P 5

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Off white magazine
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The purpose of this magazine is to promote the clothing shown on the poster.
Genre:
What sort of product is it
This product is a clothing magazine
Content
What is your product about? Discuss what you would put in it (be specific). Does it
have a story? If so, discuss it here
My product is about promoting a clothing brand called off white, I would do this
by including pictures of the types of clothes that they sell.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My preferred audience would be ages 16-20
No specific gender or social status chosen that would suit this game.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for
copyright infringement?
I will not include any offensive material in my product, this will not restrict
younger people from viewing my magazine.
I will not use any material that is set out to offend any social groups, religions,
ethnicities.
I will make sure I do not offend anyone by getting someone to check my poster
to see if it is suitable to be published.
I will be using photos of models wearing clothes from my chosen brand, I will
also be using the brand name but in a different styled logo.