargeback
approaches to
yield optimal mix
of services versus
costs incurred by
the shared service
center.
• Rapidly evolve
methodologies as
the maturity
model of the
shared service
center evolves.
Audit & Control
• Provide key
stakeholders
confidence in the
numbers produced
and
methodologies
employed to
ensure
compliance.
Shared
Methodology
• Define consistent
allocation and
charge back
methodology
across all
management
cycles.
• Ensures consistent
comparisons when
reviewing and
updating
methodology
result and
planning for future
management
cycles.
Transparency
• Give Units the
detail costs they
incur for the
service consumed.
• Compare
effectiveness of
internal unit
services with
those of external
providers to
ensure efficiency.
Organizations need information management
solutions to address the challenges. These needs
can be abbreviated as F-A-S-T!
23. New Solution Component – Exalytics Engineered System
Unique Features
In-Memory Analytics: Structured and Unstructured Data
Best TCO for running Pre-Packaged Oracle Analytic
Applications
Advanced, Real-time analytic modules for Apps
Works seamlessly with Exadata and Exalogic
Benefits
Superfast, Interactive Visual Analysis
Faster Planning & Budgeting with Richer Models
Quick to Deploy, Supports More Users
Faster, Cheaper, Better Analytics
1 TB DRAM, 40 Intel Cores, InfiniBand
Planning, ERP, CRM, Profitability, Vertical-specific
80+ Pre-packaged
In-memory Analytic Applications
OBIEE + Endeca + Mobile
In-Memory Analytic Platform
Endeca TimesTen Essbase
Unstructured ROLAP MOLAP
I n - M e m o r y A n a l y t i c E n g i n e s
► Memory: Exalytics is designed to massively boost performance of Business Intelligence queries by
processing vast amounts of data in memory
► Disk: Exadata is designed to optimize the performance of large databases where most of the query
overhead is experienced whilst reading or writing from disk
► CPU: Exalogic is designed for large application servers (e.g. server farms, data centers,
virtualization) with massively parallel and scalable CPU performance
24. Exalytics Use Cases – An Enabler for Business Analytics
1. Enterprise Planning
• Server/App Consolidation
• Bundled HW/SW Licensing
2. Profitability Applications
1. Mature Standard Models
• Increase Freq. of Use
• Model Complexity
• What If-Scenarios
• Process Parallel POV
2. Introduce Detailed Models
• Larger Operational
Dimensions (10K+)
• Customers
• Prod/SKUs
• Optimize RDBMS
Mart Rptg & Analysis
3. BI Reporting & Analytics
1. Increase ROLAP reporting
user counts due to
memory optimizations by
a factor of 3x
2. Increase ROLAP Report
Speed by up to 18x with In
Memory Analytics
• Summary Advisor
• Times Ten DB
3. BIF Suite Improves Insight
• Increase Adoption
via Mobile Delivery
• Incorporate Scenario
Modeling w/ Essbase
• Increase Oversight
via OSSM
1. Process Maturity
• Increase Freq. of Use
• Rolling Forecasts
2. Drivers Maturity
• Increase Users
• Model Complexity
• Interactive Scenarios
Throughput goes up!
4. Lower IT TCO
• Reduce Deploy Complexity
• Reduce Lead Times
26. The Typical Mature Planning & Essbase Customer
26
► Current State
► Usage is focused on excel based ad hoc analysis for finance power users
and financial reports for information consumers
► Existing data sets are Finance and Planning focused
► Opportunities
► Expand productivity and user adoption
► Expand toolset to facilitate “user guided analysis” & dashboards
► Automate published report generation and BOD results
► Provide Greater Insight into key drivers of Financial Performance
► Accounting Data – Create Universal Drills that link GL and Sub Ledger Data
► Link Financial to Operational Details – provide transparency into budgeted and
actual operational driver metrics that support financial results
► Enrichment – enhance information generation function via incorporation of
additional hierarchies, attributes, and analytical calculations/allocations
27. 27
Mature Current State Systems Overview
FP&A
Current State:
-Operations – Input Budgets
-FP&A – Consolidate Results & Produce Reports for Management
-Accounting – Actual Reporting & Drill Through
Key – Necessary Foundational Elements are in place!
Acctg
Ops
Sr
Mgmt
Rpts
28. Rpts
Sr
Mgmt
28
Potential Future State based on typical client…
Acctg
Ops
Ops
FP&A
Rpts
1. Rev
Analytics
1. HR
Analytics
1. Proj
Analytics
1. KPIs
1. Expand
Schema
3. Expand
Hierarchies
O
B
I
E
E
Dashboards
Analysis
3. Automate
2
Sr
Mgmt
Future:
1. Link Fin to Ops
for Actuals & Plan
2. Deploy Tools to
Expand User Adoption
3. Improve
Productivity
FP&A
Profitability
31. Case Study – Revenue Analytics
31
Client Overview
● From its start in 1921 as a manufacturer of
clinical thermometers, Terumo Corporation now
provides worldwide medical products in such
areas as hollow-fiber technology, blood-
management systems, and endovascular
therapy. ● The high-quality medical products of
Terumo Corporation are used in more than 160
countries and generate over $3 billion in global
annual sales.
Challenges / Opportunities
● Accurate and timely Sales and Marketing
information was not available to management or
staff. ● With little or no visibility into detailed
product, customer, staff sales and marketing
data, planning and tracking to plan was difficult.
● Field representatives often worked in lack-of-
internet conditions, preventing access to data
from any devices.
Implemented Solution
● An OBIEE Sales and Customer Analysis and Reporting
solution involving highly interactive and complex
dashboards, analyses, reports, prompts, agents, actions,
and schedules. ● Solution utilizes Hyperion Essbase as
its data store and provides both traditional and mobile
visibility into summary and detail data sets for executives
and sales associates alike. ● OBIEE mobile was provided
and offline content enabled. ● Data Sourced from
Essbase and JDE.
Results
● Finance, Sales, Marketing, and Executives have the
detailed insight into timely Sales and Marketing
information. ● From the desktops and mobile, online and
offline, critical business data is available in personalized
format.
SEE DEMO IN APPENDIX
Client Since 2012
Solution Delivered 2012
Vertical Pharma-Medical Devices
Products OBIEE
32. Mercer – Country & LOB Profitability
32
Implemented Solution
● Edgewater Ranzal experts took only 4 months to build,
test and put into production an HPCM application.
● Sourced data from Planning. ● Delivered multi-step,
multi-stage Attributions & Allocations ● Provided
traceability map reports. ● Developed self-service
standardised reports for business partners to consume
allocation results.
Results
● HPCM offers an outstanding accurate, transparent and
flexible client profitability and cost management system
that supports their daily client activities. ● Cost allocations
can be traced end-to-end across the entire organisation,
giving a clear view of profitability and understanding of
cost-to-serve for each business area and region. ● User-
friendly self-service application negating the need to ask
IT whenever allocations need to be changed.
Client Since January 2008
Date Services Delivered October 2011
Vertical HR Consulting
Products HPCM, Planning
Client Overview
● Mercer is a human resource and related
financial services consulting firm headquartered
in New York City. ● The world's largest human
resources consulting firm providing retirement
and health benefits services, human capital
surveys, outsourcing services and other
financial services to a large client base. ● Has
over 18000 employees in 180 cities in 40
countries.
Challenges and Opportunities
● A powerful, flexible, easy-to-use client
profitability and cost management system to
accurately allocate costs and clearly show
profitability across the entire organisation. ● A
transparent, out-of-the-box solution to provide
all the features for improved profitability and
cost management while offering critical
interoperability and self-service functionality.
● Interface with existing HFM implementation.
Technology
● HPCM. ● Planning
35. Country & LOB Profitabilty – Model Validation & Reporting
36. Exalytics Customer Story
36
Client Overview
● Siemens was founded in 1847 and is based in
Munich, Germany. It has over $100B in revenue
and operates in the energy, healthcare, industry,
and infrastructure and cities sectors worldwide.
In the healthcare sector, the company develops
manufactures, and markets diagnostic and
therapeutic systems, devices, and consumables,
as well as information technology systems for
clinical and administrative purposes.
Challenges / Opportunities
● Current environment did not support IT’s
future state operating system, internet browser,
server database and desktop business
applications ● Performance of complex Planning
application for Health Services was slow.
Needed to improve to run multiple what-ifs for
decision processes. ● Five Business Units with
different HFM and Planning applications needed
to be upgraded. ● Budget process was to start in
early February creating a tight timeline to
complete the upgrade.
Implemented Solution
● Implemented the latest 11.1.2.2 version of
Oracle/Hyperion. ● This migration included all relevant
patches and the implementation of Oracle’s new Exalytics
box. ● Supported all facets of the installation and
configuration which included: Networking, Operating
System and Virtualization of Linux environment. ●
Migrated applications and developed automated scripts
for back up and updates. ● The new 11.1.2.2 environment
improves the user experience, provides the new high
speed Exalytics engine and reduced the number of servers
required for each environment.
Results
● Project completed on time and under budget. ●
Business Units have migrated to the new environment and
started their budget processes. ● Reduced Planning
calculation time from 4+hours to 40min.
Client Since 2012
Solution Delivered 2013
Vertical Healthcare-Medical Equip
Products Infrastructure - Upgrade
38. Recommended Initial Engagement
1. FP&A Reporting Roadmap & Action Plan
– A key to any formal Analytics initiative is the vision of a desired future state along with
an action plan for achieving this vision
– Resources and priorities will certainly change over time, but being able to reference
back to an agreed vision and roadmap will greatly assist in maintaining the proper
focus, managing stakeholder expectations, and analyzing team performance
2. OBIEE on Essbase Prototype
– “Quick Win” helps to build key stakeholder support for future phases
– Delivery of Sandbox BI environment and KPI dashboards for Sr. Mgmt.
3. Core Team OBIEE Product Training (Optional)
– Deliver OBIEE Product Training to Financial Systems Team Members
• OBIEE Data Model Development for Essbase
• OBIEE Interactive Analysis & Dashboard Development
39. 1 – FP&A Reporting Roadmap & Action Plan
► Current State Analysis
– Current Planning & Essbase Application Configuration
– Current OBIEE Environment Application Configuration
– Key Business Processes and System Organizational Usage
– Current Reporting & KPI Inventory
► Future State Needs Analysis
– Primary Data Model/Reporting Needs and Relative Prioritization
– Target End User Community & Delivery Mechanism
► People, Process, Data & Technology Gap Analysis
► Key Deliverables:
– 1 Year Solution Architecture, Data Model and Process Usage Recommendations
– 1 Year Phased Implementation Timeline
– Risks & Constraints Document
40. Case Study – BI Action Plan
40
Implemented Solution
● Over 6 weeks, Ranzal provided several deliverables
and education as part of our Reporting Strategy
engagement.
Results
● Delivered reporting tool decision framework to assist in
determining right tool for job. ● Provided solution
architecture for expanded finance team to understand
usage of future systems landscape● Created inventory
and recommendations for near term financial reporting
deliverables● Outputs formed basis for go forward book
of work in program delivery, and served as both IT
blueprint and core finance team communication tool
Client Since March 2011
Date Services Delivered 2012
Vertical Financial Services
Products EPM/BI
Client Overview
● Old Mutual of South Africa operates as a
long-term savings, protection and investment
company. It provides investment management
and life assurance-based solutions, which
address protection and retirement savings
needs; and banking, short-term insurance, and
asset management solutions in Africa. It is part
of the Old Mutual group of companies.
Challenges and Opportunities
● Challenge: As part of Finance Transformation,
OMSA implemented an entire suite of Oracle
ERP/EPM & BI Products. Perceived
redundancy in tools and data stores created
confusion in the finance community as to “what
to do where?”
● Opportunity: Established a “thin ledger” by
leveraging additional technologies
Technology
● EPM, OBIEE, OBIA, R12 EBS, Fusion
Financials, DRM
41. 2 - OBIEE Sandbox & Prototype
► Time Boxed Allowance for OBIEE Delivery Against Essbase
► Recommended Prototype Components
– Integrated OBIEE Sandbox Infrastructure Installation and Configuration in one
environment
– “Mini-Design” session for report development against a static copy of an existing
Essbase ASO Cube
– Allowance to create up to 5 additional KPIs in cube copy, and create necessary updates
for OBIEE
– RPD Build Against Essbase
– Allowance for OBIEE report delivery (see Appendix for sample flow)
• High Level Interactive Dashboard for KPIs
• Drill Link into Interactive Dashboard Against Essbase
• Drill Link into Interactive Analysis Against Essbase
• Drill Through to Dummy data in relational repository (sample only, not live)
45. Closing
45
► The mature planning client has the necessary planning and financial reporting foundation in place
to drive exponential business value while leveraging existing technology & resource investments
► Trends we are seeing from our client base in a similar positions include the following:
► Enriching Traditional Accounting & Planning Data Sets
► Providing for “Universal Drill” Capabilities linking GL Actuals with necessary sub-ledgers
► Enriching Financial Data Sets for Management Needs via Profitability & KPI calculations
► Creating Hybrid Views of Operational and Financial Data to facilitate more detailed variance analysis
► Expand User Adoption & Productivity
► Mobile Ready, Self Service Dashboards and Scorecards for Senior Management
► “User Guided Analysis” for Operational Finance Teams (e.g. IT Finance, Marketing Finance)
► Automated Board and Budget Book Presentations via Smart View and Financial Reports
► Ranzal Recommends for clients an initial 4 to 5 week engagement to
► Establish the foundational solution architecture & action plan for the upcoming year
► Establish Buy In for the Dash boarding and Interactive Analysis Tools via a Prototype
► Ranzal is best suited to deliver because of our our thought leadership in Planning & BI
convergence, our Oracle relationships, and our prior successes with BI implementations and
action plans on prior engagements
46. Group Discussion Wrap Up & Next Steps
46
Edgewater Ranzal
108 Corporate Park Drive, Suite 105
White Plains, NY 10604
E-mail: info@ranzal.com