2. Agenda Abbreviations Hashtags Profiles Avatars Do’s and don’ts of writing tweets Shortening URLs or web addresses China’s answer to Twitter Twettiquette Q & A 2
3. Common abbreviations RT 3 DM Direct message Retweet HT Heard through/Hat tip OH Overheard SMH Shaking my head ICYMI In case you missed it NP No problem TFTF Thanks for the follow
4. What are those things with #s? Hashtag uses To search for/contribute to topics #marcopolohotel To find like-minded people #F&B To establish location and be located #mphbc Humour To build brand loyalty, engage your customers #noshitsherlock 4
5. How to write a good profile People find you through your profile First impressions count Put key words Give a sense of yourself as an individual Don’t brag Always have a website: LinkedIn profile, blog, Marco Polo, Twitter Identifying yourself as Marco Polo encouraged but not mandatory 5
6. Why your avatar is important Your visual signature: Recognisable Don’t stay an egg: (ro)bot Faces over objects No passport photos Make sure it stands out in followers’ feeds Don’t change too often 6
7. Finding people to follow Use hashtags of your favourite subjects Search authors, personalities, brands, competitors Recommendations every Friday: #followfriday, #ff 7
9. Writing tweets: Do Tweet in the language you’re comfortable with Write your tweets like headlines Shorten links Summarise key points to encourage clicking on links Do say if it’s a video [video] Balance original content and RTs Keep it under 100 characters if you want to be RT’d 9
10. Don’t Talk about yourself doing your laundry, having a coffee, or anything mundane UNLESS you have an interesting insight to share Have long, protracted conversations (convos) with tweeps – move to DM if necessary Hard sell Auto-DM thanking people for following and redirecting them to a link or your FB page Use over-used words: “This is a MUST read.” 10
11. Shortening links Looks better visually Gives you more space: Remember the 140 character limit http://bit.ly allows you to track click-throughs, among other things 11
12. 12 China Iconic photo of the Red Army, 1975, by legendary photographer Eddie Adams
17. Twettiquette Don’t protect your tweets Always acknowledge @s and thank people for RTs Always credit the person who first shared the information No flaming! Remember that you represent Marco Polo online the way you do offline 17