A2 Media Studies Evaluation Answer

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY
TASKS?
Evaluation Two – Alisha Parker

2. Introduction
• In my opinion the combination of all three of my tasks
were really effective due to the links and conventions
used in all three.
• I made sure to create clear links between the three tasks
and not to go off the main conventions of my genre so
that I could show audiences as soon as they see any of
my tasks they would know my genre.
• I will now explain all of my tasks and how the combination
of the three were effective.

3. Influences
• All the influences for my tasks came from my research. By watching
music videos from bands from my genre, looking into that bands
website and digipak it really helped me with how to show a clear link
between the three and also gave me ideas on what I could add into
my own tasks.
• When researching I tried to look at the website, digipak and video for
the same bands so I could see how others had linked up all of their
products. One of the main conventions that I found was using dark
colours and I actually tried to follow this. I noticed that many bands
also had their own logo on all three tasks so I also followed this and
by looking into other bands websites, digipaks and videos I feel as
though this really did inspire my own ideas.

4. Influences
• I think this helped me a lot as at the beginning I was
struggling with how to link the three but by the end of my
research I had been inspired by others.
• I looked into the main conventions as these are really
what link these products together as if you had a website
that was using a bright colour and then a digipak that was
only black and white you would not see the two together
and would assume that the two were from different artists.

6. Website
• With the website I tried to use conventions that I had seen
on other rock band sites. Such as having a store, social
media links and a ‘about’ page. Luckily I chose a template
that included many conventions that I would have had to
add myself because I chose a template that linked to
music.
• I made sure to use dark colours on my website because
this is one of the conventions of the websites and as I had
done this I knew to add this to the rest of my tasks. I
noticed this during my research stage of my task, doing
research into these tasks really helped me to understand
and add conventions to my own work.

7. Website
• Due to the fact that I used a template on Wix most of the
conventions of a website were already on there such as
the about page and the sections ready for images to be
added in. But this did limit me on what I could actually do
on my site as when you choose a template to work off.
• I also made sure to create a store as this was seen on
every website that I researched, this was already on the
template so I did not have to add this separately. I also
created my own logo to go on each product which was
also added to my digipak to link the two together.

8. Website
• The main thing that I made sure to add on to my site was
many images of my artist. A convention of a rock artist is
for the front man to be slightly self centred so by showing
him as the centre of attention on every task that I created
it links all three together. I put many pictures of my artist
on every page of my site and also created a page with
images of my artist only.

10. Digipak
• With my digipak I again used all dark colours so this is
one thing that already links in with my website. I used
images where my artist was wearing black clothing and
created one of my panels with a black background. This
made sure that it linked in with the other tasks as I made
sure to use dark colours and low key lighting in each task.
• I used the logo that I had created that I had also added to
all of my products on the store page of my site. This
showed the star quality as my artist now has his own
products for fans to buy and wear.

11. Digipak
• Again I also used only images of my artist on my digipak
to play with the stereotype of the typical rock star, I used
images of my artist layered on two of the panels so he
was repeated on top of himself, on another panel I used a
close up image of my artist that focused only on him and
then the logo which is my artists initials, again only
focusing on him.
• I used repeated images of my artist, these images were
also shown on my site, this again links the two together.

13. Music Video
• With the music video I used the dark lighting in the low
key studio, this so far links in with all of my other tasks as
I used low lighting for all of my tasks. The clothing worn in
the video also fits with the photographs added on to my
website and used on my digipak.
• In the video my actor was wearing sunglasses and I made
sure to add a branded pair of sunglasses on to my
website store. This again shows star quality because
assuming that fans would enjoy watching their favourite
bands fans can want things that really link to their stars.

14. Music Video
• I concentrated solely on my actor throughout my video
and there was not even a second where my artist was not
in shot, this shows that he is the most important person as
there is nobody else on show and is focuses your
attention on one person all the way through. This fits in
with the same stereotypes and conventions that I have
used in my other tasks and links all three tasks together
as this is an idea that I made sure to concentrate on
throughout.

16. All of my tasks
• It makes all of the tasks more effective due to the fact that
they all link up in many different ways, when looking at the
three you can see the clear links and you can see that
they are all by the same artist.
• If each one of my tasks were completely different it would
not look like the belonged to the same artist and would
not look professional. I wanted to make my tasks look as
though they would belong to a real artist and I wanted to
make each one as realistic as I could. After looking at
other bands I knew the conventions that I needed to use I
all of my tasks and what I should always add in.

17. All of my tasks
• Without the ancillary tasks the music video would not
have the same effect as there is not one artist that I
researched that did not have their own website and
digipak. I needed to link all three together because I
wanted to follow conventions as best as I could.
• This makes my work more effective in my opinion and I
am pleased with how well my tasks link together. I
actually tried to think about different things that would link
the three together and then added all of these things.

19. Conclusion
• In conclusion I need all three tasks for my work to actually
be effective. With having three tasks it makes my work
look professional and fits in with the conventions and
stereotypes of typical rock bands and artists.
• I really thought about what conventions I needed to add
into all of my tasks during the research stages and I made
sure to add these to my work during construction to create
the best effect.