Content is the king, they said. Here's the strategy to create content marketing strategy for your company website so they can drive more traffic.

2. CREATING
CONTENT
STRATEGY

3. GOAL
Giving information to
people about home and
living
SUCCESS
MEASURE
• Number of blog hits
• Comments
• Visitors to website
• Number of partnership

4. KNOW YOUR Eavesdropping
• Friends/comments
COMPETITION • Who they follow
Research • Who follows them
• Googling • Blog & social media comments
• Google Alerts • Incoming links
• Social Medias (google.com/webmasters/tools)
• Linkedin
• On-site search FIND THE GAPS AND OPPORTUNITIES

5. Traditional Enhanced
KNOW YOUR • Age • Online behaviour
• Gender • What sites the visit
AUDIENCES • Income • Conversation
• Profession • What they say
• etc • What they share

6. DISCOVER
WHAT THEY NEED
1. Entry keywords
2. Keywords related to website
3. Trending topics
4. What audience say and share
5. etc
TOOLS
YOU CAN USE
1. Google Adwords Keyword Tool
2. Google Alerts
3. Google advanced search
4. Monitter
5. etc

7. DESTINATION
YouTube
Facebook Slideshare
• Fan page
• Presentation
• Other group
• E-book
• Profile
BLOG Linkedin
Flickr
• Your group
• Profile
• Other group
• Group
• Answer
Twitter EDMs

8. USER GENERATED CONTENT
Blogging competition
Questions and answers
Simple polling

9. Thank you