Slice Re-Launch Working

1. Part 2
Under the Umbrella of

2. Team
Ali Abbas
01
Haris Kamran Imran Khan
24 02
Hassan Javad
22

3. Contents
Repositioning
Product Re-Launch
Cultural Events
Differentiation
Campaign Management
Promotion
Suggestion

4. Teaser 1
5 Column
29 Lines

5. Teaser 2
5 Column
28 Lines

6. Ad 1
5 Column
29 Lines
Proudly Presented by

7. Ad 2
5 Column
28 Lines
Proudly Presented by

8. Strategy
Mangotainment

9. Adds
6 Column
For Mangotainment
23 Lines
Proudly Presented by

10. Segmentation
• Demographic Basis:
Lower, Lower Middle, Middle class income Groups

11. Targeting
• Target Market
Children
Youth
Old

12. Mix
• Price:
– Economy Price (Market Penetration strategy) Rs. 15
• Place:
– Through all channel with massive distribution
• Promotion:
– Promote with trade discounts
– Social Events
– School / College & Road Activities
– Co-Branding with Pepsi, Mirinda
– Revised Advertisement Campaign

13. ATL

14. Medium
Electronic
CHANNEL PROGRAM
AAG TV Nadia Khan Show, Sahir Lodhi Show
DUNYA NEWS Khari baat Luqman K sath,Hasn-e-haal
CN Dore Mon
GEO ENT Jannat se nikali hui aurat,Uthgo jago pakistan,hum sab
umeed say hain,banana news network,the shareef show,
GEO NEWS Capital Talk,Aaj Kamran Khan k sath,Hum sab umeed se hain
GEO SUPER DLF IPL Season 5 cricket series india

15. Medium
FM Radio:
CHANNEL PROGRAM
FM 91 Desi Man Show, Morning Fix, Drive On and Film Show
FM 106.2 Evenning Drive time and fresh drive program

16. Print Media
Newspaper General Magazine Cooking Magazine
• KITCHEN
•JANG NEWS • SUNDAY MAG • MASALAMAG
•NAWAIWAQT
• T MAGAZINE • BAWARCHI KHANA
•FRONTIER POST
• TIMES MAGAZINE • GOURMET
•DAILY ASAS
• KHAWATEEN MAG

17. Social Media
SOCIAL MEDIA MARKETING
Slice Aaamm…. Ka Chaska launch
Eid Campaigns
Ramazan Campaingns
Daily updates and posts
DIRECT MARKETING
SMS campaign for new launch and facebook

18. Billboard
Area
Faisalabad
Rawalpindi
Lahore
Multan
Karachi

19. Cable Network
REGION CABLE NETWORKS
RAWALPINDI 34
PESHAWAR 26
GUJRANWALA 27
FAISALABAD 30
SARGODHA 19
MULTAN 67
LAHORE 66
SINDH 80
QUETTA 1

20. BTL

21. Truck Branding
OBJECTIVE
To create the word of mouth about
the Slice Juice as a road show.
ACTIVITY
Lable the product at both
side of Slice Truck.
RESULT
Viewer feel new and fresh look as per
perception to see the Slice new product.

22. Giveawas
OBJECTIVE
To create attachment of our retailer with Slice
and for the recall of Pepsi brand.
ACTIVITY
These three gift Item were made for Slice
launch and will be distribute to our dealer n
during launch events.
RESULT
Viewer feel new and fresh look as per
perception to see the Slice new product.

23. Events
Dawn Lifestyle Exhibitions
The Footfall was around 150 to 200k over 3 days
Around 30 to 35k people visited the Slice stall and
participated in the activities
Slice made a very good impression on the audience

24. Conclution
• With its strong marketing strategy and with its strong ATL & BTL
advertisement, slice juice will be able to capture the leading
position in the market.
• We will hope after this Re-Positioning strategy along with
developed Marketing Mix for Slice Juice, ensuring its presence
by getting 20% to 30% market share & Slice will get the desire
position in the market.