GG SEO Ideas

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Alexandru Vladoiu

Technologie Design

Gadu-Gadu SEO ideas
Alex Vladoiu
30th
Nov 2010

Sumarry
● Code and structure
● Other remarks
● Other ideas

Code & Structure remarks
● <!DOCTYPE html> doesn't make it HTML5 !important
● Improve page loading speed by
● Use a CDN if possible
● More CSS sprites http://vladoiu.net/ggspriteexample.png
● Better image optimisation (can save up to 50%) http://www.smushit.com/ysmush.it/
for example
● Add expires headers http://developer.yahoo.com/performance/rules.html
– Implement „Never Expire” policy by setting a far future Expires header
– Dynamic: use appropriate Cache-Control header
● Avoid iFrames – BAD for SEO
● No hidden text | display:none
● Either www or non-www
● URL rewrite: http://www.gadu-gadu.pl/5544988947184607081/what-ever-article = BAD
● Categorization (see Yahoo, CNN model)
● http://www.gadu-gadu.pl/POGODA/what-ever-article
● http://www.gadu-gadu.pl/SPORT/super-sport-article
● http://www.gadu-gadu.pl/WORLD/gorace-stewardesy-ratuja-swoja-linie

Other remarks
● Categorisation and Tagging ARE important. For readers and Google alike.
● Content IS important too. Best approach is the read more approach.
● Menu – help users navigate and find what they need
● Gadu-Gadu.pl/Sitemap.xml and submit to Search Engines
● Better Social Media intergation – Fb Like button is a great example
● FBML Integration / Open Graph
● Better articles – make people want to share them / come back for more
● Standardization of: URL, Categories, Tags for better indexing | Jaramsie & Ochyachy
● More caution with domain names for the future! They are cool but cool doesn't bring
money

Service ideas – SEO related
● Pykam.pl/blog/ with daily games review.
● The idea here is to create fresh, crawlable content. Daily
● Create a blog service like Squidoo / Hubpages
● No competition on .pl market
● Will atract lots of good writers because they „will make money”
● Passive income generation via AdSense and other affiliate services
● Classic PPC/PPM ad campains
● This is a HUGE oportunity and if done right can bring in lots of
traffic/money

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GG SEO Ideas

1. Gadu-Gadu SEO ideas Alex Vladoiu 30th Nov 2010

2. Sumarry ● Code and structure ● Other remarks ● Other ideas

3. Code & Structure remarks ● <!DOCTYPE html> doesn't make it HTML5 !important ● Improve page loading speed by ● Use a CDN if possible ● More CSS sprites http://vladoiu.net/ggspriteexample.png ● Better image optimisation (can save up to 50%) http://www.smushit.com/ysmush.it/ for example ● Add expires headers http://developer.yahoo.com/performance/rules.html – Implement „Never Expire” policy by setting a far future Expires header – Dynamic: use appropriate Cache-Control header ● Avoid iFrames – BAD for SEO ● No hidden text | display:none ● Either www or non-www ● URL rewrite: http://www.gadu-gadu.pl/5544988947184607081/what-ever-article = BAD ● Categorization (see Yahoo, CNN model) ● http://www.gadu-gadu.pl/POGODA/what-ever-article ● http://www.gadu-gadu.pl/SPORT/super-sport-article ● http://www.gadu-gadu.pl/WORLD/gorace-stewardesy-ratuja-swoja-linie

4. Other remarks ● Categorisation and Tagging ARE important. For readers and Google alike. ● Content IS important too. Best approach is the read more approach. ● Menu – help users navigate and find what they need ● Gadu-Gadu.pl/Sitemap.xml and submit to Search Engines ● Better Social Media intergation – Fb Like button is a great example ● FBML Integration / Open Graph ● Better articles – make people want to share them / come back for more ● Standardization of: URL, Categories, Tags for better indexing | Jaramsie & Ochyachy ● More caution with domain names for the future! They are cool but cool doesn't bring money

5. Service ideas – SEO related ● Pykam.pl/blog/ with daily games review. ● The idea here is to create fresh, crawlable content. Daily ● Create a blog service like Squidoo / Hubpages ● No competition on .pl market ● Will atract lots of good writers because they „will make money” ● Passive income generation via AdSense and other affiliate services ● Classic PPC/PPM ad campains ● This is a HUGE oportunity and if done right can bring in lots of traffic/money

6. Questions?

7. Thank you, Alex Vladoiu