Growing your business in a digital world
Social media has changed how people interact online through collaboration, sharing, and interaction on platforms like search, video sharing, wikis, and social networking. An average online hour now includes more time on social media sites and less on other activities. Younger generations especially rely on recommendations from friends on social media platforms over other forms of advertising and brand messages. For businesses, developing a social media strategy that focuses on social leadership, influential users, multiple interfaces, personality and learning from failures can help optimize social recommendations and reach wider audiences.
9. Presentations
Search Video Sharing
Wikis
RSS Microblogging
Photo Sharing
Podcasting
Bookmarking
Blogging
Professional Social Networking
10.
11. An average hour online
+159%
+11%
+84% -66%
-36% Source: UK Online Measurement Company, April 2010 (vs. 3 years ago)
12. Top 10 Uses of Social Media
Meet new people
To share new experiences
Stay in touch with friends
To share knowledge
To feel like I belong
To promote myself
Make contacts for work
Fun / entertainment
To earn respect
To change opinions
Source: Universal McCann Wave Study 4 / % of active internet universe
16. of people trust recommendations
from people they know
Source: Nielsen Online âNielsen Global Online Consumer Surveyâ, July 2009
17. What do we trust?
Trust Trust Donât trust Donât trust
completely somewhat much at all
Recommendations from people I know
CONVERSING
Brand web sites
Consumer opinions posted online
Editorial content like newspaper articles
Brand sponsorships
Ads on TV
Ads in newspapers
Ads in magazines
Ads on radio
SHOUTING
Billboards & other outdoor advertising
E-mails I signed up for
Ads before movies
Ads served in search engine results
Online video ads
Online banner ads
Text ads on mobile phones
Source: Nielsen Online âNielsen Global Online Consumer Surveyâ, July 2009
18. A day in the life of a Tweet
Photo Posted to Retweeted
taken Twitter
Enters the
blogosphere
Posted to Indexed by
Facebook Google/Bing
Submitted to social
bookmarking sites
Used in office Forwarded around
e-mails the web, forever
Inspired by www.ngonlinenews.com
30. on Halloween we eat a lot
of sausage. Thatâs
tradition.
Is anyone dressing up as a
sausage for Halloween this
year?
next week is pub week, and
sausage week, and then
Costume Halloween so we must eat
Party pumpkin pie and toffee apples?
Did I miss pie week?
Going
Happy
Candy
Dress
Love
46. http://allisterfrost.com
alfrost@microsoft.com
@allisterf
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