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STORIES BEHIND THE
PHOTOS
USING PHOTOGRAPHY
AND SOCIAL MEDIA FOR
SOCIAL GOOD
BY ALI BULLOCK
ANIMALS IN PHOTOS LTD WAS FORMED IN
THE BELIEF EVERYONE CAN DO ONE THING
WELL. MINE WAS TAKING PHOTOS…
MY WORK HAS BEEN FEATUED ON THE FRONT
PAGE OF MANY NEWPAPERS FROM THE SCMP
MAGAZINE, TO THE SUNDAY TELEPGRAPH AND
THE SYDNEY HERALD…
THE WORK BY MYSELF AND THE OTHER AIP
PHOTOGRAPHERS FOR CHARITY IS DONE FOR
FREE.
YES. FREE.
GOOD PHOTOGRAPHY IS WHAT CAN BE DONE ON
AN IPHONE….
GREAT PHOTOGRAPHY IS ABOUT IMAGERY THAT
EVOKES EMOTION…
EVERY CHARITY, EVERY NGO IS
NOW A CONTENT CREATOR
WHICH IS GOOD AS NGOS HAVE THE
DEEPEST, THE RICHEST STORIES. THE PEOPLE
WHO LEAVE THE MONEY BEHIND, WHO
INSPIRE US EVERY DAY.
IN A WORLD WHERE
PEOPLE ARE NOT SHOCKED
ANYMORE. WHERE THEY
HAVE AN ATTENTION SPAN
OF 140 CHARACTERS.
WE BELIEVE PROFESSIONAL
PHOTOGRAPHY DOESN’T NEED
TO COST SMALL CHARITIES THE
EARTH.
SO WE PUT TOGETHER A GROUP OF PROFESSIONAL
AND PRO-AMATEUR PHOTOGRAPHERS
THAT IS A SMALL SELECTION OF THE PHOTOS THE THE
AIP HAS TAKEN.
I BELIEVE SOCIAL MEDIA IS A CORE PLATFORM IN
WHICH YOU CAN TELL YOUR STORY.
FROM ANIMALS ASIA RASING OVER $1 MILLION
DOLLARS USING THIS PHOTO
… TO BLES RAISING ENOUGH MONEY TO
BUY AND PROTECT THIS LAND FOR THEIR
ELEPHANTS.
GREAT PHOTOGRAPHY
MANGED TO GET THIS
PUPPY ADOPTED*
* OK, NOT STRICTLY TRUE AS WE TOOK THIS
ONE HOME OURSELVES…)
MY BELIEF IS THAT
IMAGERY, WELL
PRODUCED WILL HELP
YOUR CAMPAIGN
SUCCEED.
FROM OUR EMOTIONAL
MOMENTS…
TO THE BRIEFEST GLIMPSE OF HOPE IN
EVERY RESCUE.
GREAT PHOTOS TELL GREAT STORIES…
THERE IS NOTHING “VIRAL” ABOUT THAT.
THANK YOU SO MUCH FOR
YOUR TIME
UNTIL EVERY RESCUE FINDS A HOME
ANIMALSINPHOTOS.COM

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Animals In Photos Presentation to Ecozine 2013

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