This story is created for Charmm. It includes brands values and core beliefs. This story will help Charmm increase their brand equity, loyalty and their bottom line (sales). The story is developed by IQD Agency; www.iqd.agency

1. OUR STORY
STORY DEVELOPMENT BY

2. When you have limitless energy, enthusiasm
and drive you can make a positive
change in people’s lives. We believe that
there are two important ingredients to a
happy life: passion and hard work. Passion
is waking up every day being excited
about life and hard work helps you
weather the storm no matter how hard it is.
We believe that passionate people can
achieve anything they dream of, because
passion makes the difference.
PASSION

3. The past always teaches us valuable
lessons, the present speaks about our past
and the future is always astonishing. Our
ambition is to build a better future for our
society and our families. The way we want
to build a better future is by pushing
ourselves and learning every day.
AMBITION

4. Great design helps us be the best version
of ourselves. Taking our imagination and
allowing us to create something that will
make an impact in people’s lives. With
unique designs we can create a meaning
in our lives.
IMAGINATION

5. Here at Charmm we don’t just design
buildings, offices, homes and products, we
understand our clients’ needs and give
shape to lights and shadows. We are a
fun team that provide tailored architecture
services, civil engineering, exclusive interior
design, dynamic metal construction and
fabulous product design. Every single
client of ours has different aspirations that’s
why we take the time and put in the effort
to really understand what needs to be
accomplished.
DESIGN

6. PASSION
GIVES SHAPE
TO LIGHTS &
SHADOWS.
PASSION
GIVES SHAPE
TO LIGHTS &
SHADOWS.