Social Media

Social Media

Really
is…

It is a conversation
between…

Awareness of Facebook
is close to 100%
More than 1 billion people
(>70% of internet population)
use social networks.

People use more than Facebook.
In Europe, people join on average 1,9
social networks. In USA it’s 2,1; Brazil 3,1
and India 3,9.

Average Facebook session lasts 37
minutes, Twitter 23 minutes.
More than 400 million people use
Facebook daily.

There is a big
Twitter paradox:
80% is aware
of Twitter, only 16%
is using it.

Vkontakte is big
in Eastern Europe:
55% awareness,
39% penetration.

Difficult for new social networks to succeed.
60% does not want any new social networks.
93% is happy with what they have and won’t
in- or decrease.

People connect
online with their offline
friends.
People love to connect to
people.

>50% of social
network users
are connected
to brands.

People become a fan on
Facebook because they like
the product, not because of
advertising.

36% posted content
about a brand on
social networks.

Consumers want to be
in the boardroom. 44%
is asking to take part in co-
creation of products
& advertising.

Positive experiences
are bigger conversation
starters than negative
experiences. People like
positive stuff.

Consumers prefer e-mail
over social networks to ask
questions to brands.

38% of internet users
has a smart phone.
They are more intensive
users of social networks
than people without a
smartphone.

On average, people
install 25 apps on their
smartphone, but only
use 12. Most used apps
are social network apps.

20% of location-based
users checks in daily

37% is not using
location-based services
because of privacy
concerns

Empfohlen