A presentation that captures INSIGHTS and HIDDEN OPPORTUNITIES. What types of things had you missed before? What were your biggest surprises? Are there opportunities hidden in plain sight? for the Venture lab class: "A Crash Course on Creativity" Professor Tina Seelig, Stanford University

1. INSIGHTS and HIDDEN
OPPORTUNITIES
Missed things, surprises, opportunities hidden
Venture lab - A Crash Course on Creativity
Professor Tina Seelig, Stanford University
Alfredo Matilla

2. Perfumery
HIDDEN
INSIGHTS
OPPORTUNITIES
There can be showrooms about
Most of this types of stores are products
not differential
There can be a short
standardized explanation and
specifications in each product
Store vendors are too focused
on selling instead of satisfying
customer needs Online comparators of products
Venture lab - A Crash Course on Creativity - Alfredo Matilla

3. Baby clothing
HIDDEN
INSIGHTS
OPPORTUNITIES
There can be a short
standardized explanation of the
An unique strong image
benefits of the product and the
manufacturing process
Cross selling though a
Lack of sizes
community of clients
Venture lab - A Crash Course on Creativity - Alfredo Matilla

4. Electronic Store
HIDDEN
INSIGHTS
OPPORTUNITIES
A lack of variety on some kind of There can be showrooms about
products products
Store vendors are too focused
on selling instead of satisfying Create a community of users
customer needs
Sometimes vendors have not
Online comparators of products
much expertise
Venture lab - A Crash Course on Creativity - Alfredo Matilla

5. Ikea
HIDDEN
INSIGHTS
OPPORTUNITIES
An unique way of showing this
type of products There can be showrooms about
products
Strong branding
A briefing about the
manufacturing process can
accompany its description (and
A lack of vendors
potential environmental benefits)
Venture lab - A Crash Course on Creativity - Alfredo Matilla