Alex Shipillo, Director of Demand Generation, Influitive Oracle Marketing Cloud User Group: Twin Cities - July 26, 2016

1. Four ways to inject
customers into your demand
generation strategy
Alex Shipillo, Director of Demand Generation, Influitive
Oracle Marketing Cloud User Group: Twin Cities - July 26, 2016

2. The Influitive Story
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NEW CATEGORY:
Advocate Marketing
170
EMPLOYEES
300
CUSTOMERS
$50M
VENTURE FUNDING
FOUNDED BY MARK ORGAN:
2010

3. Demand Gen: This is my life
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4. I’m sitting at a crossroads
• Heavy reliance on email marketing
• Paid advertising is a huge line item in the budget
• Tons of gated content that seldom gets used
• Diminishing returns across all channels
• Declining conversion rate through the funnel
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5. 5
92%of buyers trust recommendations from peers,
not brands
Sources: Nielson

6. I’m sitting between two worlds
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Demand
Generation
Advocate
Marketing

7. 1. Bring your ads to life
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8. 8
6x Increase in Conversion Rates

9. 2. Surround your prospects with social proof
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10. Your prospects are reading reviews
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11. 3. Own the Referral Pipeline
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12. 4. Advocates are a new distribution channel
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13. There’s nothing that your customers won’t do
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14. Demand Gen + Customer Marketing = BFF
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15. Evolution of B2B Marketing
Brand Marketing
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Demand Generation
Data
Driving Pipeline
Customer Marketing?

16. Questions?
Alex Shipillo
Director of Demand Generation, Influitive
alex@influitive.com
@alexshipillo
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