4. Social media is about people.
Itâs about projecting a point at which you stand. A belief.
A hope. A new transparency.
5. Want to succeed in social media? Welcome to the âpower of the crowd.â
(Or go with puppies. They work pretty wellâŠ)
6. 6 steps to expand your audience
1. Set your objectives
2. Choose your platforms
3. Talk to your audience
4. Monitor the conversation
5. The power of people
6. ROI
Talk to your audience
9. 2. Choose your platforms
âFacebook is
about to top 1 âHello Mum!â
billion people!â
âYour employees
should have a
linkedin pageâ
âTwitter has
over 200 million
usersâŠâ
There is a lot of social media out there â Where do you start?
10. Education & amplification = Twitter, facebook, email
Donations = Set up a paypal donation page and link to it!
Sales = Set up an online store (such as big cartel or shopify)
Campaign / Cause = Work on a change.org page
Chances are we will need all of these channels in some form
11. 3. Engage your supporters
Thank and respond to every post, tweet or message sent to you
Give them the happy stories as well as the sad ones
Ask questions of your audience
Respond to people both negative and positive
Never argue with people
Treat social media presence just like a cocktail parity or a rally
12. 4. Monitoring the conversation: Tweetdeck
1. Your own brand terms or
cause. Easy ones to respond
to and thank people for a
mention or share
2. @ replies â These are
messages aimed at you and so
they need a response
3. Key online influencers: A way
to gain followers
4. Search for volunteers and
opportunities to connect with
people
13. 5. Social media is the power of the people
Thank and respond to every post, tweet or message sent to you
Listen to the conversation and help guide the flow
Empower your audience
Give them easy tasks and wins
Update people as often as you can
Share positive news stories about your supporters
14. 6. ROI & social media: No cost to run this campaign as an NGO
This photo enabled the charity to buy the land and restore it
15. The fight is hard, but the battle can be won. And you will win.
16. And finally, beg, borrow or steal a really good photographer
Until Every Rescue Finds a Home.
ali bullock | animalsinphotos.com
Hinweis der Redaktion
Ali bullock, Asiaâs foremost charity wildlife photographerWorked with or linked to, SPCA, HKDR, WWF, BORN FREE, AAF, ACRES, STOP HK, JANE GOODHALL, SPCA TAIWAN, ACRES, WSPAâŠCathay Pacificâs social media and digital marketing manager, managingover 20 facebook fan pages, 300,000 fans, 100 Twitter followers, You Tube, Google+, RenRen and Sina-Weibo properties
But be warned this new eara of transparency reflects on you and your organisation as much as the corporations and companies you wish to target
Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
There are so many platforms to choose out there â My advice pick the ones that suit your cause and focus down on 2 or important ones.
Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
You donât have to run your social team to listen on social media. Tweetdec enables you to listen to the conversations around you. 20% o fthe people may be making 80% of the tweets but you can still listen to that conversation
- Its so critical to remember that social media is about people
The work by animals in photos is always free to charities but please remember this is âSOCIALâ media and images and video will massively increase your engagement.Iâm ali bullock, its been a pleasure and an honour to speak to you today. And thank you for your time.