1. Promoting Environment
Friendly Vehicles in India
Mr. Shekar Viswanathan
Deputy Managing Director (Commercial)
Toyota Kirloskar Motor
November 23, 2009
3. 1. Concern over increase in pollution levels:
• Population pressure, urbanization & industrialization :causes of air pollution
• CO2 level in atmosphere is continuously rising
Total CO2 emissions (Well to exhaust) on Indian roads
1400
1212
1200
Million tonnes of CO2
1000
800
721
600
391
400
208 256
200
0
2005 2008 2015 2025 2035
Source : CSE, New Delhi
• Toyota shares concern on increasing level of air pollution
4. 2. Growth of Auto Industry:
• Indian passenger car market has been growing at average of 8 per cent
every year.
• Passenger car market expected to be around to 3.5 mn by 2015
('000) Indian Passenger Car Industry Forecast
3500
3500
3000
2500
2000 1770
1549 1553
1379
1500 1143
1061
902
1000 675 707
500
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2015
(FY)
(Forecast) (Forecast)
Source : TKM Forecast
5. 3. Actions of Toyota:
Environmental issue Accidents Traffic Congestion
“Zeronize” and “Maximize”
Freedom・Convenient Mobile private space Comfort ・ Exciting
6. Activities of Toyota in India
1. Manufacturing Initiative
2. Product Initiative
3. Community Initiative
7. 1. Manufacturing Initiative:
1. New compact car to be produced in brand new ‘Eco Plant’
2. This plant to begin operations by the end of 2010
Location :Bangalore, KARNATAKA
(adjacent to 1st plant)
Production capacity :70,000 per year (Ist phase)
Environment Friendly Plant:
1. Production technology with lower CO2
emissions [20% reduction]
2. Wastewater recycling systems
3. Water based paints
4. Zero landfill waste
5. Plantation
8. 1-a. Key Initiatives at TKM Plant:
I. Water Based Paint
a. Objective : To reduce Volatile Organic Compound [VOC] emissions
b. First in auto industry in India
c. Eco friendly as compared solvent based paint
Reduction of VOC elements at TKM Plant
70
60
50
gms /m r2
gm / m.s
40
30 62.09
s
50.52 Plant-2
46.77 45.21 44
20
10 20
0
FY05 FY06 FY07 Year FY08 FY09 FY10
9. 1-b. Key Initiatives at TKM Plant:
II. Afforestation
a. Afforestation ceremony on 21 June 09
b. 6000 participants planted 30,000 saplings in10,000 m2 area.
c. Another 30000 saplings planted till Nov 09
d. Plan to have 150,000 planted saplings by 2011
Afforestation at TKM Plant [‘000 Nos]
160
No. of Saplings [Cumulative]
140
120
100
80 150
60
40 90
60
20
0
2009 2010 2011
Year
Mr. Nakagawa (MD-TKM) with Dr. Miyawaki - Emeritus
Professor, Yokohama National University
10. 2. Product Initiative
1. Toyota India is committed to environment protection in line with
global Toyota initiative.
2. Has introduced Innova-CNG and plans to introduce hybrid car in India.
Introduction of Innova CNG [Jan 2009]
Plan to introduce hybrid car in India [2010]
11. 3a. Community Initiative
I. Toyota Safety Education Program
a. More than 185000 children covered under TSEP till date [since 07]
b. Objective - Following traffic rules to reduce congestion
185
250 200
225 180
200 160
No. of Students
175 120 140
150 120
125 100
100 80
35
75 [Plan] 60
50 20 100 40
25 65 20
20
0 0
FY 2007 FY 2008 FY 2009(Apr-Nov)
Year TSEP program in session
12. 3b. Community Initiative (contd.)
II. ‘Greenathon’ Campaign
a. India’s first 365 eco-day initiative in collaboration
with popular news channel & NGO
b. Adoption of one village by Toyota under
‘Light a Billion Lives’ initiative.
III. Local Environment Initiatives
600
No. of Students Participated
500
a. Drawing and quiz competition on 400
environment for local children every year 300
510
445
410
200
380
345
b. Zero Plastic campaign : Participation of
280
220
100
180
300 team members in ’09 on voluntary basis
0
2002 2003 2004 2005 2006 2007 2008 2009
Year
Participation by local school children in
Environment day program [02-09]
13. 4. Focus Areas for Government Support:
Projected Vehicle Population in India
1. Road Improvement to reduce environment impact:
On - Road Vehicle Population
a. Better roads and improved traffic management
400
system to reduce congestion, CO2 and pollution 350
b. Tree plantation for greener roads
No of Vehicles in Millions
300
250
200
372.7
150
246.1
100
121.3
50
54.1 64
2. Promotion of EFV’s 0
2005 2006 2015 2025 2035
Government of India support for promotion of Hybrid Source: Asian Development Bank
Vehicles and other EFV’s will be highly appreciated.
<Strong Government support for EFV’s in other countries>
i. Special Tax concession in ASEAN countries and Japan
ii. Special lanes for vehicles with over 45 mpg in California, U.S.A
