1. PO Box 3852 ▪ Johnson City, TN 37602-3852 ▪ +1 (423) 467-9864
www.HammanMarketing.com
Al Hamman – HMA Backgrounder
PO Box 3852 ▪ Johnson City, TN 37602-3852 USA
+1 (423) 467-9864 ▪ Al@HammanMarketing.com
Experience
1999-Present : Hamman Marketing Associates ▪ Johnson City, TN - A marketing communication
consultancy dedicated to supporting international development through comprehensive
marketing communications and training programs. Experience includes:
• 2014: Trade mission organization – Mongolia – Work conducted with the Business
Council of Mongolia to arrange B2B opportunities for international mining companies
and mining service providers.
• 2014: LiteFoods, Inc. – Malaysia – Complete branding and corporate ID program for
this food additives company launching its brand in the US. Logo and branding, trade
show promotion, video, print materials, web design and special events all supported the
effort.
2014: AmCham Palestine/MEPI – West Bank – Working with women-owned business in
the Palestinian Territories to evaluate and prepare for export readiness, culminating in a
2015 appearance at NY Now Gift Show.
2013-14: Livestock Market Development Program – Ethiopia – Through CNFA,
conducted USAID-funded training with abattoirs, livestock exporters and their
respective associations to develop their marketing plans to raise awareness of Ethiopia’s
offerings particularly in the MENA region. Also developed the program marketing plan
for the 2014 Gulf Food Show in Dubai.
2013-14: Business Connections Program – Kazakhstan – Through IESC and USAID,
created curriculum and provided entrepreneurial training and education on working
with the US market and uncovering international import, export and franchise
opportunities for program attendees of Academy Turan-Profi in Astana and KIMEP
University in Almaty, Kazakhstan. Over 500 attendees trained and over US$16million
realized in new US business connections.
2013: Compete Project – West Bank/Gaza – Through DAI and the AmCham Palestine,
administered program of tradeshow promotion and awareness building around the
2013 Summer Fancy Food Show in New York City.
o Invitation & RSVP page for eBlasts prior to show
o Eight-page pavilion brochure
o Video presentation of group appearance
o Onsite PR activities and event promotion
2012: Egyptian Food Export Council – Cairo, Egypt – Through CNFA’s Zaytun Project,
administered a program of tradeshow promotion and awareness building around the
2012 Fancy Food Show in Washington, DC.
o Tasting event held at the Egyptian Embassy Commercial Offices
o Invitation & signage design for tasting event
o Pre-show e-mailings and RSVP list

2. PO Box 3852 ▪ Johnson City, TN 37602-3852 ▪ +1 (423) 467-9864
www.HammanMarketing.com
2012-Pres: Overseas Private Investment Corp – Loan and Private Risk Insurance
originator for OPIC through the Enterprise Development Network.
2003 – 2011: Tunisian Government/FAMEX/Packtec – Tunis, Tunisia – Delivered
USAID- and World Bank-funded programs to promote Tunisian companies and help
them build export programs in various sectors including the three-year 100% Tunisian
olive oil promotion to the US resulting in a 5000% increase in branded exports to the US
market.
2001 – 2011: The Original Ceylon Tea Company – Dallas, TX – Importer of exclusive,
high mountain-grown teas from Ceylon (Sri Lanka). Originally begun as a ‘dot-com’ in
the early 90s, the company was rebranded for mainstream grocery and specialty foods
retailers (Kroger, Albertson’s, HEB, Central Market, Whole Foods, etc.) and was placed in
over 2,000 stores nationwide.
o Rebranding and package redesign
o Sales collateral/Advertising/Public relations
o Trade show promotion
2008 – 2009: BDC – Amman, Jordan – Delivered a USAID-funded program to promote
companies from various sectors to US buyers and sales organizations. Industries
included food, building materials, medical, and safety wear.
o US Market Entry Program (USMEP) marketing tools
o Trade show support
o Partner search for each sector
2005 – 2006: Wellmont Health System – Kingsport, TN – Served as an outsourced
project manager for this regional hospital network, with locations throughout NE
Tennessee and SW Virginia, with communications tasks.
o Recruiting and informational brochures
o Website content development
2003 – 2004 International Executive Services Corp (IESC) – Washington, DC - Developed
and administered programs through the organization’s Solutions Group until it was
disbanded in 2004.
o Developed and was service provider of the US Market Entry Program (USMEP)
sold through USAID/IESC and its MENA representative.
2000 – 2001 Dell Computer – Roundrock, TX – Worked with marketing group promoting
the relationship between Dell and partners Microsoft, SAP and Oracle.
o Dell/Microsoft promotional literature & signage
o Dell/SAP Trade show promotional demo
1995-1997; 1998-1999 Lumatec Industries ▪ Marketing Director ▪ Austin, TX
In two terms, I served as marketing director and advertising coordinator for this Texas-based
manufacturer of lighted gift items. I coordinated all marketing communications including
newsletters, retail and consumer advertising, inbound/outbound telemarketing unit, public
relations, trade show coordination and promotion.
Responsible for trade & consumer print planning and ad budget
Sales grew from under $4 million to over $12 million
Set up national distributors by market segment

3. PO Box 3852 ▪ Johnson City, TN 37602-3852 ▪ +1 (423) 467-9864
www.HammanMarketing.com
1997-1998 Lisa’s Gourmet Snacks ▪ Communications Manager ▪ Ft. Lee, NJ
As communications manager I planned and executed all facets of advertising, PR, collateral sales
materials, trade show promotion and direct mail for this start-up snack food company.
National rollout communications for product lines
TV exposure for Bikini Chips™ product on Good Morning America and CBS This Morning
Food Marketing Institute (FMI) Show direct mail and sampling promotion
National advertising creation, rate negotiations and placement
1990-1995 Crutchfield & Associates ▪ Agency Executive ▪ Greensboro, NC
Served as a principle in this boutique ad agency specializing in business-to-business and financial
institution sales support. Client base included Mannington Floors, Wachovia Bank, Industrial
Air, and Bankers Trust of NC.
• Consumers Guide to Home Loans bank marketing program
• Elmo Leather "It's Only Natural" Campaign
• Helped increase agency billing threefold
Experience Prior to 1990 includes ten years as Territory Sales Representative in the Southeast
US (1975-85, musical instruments and textiles), two years as a stage and film Actor & Student in
Chicago (1986-88), freelance copywriter (1988-1990).
Education – Studies including graduate coursework in communication theory and public
speaking. Continuing education seminars include Going for the Green’s Learning to Become a
Great Playing Partner (2010); Wilson Learning’s The Counselor Salesperson (2011); American
Management Association‘s Time & Territory Management (1988) Tom Brown’s Principles of
Professional Salesmanship(1992); Moody’s Analytics ‘Emerging Markets Credit Fundamentals’
@ George Washington University (2012).
University of North Carolina – Greensboro, NC ▪ Mass Comm./PR
Players Workshop of Second City – Chicago IL ▪ Improvisation/Writing
Columbia School of Broadcasting – Chicago, IL ▪ Advertising
Eastern Illinois University – Charleston, IL ▪ General Studies/Political Science
Language Skills: English – Native Speaker; French – Basic; German – Beginner
Product Development Experience
• Lumatec Industries, The Original Ceylon Tea Company, Sultan’s Finest Foods, Lisa’s
Gourmet Snacks
Product Launch & Support
Market Channel Identification & Segmentation
Advertising – Public Relations
Partner Searches
Package Design, Product Naming & Logo Creation
Web & Social Media Development
Channel Experience
Building Supply, Food & Agricultural Products, Gift, Medical, Advertising Specialties,
Banking, Sporting Goods
Sales Experience
Territory Management, Key Account Sales, Developing Distributor Network, Retail
Account Management