Marc Benioff keynote from Salesforce.com Dreamforce keynote in September 2012. "Business is Social."

1. BUSINESS IS SOCIAL
Marc Benioff
Chairman, CEO
@benioff
facebook.com/benioff
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2. The Social Revolution
1960s 1970s 1980s 2010s
Mainframe Mini Client Server
Computing Computing Computing Social
2000s Revolution
Mobile
1990s Computing
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x
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3. The Social Revolution
4.5 Billion
social users
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
3

4. Social Revolution: Business is Social
Enterprise Adoption of Social Networking
70%
Companies Adopted Social
“ $1.3 Trillion in value can be unlocked
through social technologies.
”
2008 2009 2010 2011
2012
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
4

5. Social Revolution: Higher Growth Investment than any
IT Category
47%
annual growth in spend
for social networking
Office ERP BI Project
Management CRM SCM Content Web
Management Conferencing
Social
Networking
Source: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast
5

6. Social Revolution: Customers Flocking to Social
Channels
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
123%
growth in social
customers
Jun 2010
Dec 2010 Jun 2011
Dec 2011
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
6

7. Social Revolution: Customer Conversations Exploding
150M
conversations
per day
2009 2010 2011 2012
Sources: Twitter, Visible Technologies
7

8. Social Revolution: For CEOs, Social at the Top
Customer Connections
Sales Forces
Social Networking
“ CEOs believe social will
become one of the top two
ways to engage customers,
Websites 256 %
Growth mainly at the expense of
over 3
Partners years traditional approaches.
”
- IBM CEO Study 2012
Call Centers
Traditional Approaches
Source: 2012 IBM Global Chief Executive Office Study
8

9. Connect with Your Customers in a Whole New Way
Connected Connected
Customers Products
Connected Connected
Partners Employees
9

10. The social revolution is a trust revolution.
10

11. Are You and Your Company Going through a
Social Revolution?
Your Customers, Employees, and What About to Your
Partners Are Connected Company?
11

12. Connect with Your Customers in a Whole New Way
Connected Connected
Customers Products
Connected Connected
Partners Employees
12

13. Have You Transformed the Way You Sell?
Sell: Your Customer
Access Everything on Mobile Devices
Collaborate on Deals
Create Social Customer Profiles
Grow Sales
13

14. Have You Transformed the Way You Service?
Your Customer
Service:
Connect to Customers on Twitter, Facebook - Every Channel
Respond Immediately to Customers
Connect Service Experiences Across Channels
Delight Your Customers
14

15. Have You Transformed the Way You Market?
Your Customer
Market:
Listen and Engage Customers on Social Media
Publish and Advertise with Social Campaigns
Grow Campaign ROI
15

16. Have You Transformed the Way You Collaborate?
Collaborate:
Collaborate With Customers, Partners, & Employees
Your Customer Create Branded Communities
Share Posts, Files, & Feeds
Less Email, Fewer Meetings
16

17. Have You Transformed the Way You Work?
Work:
Align with Social Objectives
Motivate with Social Rewards
Improve Employee Performance
Your Customer
17

18. Have You Transformed the Way You Innovate?
Your Customer
Innovate:
Build Social & Mobile Apps
Make Your Products Social
Engage Customers in New Ways
18

19. Have You Transformed the Way You Innovate?
Your Customer
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20. Social Revolution: The New Social Front Office,
Where Trust Lives
Your Customer
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21. Social Revolution: Success Across Every Major Metric
Your Customer
+32% +29%
Sales Productivity Innovation
+34% +34%
Customer Employee
Satisfaction Satisfaction
+37% +31%
Source: 2012 Third-party survey of Campaign Employee
5,500 salesforce.com customers
Effectiveness Productivity
21

22. Salesforce.com Customers Growing 48% Faster
33% Growth 21% Growth
+48%
faster growth 20% Growth 18% Growth
18% Growth 15% Growth
Fortune 500
Fortune 500
Non-customers
Customers 15% Growth 14% Growth
of Salesforce.com Annual growth averaged over 3 years.
Source: Salesforce.com analysis
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23. Business is Social
Your Customer
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