SlideShare ist ein Scribd-Unternehmen logo
1 von 27
Downloaden Sie, um offline zu lesen
7 things you need to know about Mobile SEO
                        ... Sherlock Style.




                      http://bit.ly/domobileseo




 Aleyda Solis, International SEO Consultant at Forex Club and Orainti.
         Follow at @aleyda or read in www.aleydasolis.com.
7 Things you need to know about #mobileSEO                                 by @Aleyda




         A new mobile site has been launched and now they tell me I have
             to do SEO for it... this is a disaster. I need to call Sherlock!
7 Things you need to know about #mobileSEO                                     by @Aleyda


                                             I built that f**** mobile site!
7 Things you need to know about #mobileSEO                     by @Aleyda




      Moriarty built that mobile site, no
      wonder it’s horrendous for SEO!
                                             I know... But what could
                                                  I have done?
7 Things you need to know about #mobileSEO       by @Aleyda



                                 Wrong Answer!
7 Things you need to know about #mobileSEO                  by @Aleyda




      I’m going to show you how to
         start doing Mobile SEO!
                                             Oh please...
7 Things you need to know about #mobileSEO                               by @Aleyda




          Here are the 7 things you must know to start doing Mobile SEO...
                                   Sherlock Style!
7 Things you need to know about #mobileSEO                                                       by @Aleyda

                 1. What’s Your Mobile Audience Behaviour in your Site




       To know if your site really has mobile visitors at the moment, if they’re enough to compensate
     building a mobile version, what type of content they’re looking for and prioritize it when building
                                               the mobile site.
7 Things you need to know about #mobileSEO                                                       by @Aleyda

                   1. What’s Your Mobile Audience Behaviour in your Site




                                                    www.google.com/analy-cs/




    Use Google Analytics to create a segment for organic mobile traffic to easily identify its
          volume, trend, devices, most popular landing pages and keywords used.
7 Things you need to know about #mobileSEO                                                          by @Aleyda

                   2. What’s Your Site Behaviour in Mobile Search Results




      To see how your site is already appearing in Google’s search results and -if it’s appearing at all-,
      what are the keywords and pages that are already obtaining visibility to prioritize when building
                                              the mobile site.
7 Things you need to know about #mobileSEO                                                       by @Aleyda

                 2. What’s Your Site Behaviour in Mobile Search Results




                                                                             www.google.com/webmasters/tools/




    Use Google Webmaster Tools to see the top queries and pages showing in Google’s
                                mobile search results.
7 Things you need to know about #mobileSEO                                                    by @Aleyda

            3. What’s Your Audience Behaviour in Google’s Mobile Search




      To verify how your audience is already searching in Google Mobile, how they’re searching, the
                 keywords used and if there’s room to grow for your present mobile traffic.
7 Things you need to know about #mobileSEO                                                           by @Aleyda

                 3. What’s Your Audience Behaviour in Google’s Mobile Search




                                                                              www.thinkwithgoogle.com/mobileplanet/

   adwords.google.com/o/KeywordTool




   Use Google’s Keyword Tool mobile filter to see the keywords your audience search with
  from their mobile and Google’s Our Mobile Planet to check how they use mobile devices.
7 Things you need to know about #mobileSEO                                                    by @Aleyda

                    4. What’s Your Site Behaviour with Mobile Devices




      To check how your site looks on the devices that are used by your mobile visitors at the moment
      and the specific aspects you need to take into consideration when enabling your mobile version.
7 Things you need to know about #mobileSEO                                                                                         by @Aleyda

                          4. What’s Your Site Behaviour with Mobile Devices
            www.howtogomo.com/en-­‐gb/d/test-­‐your-­‐site/




                                                                                                 developers.google.com/speed/pagespeed/insights
                                                              www.google.com/webmasters/tools/




   Use Google’s Getmometer, PageSpeed Insights and Google Webmaster Tools “Fetch as
   Google mobile bot” to test how your mobile visitors and bots reach and see your site.
7 Things you need to know about #mobileSEO                                                      by @Aleyda

         5. What’s Your Content and Product Offer for a Mobile Audience




         To identify the type of content and product offering you look to provide to mobile users:
           Is it the same than for the desktop site? How can you make it more mobile friendly?
7 Things you need to know about #mobileSEO                                                       by @Aleyda

          5. What’s Your Content and Product Offer for a Mobile Audience
              Mobilized Look and Feel        Geolocalized content           Reorganized Offer




  Validate with the previously gathered data if your mobile users are looking for localized or
    mobile oriented content. Do you have a specific offering or the capacity to develop it?
7 Things you need to know about #mobileSEO                                                         by @Aleyda

                6. What’s Your Technical Capacity to develop a Mobile Site




    If your site is not correctly shown in the mobile devices used by your visitors and potential audience
     what’s your capacity to redesign your site to make it responsive, dynamically serve content or build
                                             a parallel mobile version.
7 Things you need to know about #mobileSEO                                                                                   by @Aleyda

                    6. What’s Your Technical Capacity to develop a Mobile Site
                                                Mobile Site Alternatives Pros & Cons
           Responsive Web Design                           Dynamic Serving                            Parallel Mobile Site
    Pros                                         Pros                                         Pros
    * 1 URL for both versions, no duplication    * 1 URL for both versions, no duplication    * Easier implementation
    * Easier and cheaper to maintain             * Popularity consolidation                   * Capacity to differentiate mobile content
    * Popularity consolidation                   * Capacity to differentiate mobile content   * Better mobile user experience
    * No need for redirections                   * Better mobile user experience
                                                                                              Cons
    Cons                                         Cons                                         * Content duplication risk
    * Possible redesign need                     * Complexity of technical implementation     * Split of link popularity
    * Less differentiation of Mobile Content     * Higher cost of maintenance                 * Higher cost of maintenance
    * Lower mobile focused user experience




  All alternatives have Pros and Cons and although the ideal one is going responsive it might
   not be suitable depending on your technical capacity and content differentiation needs.
7 Things you need to know about #mobileSEO                                                                                                             by @Aleyda

                       6. What’s Your Technical Capacity to develop a Mobile Site
                                                                      SEO Best Practices
            Responsive Web Design                                      Dynamic Serving                                    Parallel Mobile Site
    * Allow search engines to crawl page’s assets (css,   * Server needs to respond with different HTML on the   * Enable a consistent mobile URL structure under
    js, images).                                          same URL depending on the user agent requesting        a “m” subdomain.
                                                          the page: Mobile users and bots should see a
    * Beware of elements that might not display           different, mobile specific version.                    * Use HTTP 301 directions to refer mobile users
    effectively in mobiles (large images, javascript,                                                            and bots to the mobile version.
    videos, etc).                                         * Use the Vary HTTP header “User Agent” to help
                                                          Googlebot discover your mobile-optimized content       * Add link rel="alternate" tags pointing to the
    * Use a CMS or Framework to facilitate the            faster.                                                corresponding mobile URL and link
    implementation.                                                                                              rel="canonical" tags to desktop URLs.

                                                                                                                 * Include a link to the relevant desktop page.

                                                                                                                 * Generate a XML mobile Sitemap.

    * Make sure to optimize page speed, especially important for mobile due to bandwidth restrictions.
    * Validate that your mobile users see the same than the mobile search bots and avoid cloaking.




        Take a look at Google’s recommendations to build mobile optimized Websites:
               https://developers.google.com/webmasters/smartphone-sites/
7 Things you need to know about #mobileSEO                                                   by @Aleyda

   7. Based on the previous aspects, decide on the type of Mobile Web you need




     Depending on the audience behaviour searching on Google and visiting your site, your present
      mobile Web situation, technical capacity, content and product offering decide on the type of
                                    Mobile site that suits you best.
7 Things you need to know about #mobileSEO                                                        by @Aleyda

   7. Based on the previous aspects, decide on the type of Mobile Web you need




                                 h<p://www.stateofsearch.com/mobile-­‐seo-­‐recommenda-ons/


 Follow this flowchart to decide if you should build a new responsive site, implement a dynamic
           serving one or build a parallel mobile version depending on your situation.
7 Things you need to know about #mobileSEO                               by @Aleyda

               Now you’re ready to create and optimize a Mobile Site


                                    ... and you can make it look good too!
7 Things you need to know about #mobileSEO                          by @Aleyda




                                          WTF! They made the
                                         Mobile site SEO Friendly
7 Things you need to know about #mobileSEO                             by @Aleyda




                                                   Haha... Yes!
                                             Sherlock 1 - Moriarty 0
7 Things you need to know about #mobileSEO                      by @Aleyda


                Start doing #MobileSEO... Sherlock Style Now!
7 Things you need to know about #mobileSEO                                      by @Aleyda

                               Thank you #BrightonSEO




                    Download the presentation from: http://bit.ly/domobileseo

Weitere ähnliche Inhalte

Mehr von Aleyda Solís

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Aleyda Solís
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommAleyda Solís
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSAleyda Solís
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyAleyda Solís
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEOAleyda Solís
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...Aleyda Solís
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...Aleyda Solís
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessAleyda Solís
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoAleyda Solís
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22Aleyda Solís
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkAleyda Solís
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 Aleyda Solís
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
 

Mehr von Aleyda Solís (20)

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 

Kürzlich hochgeladen

What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 

Kürzlich hochgeladen (20)

What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 

7 Things about Mobile SEO you need to Know - @Aleyda at #BrightonSEO

  • 1. 7 things you need to know about Mobile SEO ... Sherlock Style. http://bit.ly/domobileseo Aleyda Solis, International SEO Consultant at Forex Club and Orainti. Follow at @aleyda or read in www.aleydasolis.com.
  • 2. 7 Things you need to know about #mobileSEO by @Aleyda A new mobile site has been launched and now they tell me I have to do SEO for it... this is a disaster. I need to call Sherlock!
  • 3. 7 Things you need to know about #mobileSEO by @Aleyda I built that f**** mobile site!
  • 4. 7 Things you need to know about #mobileSEO by @Aleyda Moriarty built that mobile site, no wonder it’s horrendous for SEO! I know... But what could I have done?
  • 5. 7 Things you need to know about #mobileSEO by @Aleyda Wrong Answer!
  • 6. 7 Things you need to know about #mobileSEO by @Aleyda I’m going to show you how to start doing Mobile SEO! Oh please...
  • 7. 7 Things you need to know about #mobileSEO by @Aleyda Here are the 7 things you must know to start doing Mobile SEO... Sherlock Style!
  • 8. 7 Things you need to know about #mobileSEO by @Aleyda 1. What’s Your Mobile Audience Behaviour in your Site To know if your site really has mobile visitors at the moment, if they’re enough to compensate building a mobile version, what type of content they’re looking for and prioritize it when building the mobile site.
  • 9. 7 Things you need to know about #mobileSEO by @Aleyda 1. What’s Your Mobile Audience Behaviour in your Site www.google.com/analy-cs/ Use Google Analytics to create a segment for organic mobile traffic to easily identify its volume, trend, devices, most popular landing pages and keywords used.
  • 10. 7 Things you need to know about #mobileSEO by @Aleyda 2. What’s Your Site Behaviour in Mobile Search Results To see how your site is already appearing in Google’s search results and -if it’s appearing at all-, what are the keywords and pages that are already obtaining visibility to prioritize when building the mobile site.
  • 11. 7 Things you need to know about #mobileSEO by @Aleyda 2. What’s Your Site Behaviour in Mobile Search Results www.google.com/webmasters/tools/ Use Google Webmaster Tools to see the top queries and pages showing in Google’s mobile search results.
  • 12. 7 Things you need to know about #mobileSEO by @Aleyda 3. What’s Your Audience Behaviour in Google’s Mobile Search To verify how your audience is already searching in Google Mobile, how they’re searching, the keywords used and if there’s room to grow for your present mobile traffic.
  • 13. 7 Things you need to know about #mobileSEO by @Aleyda 3. What’s Your Audience Behaviour in Google’s Mobile Search www.thinkwithgoogle.com/mobileplanet/ adwords.google.com/o/KeywordTool Use Google’s Keyword Tool mobile filter to see the keywords your audience search with from their mobile and Google’s Our Mobile Planet to check how they use mobile devices.
  • 14. 7 Things you need to know about #mobileSEO by @Aleyda 4. What’s Your Site Behaviour with Mobile Devices To check how your site looks on the devices that are used by your mobile visitors at the moment and the specific aspects you need to take into consideration when enabling your mobile version.
  • 15. 7 Things you need to know about #mobileSEO by @Aleyda 4. What’s Your Site Behaviour with Mobile Devices www.howtogomo.com/en-­‐gb/d/test-­‐your-­‐site/ developers.google.com/speed/pagespeed/insights www.google.com/webmasters/tools/ Use Google’s Getmometer, PageSpeed Insights and Google Webmaster Tools “Fetch as Google mobile bot” to test how your mobile visitors and bots reach and see your site.
  • 16. 7 Things you need to know about #mobileSEO by @Aleyda 5. What’s Your Content and Product Offer for a Mobile Audience To identify the type of content and product offering you look to provide to mobile users: Is it the same than for the desktop site? How can you make it more mobile friendly?
  • 17. 7 Things you need to know about #mobileSEO by @Aleyda 5. What’s Your Content and Product Offer for a Mobile Audience Mobilized Look and Feel Geolocalized content Reorganized Offer Validate with the previously gathered data if your mobile users are looking for localized or mobile oriented content. Do you have a specific offering or the capacity to develop it?
  • 18. 7 Things you need to know about #mobileSEO by @Aleyda 6. What’s Your Technical Capacity to develop a Mobile Site If your site is not correctly shown in the mobile devices used by your visitors and potential audience what’s your capacity to redesign your site to make it responsive, dynamically serve content or build a parallel mobile version.
  • 19. 7 Things you need to know about #mobileSEO by @Aleyda 6. What’s Your Technical Capacity to develop a Mobile Site Mobile Site Alternatives Pros & Cons Responsive Web Design Dynamic Serving Parallel Mobile Site Pros Pros Pros * 1 URL for both versions, no duplication * 1 URL for both versions, no duplication * Easier implementation * Easier and cheaper to maintain * Popularity consolidation * Capacity to differentiate mobile content * Popularity consolidation * Capacity to differentiate mobile content * Better mobile user experience * No need for redirections * Better mobile user experience Cons Cons Cons * Content duplication risk * Possible redesign need * Complexity of technical implementation * Split of link popularity * Less differentiation of Mobile Content * Higher cost of maintenance * Higher cost of maintenance * Lower mobile focused user experience All alternatives have Pros and Cons and although the ideal one is going responsive it might not be suitable depending on your technical capacity and content differentiation needs.
  • 20. 7 Things you need to know about #mobileSEO by @Aleyda 6. What’s Your Technical Capacity to develop a Mobile Site SEO Best Practices Responsive Web Design Dynamic Serving Parallel Mobile Site * Allow search engines to crawl page’s assets (css, * Server needs to respond with different HTML on the * Enable a consistent mobile URL structure under js, images). same URL depending on the user agent requesting a “m” subdomain. the page: Mobile users and bots should see a * Beware of elements that might not display different, mobile specific version. * Use HTTP 301 directions to refer mobile users effectively in mobiles (large images, javascript, and bots to the mobile version. videos, etc). * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content * Add link rel="alternate" tags pointing to the * Use a CMS or Framework to facilitate the faster. corresponding mobile URL and link implementation. rel="canonical" tags to desktop URLs. * Include a link to the relevant desktop page. * Generate a XML mobile Sitemap. * Make sure to optimize page speed, especially important for mobile due to bandwidth restrictions. * Validate that your mobile users see the same than the mobile search bots and avoid cloaking. Take a look at Google’s recommendations to build mobile optimized Websites: https://developers.google.com/webmasters/smartphone-sites/
  • 21. 7 Things you need to know about #mobileSEO by @Aleyda 7. Based on the previous aspects, decide on the type of Mobile Web you need Depending on the audience behaviour searching on Google and visiting your site, your present mobile Web situation, technical capacity, content and product offering decide on the type of Mobile site that suits you best.
  • 22. 7 Things you need to know about #mobileSEO by @Aleyda 7. Based on the previous aspects, decide on the type of Mobile Web you need h<p://www.stateofsearch.com/mobile-­‐seo-­‐recommenda-ons/ Follow this flowchart to decide if you should build a new responsive site, implement a dynamic serving one or build a parallel mobile version depending on your situation.
  • 23. 7 Things you need to know about #mobileSEO by @Aleyda Now you’re ready to create and optimize a Mobile Site ... and you can make it look good too!
  • 24. 7 Things you need to know about #mobileSEO by @Aleyda WTF! They made the Mobile site SEO Friendly
  • 25. 7 Things you need to know about #mobileSEO by @Aleyda Haha... Yes! Sherlock 1 - Moriarty 0
  • 26. 7 Things you need to know about #mobileSEO by @Aleyda Start doing #MobileSEO... Sherlock Style Now!
  • 27. 7 Things you need to know about #mobileSEO by @Aleyda Thank you #BrightonSEO Download the presentation from: http://bit.ly/domobileseo