1. 10 Ways to Get
Traffic From Google
Long Beach Internet Marketers
September 8, 2010 Meetup
2. Why Google?
• Google is the leading sources of traffic on
the internet (179 Million Unique Visitors
per month)
• #1 in search
• #1 in video - Youtube
3. What Google Cares About
• Google's mission: to organize the world's
information and make it universally accessible
and useful.
• Google generates the majority of its revenue by
offering advertisers measurable, cost-effective
and highly relevant advertising, so that the ads
are useful to the people who see them as well as
to the advertisers who run them.
4. 4 Key Factors for Google
• Quality – unique, valuable
• Relevance – the answer to the search
• Authoritative – other people think it’s good
• Fresh – New activity/stuff keeps things
fresh
5. Multiplying your Google Traffic
• The key is leveraging your traffic into more
pages indexed, better rankings and more traffic
• Leveraging your traffic:
– Repurpose content – text, image, audio, video
– Syndicate content via RSS
– Make pages easy to bookmark/share to earn more
back links
– Encourage reviews – give links to review sites
– Encourage user gen content to increase activity and
page rank
6. Key Sources of
Traffic From Google
• Paid • Organic
– Pay per click – Search
– Content network – Local search/maps
– Affiliate network – Video search
– Google TV Ads – News search
– Image search
– Product search
13. Affiliate Network – Key Success
Factors
• Landing page conversion
• Affiliate tools
• 3-Month EPC - Three Month Earnings Per
Click
• 7-Day EPC - Seven Day Earnings Per
Click
• Payout Rank - Advertisers are ranked by
commissions paid to publishers over the
past 90 days.
16. Organic Search – Key Success
Factors
• On page SEO/Relevance to keyword
– domain, page title, page description, page
content
– Valid HTML – make it easy for the bot
• Off page SEO
– Quantity and Quality of links back to page
– Relevance of links to keyword
• Content Freshness/Recency
21. Image Search – Key Success
Factors
• Google is a blind user and relies on words
around image to index images
• Filename, alt and title tags relevancy to
keyword
• Off page SEO
– Quantity and Quality of links back to page
– Relevance of links to keyword
• Content Freshness/Recency
23. Video Search – Key Success
Factors
• Google is a blind user and relies on words
and actions around video to index video
• Title and description relevancy to keyword
• Frequency of video posts, views, votes,
rating and bookmarks
25. News Search – Key Success
Factors (1)
• Getting accepted as a news source
– Article URL’s should consist of at least 3 unique digits, and look
static;
– Each article name should preferably be H1/H2-tagged and be
the same as the page title;
– Articles should be published at least 3 times a day;
– Make sure your site content is unique;
– There should be multiple site authors (and a page listing all the
authors);
– Include your organization information: contact and “about”
pages;
– The site logo should clearly state what niche the site covers;
– Each article should include its author’s name.
26. News Search – Key Success
Factors (2)
• Getting ranked as a news source
– News site map
– Unique and clickable title
– Great images
– Be fast
– Be relevant
– Good content length > 250 words
28. Product Search – Key Success
Factors
• Use Google Base to submit data feed
• Data feed elements very important
– Title, description, price, other data tags
• Data feed freshness factor
• Positive reviews, especially on Google
Checkout
29. Links
• Google Adwords – PPC & content &
banners
– http://adwords.google.com/
• Google Affiliate Network
– http://www.google.com/ads/affiliatenetwork/
• Google TV Ads
– http://www.google.com/adwords/tvads/
30. Links - 2
• Google Local Search
– http://www.google.com/local/add/businessCenter
• Google Base – Product Search
– http://www.google.com/base
• Google Webmaster Tools – sitemaps etc.
– http://www.google.com/webmasters/
• Google New Search submission
– http://
www.google.com/support/news_pub/bin/topic.py?hl=
en&topic=11662