1. International expansion, competitiveness and brands will be the focus of... http://www.hospitalityservices.com.lb/en/event/HN-International-expansion
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More than 4.000 exhibitor companies are expected, a third of which form aboard, and 150.000 buyers, 25% international
Alimentaria, International Food and Drinks Exhibition, most international edition is warming up. The trade will return to
Barcelona 26–29 March 2012 and for the first time will last four days. The show will focus all its strategic attention on
competitiveness, international expansion and brands in the food and drinks industry. In addition, Alimentaria 2012 will
introduce two new exhibition halls at the Fira Gran Vía venue and expects to provide close to 95,000 m2 of product
offerings and culinary, business and innovation activities.
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The trade fair will be redoubling its efforts to adapt to the current economic situation, making it a venue where companies can gain
access to foreign markets, especially Asia. Japan, Thailand and Vietnam will be sending institutional exhibitor groups to the
LOGIN exhibition for the first time, China is doubling the size of its space and the Alimentaria website will now have a version in Chinese and
Japanese.
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Alimentaria 2012 will feature two new exhibition halls, 5 and 7, at the expense of Exhibition Hall 8, for a total of almost 95,000 m2.
This edition will include twelve sector-specific shows (Organic Food, Congelexpo, Expobebidas, Expoconser, Intercarn,
Interlact, Interpesca, Intervin, Mundidulce, Multiproducto, Olivaria, Restaurama) and three specifically for international
delegations, autonomous communities and organic food products.
This will be the trade fair's most international edition. With an expected 4,000 exhibitor companies, a third of which will come from
abroad, and 150,000 buyers, 25% international, Alimentaria is warming up for this gathering of industry professionals, which will
bring together specialists from more than 75 countries in Barcelona. The presentation was held on September 30th at Casa del Mar
where the food industry opinion leaders, officials, and national and international journalists took part in a day of talks analysing the
economic situation in the food industry.
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The creation of The Alimentaria Hub
The Alimentaria Hub will be the headquarters for the interconnection among innovation, knowledge and trends for the food and
drinks industry and its agents. This is a core initiative which will gather together activities with a long history at Alimentaria which
already share values such as R&D&I, business development, sustainability and others. These include the International Conference
on the Mediterranean Diet, Innoval, Best Pack, the Research and Technology Transfer Conference, the FIAB (Spanish
acronym for the Spanish Food and Drink Industry Federation) business conferences, and the university research presented
by the Triptolemos Foundation, among others. The Alimentaria Hub will group all of these initiatives under one single umbrella,
augmenting their synergies and common elements.
The International Projects
Alimentaria is precisely the right partner and the best possible promotional venue for growth in these areas and becomes a
promotional venue for participating companies and a major international business centre. Alimentaria invites close to 200 key buyers
from the large-scale retail trade and purchasing networks around the world and there will be more than 8,000 business meetings
for food and beverage manufacturers and distributors from around the world: Latin America, Asia, United States and Canada, Central
and Eastern Europe, Western Europe and the Middle East.
Another event planned for Alimentaria is the Food & Drink Business Meetings, organised in collaboration with FIAB (Spanish
acronym for the Spanish Food and Drink Industry Federation), ICEX (Spanish acronym for the Spanish Institute for Foreign Trade),
MARM (Ministry of the Natural, Rural and Marine Environment) and Alimentaria.
Global promotion
Alimentaria will once again feature delegations from all over the world. Highlights among the institutional stands include Italy,
France, Germany, the United Kingdom, Portugal, Austria, Belgium, Bulgaria, Croatia, Romania, Poland, Ukraine, Turkey,
Cyprus, Mexico, Argentina, Colombia, and the United States. In terms of companies, Alimentaria will include exhibitors from
Ireland, Russia, Morocco, Uruguay, Brazil, Serbia, Hungary, Moldavia, and other countries.
Alimentaria would increase investment in international promotion by 30%, renewing internationalisation agreements with FIAB
(Spanish acronym for the Spanish Food and Drink Industry Federation), increasing advertising investment in international media
outlets, organising practical seminars on international markets such as Russia and China, and strengthening programmes such as
Hosted Buyers.
Alimentaria has institutional and business relationships with more than 150 countries, a clear example of the trade fair's international
focus. The number of international agents has risen from 4 (in 1998) to 27 (in 2012).
Innovation and integration in BCNVanguardia 2012
BCNVanguardia – Barcelona International Gastronomy Conference reaches its fifth edition putting a clear focus on the terms
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2. International expansion, competitiveness and brands will be the focus of... http://www.hospitalityservices.com.lb/en/event/HN-International-expansion
‘innovation’ and ‘integration’ (I&I). Within the Restaurama show, BCNVanguardia has succeeded in bringing together some forty
Michelin stars as part of the most ground-breaking new culinary concepts.
At BCNVanguardia 2012 there will be room for both theory and practice in the various lectures in order to provide real value for all
those in attendance. Additionally, various post-event activities (small groups of 30–50 VIPs) are being planned with the aim of
allowing visitors to interact with the speakers in a comprehensive way. For those who cannot attend the conference in person, there
is the option of gaining access to BCNVanguardia 2012 through TASTEONOMY www.tasteonomy.com, an innovative gastronomy
portal which will rebroadcast the entire programme.
Taste & Flavours opens its doors to new countries
For the second consecutive time, Alimentaria 2012 will place its bets on a proposal which offers visitors the chance to enjoy the best
in national and international cuisine. Taste & Flavours will enhance the value of three key products: oil, Iberian pork products
and wine. The Oil Bar, which offers tastings of more than eighty extra virgin olive oils; Iberian pork sampling, with the Ibérico en
Compañía restaurant and its pairings; and Vinorum, a space for seminars and tastings which will offer a special selection of wines of
the future: “50 for 2020”.
alimentaria-bcn.com
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