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© Absolutdata 2014 Proprietary and Confidential
SaaS Challenge
Converting FREE users to PAID subscribers
© Absolutdata 2014 Proprietary and Confidential
More Sign Ups = More Money
NOT ANY MORE !!!
?
Acquiring new sign up’s isn’t enough !!!
Wondered why Box, the cloud storage service is getting
“boxed”?
© Absolutdata 2014 Proprietary and Confidential
Revenue only comes from
approximately 5% users who PAY
SaaS companies need to act fast and
need a survival strategy to boost revenue
without additional marketing costs
© Absolutdata 2014 Proprietary and Confidential
But do you know
where your next paying
customer is coming
from ????
© Absolutdata 2014 Proprietary and Confidential
Aim for the bull’s eye !!!!!
Mythical-
Do not exist
Focus
Ignore Nurture
CostofConversion
HighLow
Low High
Likelihood to pay
Focus on the right set of customers
© Absolutdata 2014 Proprietary and Confidential
Focus on the right things and find your path to
conversion :
Have the right message
Choose the right medium
Find the opportune time
Absolutdata helps you increase conversion of free and trial customers, by
25-30%, in a very short period of time. Read the full article on :
http://linkd.in/1ogfiJV
Pack a punch and increase your revenue
Conversion Path
FREE TRIALERS
1
2
Right time to
reach out
Most well
received
channel
What features
do they use
Who are they
PAID
USERS
© Absolutdata 2014 Proprietary and Confidential
Thank You

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Converting free users to paid subscribers

  • 1. © Absolutdata 2014 Proprietary and Confidential SaaS Challenge Converting FREE users to PAID subscribers
  • 2. © Absolutdata 2014 Proprietary and Confidential More Sign Ups = More Money NOT ANY MORE !!! ? Acquiring new sign up’s isn’t enough !!! Wondered why Box, the cloud storage service is getting “boxed”?
  • 3. © Absolutdata 2014 Proprietary and Confidential Revenue only comes from approximately 5% users who PAY SaaS companies need to act fast and need a survival strategy to boost revenue without additional marketing costs
  • 4. © Absolutdata 2014 Proprietary and Confidential But do you know where your next paying customer is coming from ????
  • 5. © Absolutdata 2014 Proprietary and Confidential Aim for the bull’s eye !!!!! Mythical- Do not exist Focus Ignore Nurture CostofConversion HighLow Low High Likelihood to pay Focus on the right set of customers
  • 6. © Absolutdata 2014 Proprietary and Confidential Focus on the right things and find your path to conversion : Have the right message Choose the right medium Find the opportune time Absolutdata helps you increase conversion of free and trial customers, by 25-30%, in a very short period of time. Read the full article on : http://linkd.in/1ogfiJV Pack a punch and increase your revenue Conversion Path FREE TRIALERS 1 2 Right time to reach out Most well received channel What features do they use Who are they PAID USERS
  • 7. © Absolutdata 2014 Proprietary and Confidential Thank You