Borrow and steal old ideas for a new medium. Namely the iPad. Let's not just rely on 'digital editions' of print based publications. Our audience(s) deserve better. Don't think lazy, read lazy with Autocue for iPad. FICTIONAL: any reference or similarity to iPad applications is purely coincidental. No applications were built or harmed during this gold card(gold card is like google 20% time at Future Platforms)

1. Allowing print, television and
psychology to influence the
iPad reading experience.
Ali Driver, 10th November ‘10

2. Lines of type that are too long or too short slow
down reading and comprehension. Combine the
wrong line length with the wrong type size and
the problem is magnified.
Typography

3. Allowing print to influence, and not dictate our
iPad reading experience, can help us give our
audience text that is easier to read. A line length
of ~39 characters is one measurement we can
employ.
Typography

4. We can also use grids to help us layout our
content on the iPad. Of course, these were first
used in print, although they are now
commonplace on the web.
Grids

5. A grid of 32x32 has been my size of choice for
this iPad project.
Both 1024 and 768 are divisible by 32 to give
whole numbers back. Lovely.
Grids

6. Red focuses attention, blue sets your mind free.
University of British Columbia (UBC) researchers
tested 600 people on detail-oriented tasks (such
as proofreading) and creative tasks (such as
brainstorming).
Psychology & Color

7. Psychology & Color
I’m going with blue.

8. A teleprompter (also known as an autocue or a
telescript) is a display device that prompts the
person speaking with an electronic visual text of a
speech or script.
Television

9. The first "teleprompters" were simply mechanical
devices located near the camera. The script was
printed on a paper scroll, which was advanced as
the performer read.
Television

10. Autocue for iPad

11. So, a new way to read and consume, without
relying on “enhanced” digital magazine editions.
Also, gestural interaction is kept to a minimum.
So you can give your fingers a rest.
Autocue for iPad

12. This is completely fictional. No applications were
built or harmed during this gold card. Just
thought something different was in order.
Just a card of Gold

13. Questions?
I don’t have all the answers. An iPad app wasn’t,
and shouldn’t be, built in a day.

14. Fin.
Borrow and steal old ideas for a new medium.
I am a scouser after all.
Thanks.
ali.driver@futureplatforms.com
@alidriver (not much of a tweeter tho)