Content is king when it comes to online marketing strategies. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search results. Here are five types of content that you can start producing today to bolster your content marketing strategy.

1. THE COMMANDMENTS
CONTENT MARKETING
OF
BLOGS
The Essence of Content Marketing
DO
Be opinionated
Link to existing content
Be concise – 250 to 350 words
Use numbers and lists
K.I.S.S. – Keep it simple, stupid (for content)
BLOGGING IS THE FUEL FOR OTHER
CONTENT MARKETING INITIATIVES
Targeted Emails
Article Ideas
White Papers
WHITE PAPERS
DO
Use research and analytics
Develop supporting graphics
Have a clear and concise message
Position yourself as an expert
DO
Create a catchy subject line
Have a call-to-action
Include contact info for follow-ups
Link to content on your website
Have one clear message
OPENRATE
58%
42%
Subject lines < 10 characters Subject lines > 10 characters
FOR EVERY SPENT$1
$44IS THE AVERAGE RETURN
ON EMAIL INVESTMENT
EFFECTIVE WORDS FOR
EMAIL SUBJECT LINES
Exclusive
New
Alert
Free Delivery
Daily
Gift
Voucher
News
44%
Of email recipients made at
least one purchase based on a
promotional email
VIDEO
DO
Keep video under 3 minutes
Storyboard to identify your message
Integrate video on websites and social media
Create diverse video topics for wide ranging audience
Invest in production and editing value
VIDEOS ON LANDING
PAGES INCREASE
CONVERSIONS BY
86%
69%
Of consumer internet traffic will
be videos by 2017
BEST WAYS TO SHARE VIDEOS
Targeted Emails
Vimeo
YouTube
Vine (short promo)
Instagram (short promo)
Website Landing Pages
45-54
Age of the fastest growing
segment of social media users
COMMUNICATE with the right AUDIENCE
DESIGNED BY ALEX MISER
Promote content,
expertise and est.
thought leadership
Promote brand and
culture
Establish thought
leadership, share
expertise
Share all content -
Google attributes
search rankings in
part to Google+ use
Promote brand
and highlight
products
Promote content production
Tease the audience to drive traffic
Have a consistent voice
Identify “connectors” that help spread the message
DO
SOCIAL MEDIA
ADVERTISING
IS FREE
TARGETED EMAILS
SOCIAL MEDIA
@
72% 1%
Buyers who find white papers
to be useful or extremely useful
in the decision process
Buyers who think white papers
are not at all influential
Ask clients about their issues
Identify a new topic for a industry
Forecast how the industry or market will change
3 White Paper Ideas
Content is king when it comes to online marketing strategies. By producing content
that is relevant, interesting and valuable to your audience, you can drive traffic and
improve your ranking in search results. Here are five types of content that you can start
producing today to bolster your content marketing strategy.
Short, opinionated
articles that highlight a
specific expertise
Blogs White Papers
Research driven article
that stakes a claim with
supporting info
@
Targeted Email
Campaigns that share
your content with a
specific audience
Video
Highlight your expertise
with dynamic storytelling
and visuals
Social Media
Free advertising to share
content with a captive
audience
55%
More website visits for
companies that blog
+ 97%
More inbound links for
companies that blog
+
More leads generated by
B2B marketers using blogs
+67%
Of marketers think blogs are
most valuable type of content
37%
* Statistics from: Social Media Today - http://socialmediatoday.com/
feldmancreative/1776836/21-benefits-blogging-and-22-blogging-tips
* HubSpot - http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-
Blogging-Leads-to-55-More-Website-Visitors.aspx
* Statistics from: Smart Bug Media - http://www.smartbugmedia.com/blog/bid/122498/3-
Powerful-Reasons-Why-Writing-White-Papers-Is-So-Effective
* Statistics from: Exact Target - http://www.exacttarget.com/blog/email-marketing-stats/
* MarketingProfs - http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines
* Statistics from: Social Media Today - http://socialmediatoday.com/
brianna5mith/2039861/20-marketing-statistics-will-influence-decisions-2014
* The Guardian - http://www.theguardian.com/small-business-network/2014/jan/14/
video-content-marketing-media-online
@alister27
Alex Miser