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Fit-for-Purpose 
In a Digital World 
Allister Frost 
Wild Orange Media@allisterf
(DIGITAL)WORLD
DRIVERLESS
ACCELERATINGCHANGE
2009 2014 
1bn 3bn 
200mn 1.3bn 
5% 75% 
30% 4Mbps 80% 15Mbps
17% 1.4Mbps 65% 10-60Mbps 
iPhone 3GS Smartwatches 
Netbooks Touch, Voice 
70% Windows 50% Android 
2009 2014
SMARTEVERYTHING
WEARABLE
INVISIBLE
DIGITAL 
DENIAL 
DISRUPT
HYPERCONNECTED
HYPERINFORMED
SEARCH&LEARN
OPEN DOOR POLICY
TECHNOLOGYENABLER
LIFE2019
EMBRACE TOMORROW
Fit-for-Purpose 
In a Digital World 
allister@wildorangemedia.com

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Fit-for-Purpose in a Digital World