The document provides tips and best practices for effective email outreach. It discusses developing spontaneity in outreach emails, keeping emails short and relevant, and avoiding pushy follow ups. It also covers crafting good subject lines, salutations, email bodies and signatures. Common email outreach mistakes like lacking structure, delayed responses, and irrelevant pitches are identified. The document also lists words to avoid in outreach emails and provides sample email outreach scenarios to practice responding to different prospects.

1. Pitch Me: Nailing the
Outreach Process
How to GOBIGGR in sending outreach emails

2. Why is Email Outreach
so meeh...
It’s quite a struggle to “get” how to make a winning
email pitch.
It’s always easy to create templates, but how
about spontaneous conversations?

3. Outreach is the most tedious
part of marketing because it
intends to build
relationships.
-kaiserthesage,
Email Outreach Tips: +22 Link Building Email Templates

4. Blog Outreach
You can’t just fool anyone. And that’s what
we need to develop:
➔ Spontaneity
How can I engage in a conversation?
➔ English Skills
Am I right? Or left?
➔ Confidence
I am confident to send this email, like,
now na!

5. First things, first.
How does an “email” look like?
Tip
It looks natural. Back in
the days, we used to
send “letters” to our
correspondents.
Think of it as “writing” a
love letter.

6. Email Outline
➔ Subject
➔ Salutation
Hello, Hi, Hey!
➔ First Paragraph
Why are you writing this email?
➔ Middle Paragraph
What are you offering?
➔ Final Paragraph
Close the deal.
➔ Email Signature

7. Subject Lines
17 Tips & Best Practices for Writing
Catchy Email Subject Lines
Keep it short and sweet.
40% of emails are being opened
on mobile first.
Use concise language.
When you're going for a concise
subject line, think first about how
your email will benefit your
recipients.
Start with action-oriented verbs.

8. Subject Lines
17 Tips & Best Practices for Writing
Catchy Email Subject Lines
Start with action-oriented verbs.
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9. Subject Lines
17 Tips & Best Practices for Writing
Catchy Email Subject Lines
Create a sense of urgency.
Subject lines that create a sense
of urgency and exclusivity can
give a 22% higher open rate.
Use numbers.
Don't be afraid to get punny.
DON'T USE ALL CAPS or overuse
exclamation points!!!
Test your subject lines.

10. Salutations
Personalization is just so
common nowadays, but it still
works. Especially for outreaches
for broken link building and guest
blogging. Not all niches are the
same, so get that name!
When in doubt, use their first
name.
Never add Dr./Mr./Mrs./Ms.
unless they’re professionals as
indicated. How should you know?
Stalk them. A quick Google
Search will do.

11. The Email Body
Generic emails won’t cut it
bloggers get a lot of emails, yours
needs to stand out.
Personalize your email as a
minimum you need to include the
name of whom you’re contacting.
Keep your emails simple
droning on and on doesn’t help
anyone.

12. The Email Body
Avoid mentioning SEO or link
building
this is a serious red flag.
Keep your email relevant
emailing a travel blogger and
mentioning roofing won’t help.
Don’t send too many follow ups
or get too pushy
being pushy or sending too many
follow ups will usually result in
hurting your reputation and being
ignored.

13. Final Paragraph
Seal the deal
Let them know you’re expecting a
response. Let them know how
valuable your proposal is.
Any last words?
The final paragraph is the final
punch.
Make them do what you want
them to do
Tell them what you’re expecting
from them, or summarize and
repeat the purpose of your email.

14. Email Signature
Kind Regards, Regards, Sincerely
are deemed as professional
closing salutations.
Your chance to shine
This is the 2 in a 1-2 punch.
Chance to be more personal.
But don’t be creepy.

15. How can I create a better
email outreach template on
my own?

16. Spontaneity
Is a characteristic you need to develop.
What can I have to do to be spontaneous?
➔ Note how we do things here
Pay attention to how we approach the
prospect.
➔ Ask yourself: what does he need
from me?
➔ Filipino muna, bago English
➔ Write as if you’re talking
Be conversational. Grammarly will save
the day.

17. Spontaneity can be
developed over
time, but the
confidence to do it
should start NOW.

18. It’s more personal.
It’s possible to get links from real
people managing real blogs and not
just bloggers for money.

19. It’s more personal.
It’s possible to get links from real
people managing real blogs and not
just bloggers for money.

20. It’s easier to engage
your prospect.
We had a conversation. Closing the
deal, amigos.

21. Make it valuable and
worth their time.
It IS still possible to get links.

22. Crafting the Perfect Pitch
It needs to be
short, sweet, and
correct.
It needs to be in
tune with the
theme of the
blog.
It needs to be in
tune with the
current content
being published
on the blog.
Reference: http://www.bloggingwizard.com/the-best-guest-post-pitch/

23. Responding
Can be scary, especially if you don’t know
what to say. How should I respond to an
inquiry?
➔ Note how we do things here
Pay attention to how we approach the
prospect.
➔ Ask yourself: what does he need
from me?
➔ Filipino muna, bago English
➔ Write as if you’re talking
Be conversational. Grammarly will save
the day.

24. Email Outreach
Mistakes to Avoid

25. Avoid these!
➔ No structure
Give me some space.
➔ Delayed Follow up
➔ Wrong Pitch
➔ Spamming
➔ Being relevantly irrelevant
If mine’s better/best, why would I
entertain you?

27. Trust the Process
Prospecting Email Outreach
Get name, email
For personalization and
trackability. Check for
possible responsiveness.
Start with the template
The template is just a
guide. Create variations,
create different
approaches for link
building.
Follow the email
format
Does it have all the points
mentioned beforehand?
Think before you click
Got the right name? Pitch?
Theme? Grammarly-
checked? Mailtrack x-ed?
Persona?
Reply or Follow-up
Respond when necessary,
follow-up after 2-3 days

28. Don’t Do These
12 Words B2Bers are Using in
Emails that Will Turn Prospects
Away
1. Hey/Hello there
2. Honestly
Get to the point and tell the truth.
Your prospects will respect you
for saving their time by skipping
the fluff.
3. Really/very
Alternative: Eliminate these
modifier words and find a word
that includes “very” or “really”
already in its meaning. Use
thesaurus.com if your vocabulary
is limited.

29. Don’t Do These
12 Words B2Bers are Using in
Emails that Will Turn Prospects
Away
4. Just
Cut it out. It won’t make a
difference to your message.
5. Things/stuff
You can use specific words like
issues/principles/reasons
depending on the context.
6. But
The negative conjunction mostly
comes across as a warm-up for
bad news that lies ahead—or a
soft way of discounting your
prospect’s idea.

30. Don’t Do These
12 Words B2Bers are Using in
Emails that Will Turn Prospects
Away
7. Utilize/ROI/innovative
Stick with simpler and more
specific options.
8. ASAP/quickly
9. Me/I
“You” and “your” are powerful
substitutes. A Yale study named
“you” the most influential word in
English. In internal
communications, you can also use
“our,” “we,”and“us.”

31. Don’t Do These
12 Words B2Bers are Using in
Emails that Will Turn Prospects
Away
10. Irrelevant emojis
But if you’re considering using
emojis in client communication,
definitely don't use them when
you’re sending a proposal to a
prospect or if you want to be
taken seriously.

32. Don’t Do These
12 Words B2Bers are Using in
Emails that Will Turn Prospects
Away
11. Sorry
If you’ve messed up, you can use
“I apologize.” It carries more
weight and comes across as
genuine. You can also add a
sentence on how you plan to not
repeat the same mistake again in
the future.

33. Don’t Do These
12 Words B2Bers are Using in
Emails that Will Turn Prospects
Away
12. Noted
Instead of negative or neutral
phrases, stick with using positive
ones. Like in the above scenario,
you could have used “Thank you.”

34. Email Outreach
Practice Test

35. Situation #1
The taste of success. Got the link! Now what?

36. Situation #2
The one that will go away. Taking down the
content for linking. :(

37. Situation #3
Uninterested. “Yea, thanks for your
suggestions. That’s all.”

38. Situation #3
Uninterested. “Yea, thanks for your
suggestions. That’s all.”

39. Situation #4
The Great Pretender. Who are you anyway?

40. Situation #4
The Great Pretender. Who are you anyway?

41. References
Broken Link Building Guide:
From Noob to Novice - Moz
Outreach Letters for Link
Building [Real Examples] - Moz
I Just Deleted Your Outreach
Email Without Reading. And NO, I
Don’t Feel Sorry (2017 Revisited)
- ahrefs

42. Questions?
Tip
Review. Read.
Rinse. Repeat.