The document describes various tasks and projects completed as part of a coursework, including analyzing music videos, ads, and digipaks. Creative software like Prezi, Photoshop, and Final Cut were used. Drafts and rough cuts were made before finalizing projects. Research was done on conventions for different genres. Surveys were used to understand target audiences. Initial ideas were organized visually. The tasks involved analyzing composition, applying tutorials to images, and incorporating feedback to improve drafts into professional-looking final products.

1. Question 4

2. Research
• For the research part of my coursework I used
various programs and software. For the tasks I
had to complete I wanted to produce them in
a different formats and not just in word which
was really boring.

3. 9 Frame
Analysis
Music
Digipak
Video
Analysis
Analysis
Research
9 Frame
Tasks
Analysis
Photoshop Advert
Tutorial Analysis
Shot Count
Activity

4. 9 Frame Analysis
• In this task I had to chose 9
different frames from a music
video of my choice relating to
my chosen genre and then
analyze these shots and the
composition of the shots.
Using prezi (an online software used for presentations) this gives me the chance to
Be creative and include images and text in a way to be interesting. The different ways to
present the information was the feature of this software which appealed most to me.
For this task I had to import images and then comment on the framing and composition of
the shots. To finish the prezi I had to edit a path, which is the way the presentation will
flow and show the information in an order.

5. Advert Analysis
• I did this task by
importing an image of
the advert straight
onto my Blog and then
writing about the
advert beneath it. For
this task I had to
analyse the full advert
commenting of fonts,
colour and
composition which
when put together
affect the audience
and compel them to
read and look at the
advert.

6. Photoshop Tutorial
• In these tasks we had to experiment with
Photoshop to come up with a digipak
front cover. To do this we had to use the
webcams and take a random picture of
ourselves and then import that image into
photoshop adjusting the size to fit the
canvas of the digipak. As a group we all
chose different tutorials, I chose to do
Light trails. For this tutorial I had to
manipulate the gradient to cause multi-
coloured trails to cover the screen. In my
opinion my first attempt didn’t turn out
well at all although it used bright colours
which is stereotypical of a pop genre it
didn’t appear very professional.

7. Shot Count Activity
• For this task I uploaded my chosen video to my blog and then simply
commented bellow straight into the blog. In this activity I had to pick a
music video from my chosen genre (pop) and then count the number of
different shots and then comment on why these shots may have been
used. This song was very upbeat and fitted my genre perfectly. I found
that this video had approximately 128 different camera shots in it
ranging from a long shot to a tracking shot following the artists.
My chosen video was Owl City &
Carly Rae Jepsen’s – Good Time

8. Music video Analysis
• My chosen video for this activity was Cheryl
Cole’s – The flood. This activity involved me
analysing a full music video which meant I
would look at the mise en scene, the shots
used, the narrative and the audience of the
video. For this task I used my blog by
uploadign the video and then placing my
analysis of the video below.

9. Digipak Analysis
• For this task I had to analyse a digipak from my
chosen genre I decided to use the same artist I
had chosen for my music video, Katy Perry. I
analyse how the digipak appealed to the
audience, also commenting on the
conventional techniques used to make it loo
professional.

10. Planning
Shot list
Audience
Research
Planning Animatitc
Initial
Ideas

11. Shot List
• This was a task in which I had to go off my
storyboard and actually list my different shots
used throughout the filming this created a
guide to what I wanted the video to look like.
After the end of filming I found that this guide
really helped although I didn’t stick to it much.
I created the shot list using word, creating a
flowing chart of boxes and then filling them
with as much information about the shots such
as the mise en scene and the type of shot.

12. Animatic
• The animatic was in itself a really rough cut of
my music video as it was my storyboard edited
with the music to show how the different
shots would flow and fit together. I used final
cut to do the animatic as this was an easy way
to manipulate the sound and the length of the
video so I could trim and extend the shots of
the story board when needed.

13. Audience Research
• For my audience research I
decided to try using an online
survey producer ‘Survey Monkey’
this enabled me to Complete the
survey with an already set up
template. In the end I found that
this site wouldn’t allow me to send
the online survey to the people in
my school and to people I would
certainly get a response from the
short amount of time I had for my
coursework. So instead I decided
to produce my own survey from
scratch using a word document
then and I manually went out and
gave people in my target audience
the questionnaire and collected
them in. After gathering all of the
data from the questionnaires I
analyzed the findings and found
what my target audience thought
about my chosen genre.

14. Initial Ideas
• For my initial ideas I wanted to have them to look at visually and
to see them spread out and colorful reflecting my genre, to do
this I used an online software called Lino. This gave me the ability
to do what I wanted and sorted my ideas neatly and organized.

15. Video and Ancillary
Construction
Draft
Adverts
Construction
Draft Rough
Digipaks Cuts

16. Draft Adverts
• For my advert I had to do research in order to find the conventions, the style and
layouts of my chosen genre. I looked at various artists and their highly publicized
adverts such as Jessie J, Katy Perry and Rihanna. I found that the typical
conventions were a logo from the record label, star ratings from newspapers and
magazines, release date for the hit single on the album and also information
regarding the official website of the artist. To start I came up with a few draft
ideas for the advert they gradually got better because I compared them to
professional adverts and realized mine didn’t seem as good, or didn’t have all of
the conventions. To do this task I used Photoshop, by selecting this image from
my photoshoot I manipulated the image making it bigger (changing the canvas
size) and then overlaid the different images such as my logo for my record label
‘Bright Star’ and different texts such as the information for website. This all came
together and gave me the idea for my final advert which included all of the
conventions and the color scheme which would match both the video and the
digipak.

17. Final Advert

18. Draft Digipaks
• Also for this task I had to gather a lot of research looking at lots of
different kind of digipaks. In class I looked at similar styled digipaks
which used 6 panes but these didn’t come from my genre and didn’t help
with ideas for the actual content of my digipak. I looked on the internet
at again some famous artists which are from my chosen genre such as
Katy Perry, Jessie J, Rihanna. This helped me a great deal as it showed
what a pop digipak would look like ad what conventions are always used.
After gathering my research I stared creating draft digipaks using
Photoshop. Selecting images from my photo-shoot which I believed to
be the most successful and then overlaying them over a template of a
digipak. After manipulating the conventions of a digipak to fit onto my
digipak I found that my first attempts didn’t look as professional as real
digipaks. So after a trail and error period I finally found the balance and
created a professional looking digipak.

21. Final Digipak

22. Rough Cuts
• When editing together the actual music video I decided to
compress some of the footage and see what it looked like
as a video as it was, these were my rough cuts. The short
snippets of film helped me get a good idea of where I was
going wrong in parts and which areas worked really well. I
used final cut in order to edit the film. This software
allowed me to edit the length of the video I needed and the
overlay the song and even manipulate the song to match
the edit of the video creating thought beats. Using final cut
helped me make a really good video, the actual ability to
grab the part of the video you needed and then visually
match it up with the lip-sync was easy and I liked how the
software allowed me to incorporate other programs such
as live type which looked very professional.