The document analyzes a Samsung Galaxy S III advertisement from 2012. It discusses how the ad aims to redirect consumers from iPhones to the Galaxy S III by appealing to basic human needs like belonging and status. It uses symbols like lines of people and Apple's signature white earbuds to represent waiting for the next big thing. The ad parodies typical Apple users to comically suggest the Galaxy S III is already the next big thing. The analysis also notes the ad highlights features like a bigger screen and 4G but may not be effective at making consumers remember the Galaxy S III when shopping for a new phone.

1. Alicia Fiset

2.  http://youtu.be/nf5-Prx19ZM

3.  Visual
 Emotional
• Become impressed and curious over another
product
 Basic human needs
• To belong to a group
• To be cool
• To have the best things
• To be up-to-date

4.  Visual
• Symbols
 Line outside store – symbol for waiting for something
 White earbuds, glass building – symbolize Apple
 Comical
• Parodies typical Apple users
• The next big thing is already available!
 Necessary functions
• The need to be cool is threatened by another product
 Parents waiting for “the next big thing”
• Switch products to have the best of the best

5.  Those who use, understand, and need
technology
 Aims to redirect from iPhone  Galaxy SIII

6.  What does the ad tell us about the Galaxy
S III?
• Bigger screen
• 4G
• Sharing capabilities (playlist, etc)
 But effectively introduces the product
• Will you remember this ad when you shop for your
next phone?

7.  Elderly
• Too far-fetched for any practical use
• Smartphones are too complicated
• Have no real use for all of it’s services
 Children: the digital natives
• Unlike elderly, may appreciate the services
• Children are not the consumers

8.  Samsungmobileusa. (2012, September 19) The Next Big Thing is Already Here – Samsung Galaxy
S III. [Video file]. Retrieved from
http://www.youtube.com/watch?v=nf5Prx19ZM&list=PLD069379E13CF8DE1&index=2&feature=pl
cp
 Digital Nation
 Google images:
 http://www.mobilemag.com/2012/09/28/samsung-galaxy-s3-deals/
 http://onlinesurvey.surveyshack.com/blog/?Tag=survey%20software