This is a presentation I made in July 2013 to a number of networking groups and business boards on the Future and shape of Digital Marketing, in particular Google and business content engagement and marketing online.

1. Alistair Gleave
15th July

2. • Involved with the Internet since 1999
• Digital Marketeer worked with the likes of
VCA, Big Brother 2, Devon Air Ambulance…..
• Avid eBayer
• Tweeter with a number of accounts 3000+
followers
• Personal blog www.alistairgleave.co.uk
• I love YouTube!
Alistair Gleave

3. This morning we shall cover ……..
The future of
Digital Marketing –
July 2013

4. How have things evolved?
Reach
Relevancy
Driving Conversions
Search engine Search
Social Search
Location Search

5. Search is Social
My Blog
My Flickr feed
My Twitter
My LinkedIn

6. Top UK Search Engines
1. Google – 91.57%
2. Microsoft – 3.68%
3. Yahoo – 2.58%
4. Ask – 1.8%
Source: Experian Hitwise Dec 2011

7. 4 parts of a search engine
crawling
indexing
ranking
Relevant results

8. Google updates in 2013
Jan/March – Panda 24 & 25
May - Phantom
May/June – Domain Crowding & Payday Loans
May – Penguin update

9. Penguin 2 updates
Comprehensive and deeper
Advertorials must have a clear disclosure
Quality Content
Link value – detox?

10. Penguin 2 updates
Latent Semantic Indexing
Google Knowledge Graph
Context Searching

11. PPC Updates
By location
By Device
By time of day
Google enhanced – launches 22nd July

12. Benefits to your business
News jacking – Royal Baby??
Mobile searches – 75% of mobile searches
lead to an action
77% happen when near a desktop

13. Benefits to your business
Social Media supports SEO
Where is your audience having the
Conversation – not the usual? - Boeing
Social Media is a 2 way street
Check out your current presence

14. Any questions?