Alina noshad BSCS section E life and learning minhaj university

1. FINDING YOUR WHY
SIMON SINEK

2. FINDING YOUR WHY
MEANS
WHY IS AN ACTIONABLE GUIDE TO DISCOVER YOUR MISSION IN LIFE, FIGURE
OUT HOW YOU CAN LIVE IT ON A DAILY BASIS AND SHARE IT WITH THE
WORLD.
IN 2017, SIMON SINEK DID IT AGAIN. AFTER GIVING ONE OF THE WORLD’S MOST
POPULAR TED TALKS IN 2009, HE ONCE MORE HELD A SPEECH THAT ROCKED
THE WORLD

3. QUOTE
YOUR VISION IS ONLY ACTIONABLE IF YOU SAY IT OUT LOUD. IF YOU KEEP IT TO
YOURSELF, IT WILL REMAIN A FIGMENT OF YOUR IMAGINATION

5. STEPS TO FIND YOUR WHY
• FIND YOUR PARTNER. TO FIND YOUR WHY, YOU GO BACK IN TO YOUR PAST
COME UP WITH STORIES THAT HAVE SHAPED YOUR LIFE. ...
• GET YOUR PARTNER UP TO SPEED. THEY PROVIDE SEVERAL STEPS
YOUR PARTNER WILL DO TO HELP YOU. ...
• PICK A TIME AND PLACE. ...
• GATHER YOUR STORIES. ...
• SHARE YOUR STORIES. ...
• IDENTIFY YOUR THEMES. ...
• DRAFT YOUR WHY

7. START WITH WHY
IN HIS BOOK, START WITH WHY, SIMON SINEK USES A MODEL THAT HE CALLS
THE GOLDEN CIRCLE TO EXPLAIN HOW LEGENDARY LEADERS SUCH AS JOBS,
MARTIN LUTHER KING JR. AN THE WRIGHT BROTHERS WERE ABLE TO
ACHIEVE WHAT OTHERS WHO WERE JUST AS SMART AND HARDWORKING,
AND SOMETIMES BETTER FUNDED, WERE NOT.
IF YOU’VE READ SIMON'S BOOK OR SEEN HIM TALK ABOUT WHY ON
TED.COM, YOU ALREADY FAMILIAR WITH THE GOLDEN CIRCLE; CIRCLE IS
NEW FOR YOU, WHAT FOLLOWS IS THE HEART OF MATTER______AND IS
ESSENTIAL PREPARATION FOR YOUR OWN SEARCH FOR WHY.

8. THIS FIGURE MEANS IF YOU FIND THE WHY IN YOUR
EVERY THING YOU WILL BE SUCCEEDED IN YOUR LIFE.
BECAUSE EVERYTHING HAS THE MEANING IN THIS
WORLD IF YOU ARE DOING GOOD DEED THEN YOU
HAVE TO THINK WHY I DOING THIS. FIND WHY IN
EVERY THING BECAUSE EVERYTHING HAVE REASON IN
THIS WORLD.
WHEN YOU WILL FIND IT YOU WILL GET YOUR VICTORY

10. WHEN WE MEET NEW CUSTOMERS OR CLIENTS, THE FIRST THING MOST IF US
TELL THEM IS WHAT WE DO. THEN WE EXPLAIN HOW WE DO IT OR HOW WE
ARE DIFFERENT. THIS, WE THINK, WILL BE ENOUGH TO WIN THEIR BUSINESS,
SWAY THEIR POINT OF VIEW OR CONVINCE THEM TO TAKE A PARTICULAR
ACTION. THE FOLLOWING PITCH FOLLOWS THAT TEMPLATE:
WE SELL PAPER. WE OFFER THE HIGHEST QUALITY AT THE BEST
POSSIBLE PRICE. LOWER THAN ANY OF ANY OUR COMPETITOR. WANNA BUY
SOME?

12. THERE’S JUST ONE PROBLEM WITH FEELINGS. THEY CAN BE TREMENDOUSLY
DIFFICULT TO EXPRESS IN WORDS “OUR RELATIONSHIP FEELS LIKE A TRAIN
HEADING AT HIGH SPEED TOWARDS A RICKETY BRIDGE. "EVEN THOUGH
COMMUNICATION OUR FEELING IS HARD, THE PAYOFF IS BIG. WHEN WE
ALIGN EMOTIONALLY WITH OUR CUSTOMERS AND CLIENTS, OUR
CONNECTION IS MUCH STRONGER AND MORE MEANINGFUL THAN ANY
AFFILIATION BASED ON FEATURES AND BENEFITS. THAT’S WHAT STARTING
WITH WHY IS ALL ABOUT.

13. • THE MIDDLE TWO SECTIONS OF THE GOLDEN CIRCLE_____ THE WHY ____THE
HOW. CORRESPOND TO THE MIDDLE SECTION OF THE BRAIN, THE LIMBIC
SYSTEM. THIS IS THE PART OF THE BRAIN RESPONSIBLE FOR ALL BEHAVIOR
AND DECISION MAKING. THIS IS WHERE “GUT FEELINGS” COME FROM. IT’S
NOT OUR STOMACH. IT’S A FEELING WE GET ABOUT A DECISION WE HAVE TO
MAKE THAT WE STRUGGLE TO EXPLAIN
•

14. QUOTE
THE OPPORTUNITY IS NOT TO DISCOVER THE PERFECT COMPANY FOR
OURSELVES. THE OPPORTUNITY IS TO BUILD THE PERFECT COMPANY FOR
EACH OTHER

15. FINDING THE RIGHT
IT WAS A BREAK TIME FOR A GROUP OF SENIOR TV EXECS GOING THROUGH THE
WHY DISCOVERY PROCESS FOR THEIR COMPANY. AS EVERYONE ELSE MADE A
BEELINE FOR THE COFFEE, SUSAN, THE HR DIRECTOR, WALKED OVER TO HER
COLLEAGUE JIM. “I DON’T THINK WE SHOULD HIRE HIM, “ SHE SAID.
FOR SEVERAL WEEKS SUSAN AND JIM HAD BEEN DEBATING WHETHER OR NOT TO
HIRE A CANDIDATE FOR A CRITICAL POSITION. THEY HAD CONDUCTED A WIDE
SEARCH AND NARROWED DOWN THEIR SHORT LIST TO JUST ONE PERSON. ON
PAPER, HE LOOKED GREAT. HE HAD ALL THE BOXES CHECKED. BUT SOMETHING
JUST DIDN’T FEEL RIGHT.
“I DIDN’T KNOW WHAT THE PROBLEM WAS BEFORE,” SUSAN SAID.“ BUT NOW IT’S
SO CLEAR”
JIM FINISHED HER THOUGHT. “ HE DOESN’T BELIEVE WHAT WE BELIEVE”

17. IF WE HAVE TO WORK WITH EFFICIENCY WE HAVE TO GATHER INFORMATION
WE HAVE T WORK WITH HARDWORKING WE HAVE TO COLLECT
INFORMATION THEN PROCESSED IT IN THE BETTER WAY AND THEN YOU
WILL WORK FOR YOUR AIM. IF YOU HAVE ONLY AN IDEA NOR INFORMATION
YOU HAVE TO SHARE IT FROM OTHERS AND THEN ANYONE CAN GUIDE YOU
BETTER
LEADER ARE THE ONES WHO HAVE THE COURAGE TO GO
FIRST AND OPEN A PATH FOR OTHERS TO FOLLOW.
GATHER STORIES AND SHARE THEM

18. IDENTIFY THEME
DID YOU EVER COME BACK TO THE PARTY AND REALIZE THAT YOU HAD A
REALLY GOOD TIME____MOSTLY BECAUSE YOU MEET SOMEONE WHO GOT
YOU TALKING ABOUT YOUR LIFE GROWING UP OR YOUR EXPERIENCES IN
YOUR BUSINESS?
RECONNECTING WITH THE PAST TO DISCOVER YOUR WHY CAN BE FUN IN
THAT SAME KIND OF WAY. AS YOU PAN FOR YOUR STORIES AND SHARE
THEM, THEMES WILL START TO EMERGE, INSIGHTS ABOUT YOURSELF OR
YOUR TEAM THAT YOU MAY NEVER HAVE EXPRESSED BEFORE.

19. DRAFT AND REFINE A WHY STATEMENT.
WITH ONE OR TWO SHINY NUGGETS IN HAND, YOU’RE READY TO TAKE A CRACK
AT YOUR WHY STATEMENT. TRY TO MAKE YOURS:
• SIMPLE AND CLEAR
• ACTIONABLE
• FOCUSED ON THE EFFECT YOU’LL HAVE ON OTHERS,.
• EXPRESSED IN AFFIRMATIVE LANGUAGE THAT RESONATES WITH YOU.
EVENTUALLY, YOU WILL PUT YOUR WHY STATEMENT INTO THIS FORMAT
TO____SO THAT_____.

21. THANK YOU
ALEENA NOSHAD
ROLL NO 212